Chapter 102: Liquidated Damages

No matter how good a thing is, it is not surprising that everyone has a piece, and people tend to ignore its value. Pen % fun % Pavilion www.biquge.info

But if this item is limited, it is not so easy to get, but it will make people unforgettable.

This is the so-called what you can't get is the best.

And now that Putang's new Hanfu is so popular, it would be a pity if we didn't seize this opportunity to make some changes in studio management.

The appearance of a new thing is always the most unforgettable at first glance, and even if the quality of the new product is the same as this time, it will not cause such a big sensation again, unless there is a more shocking innovation, but good innovation is not cabbage, only occasionally.

Cheng Yi's eyes lit up, and he felt that Nie Yao's words were very reasonable.

"But our orders have already been received, and they can't be refunded. Alan couldn't help but ask.

"Then finish the orders you receive, and then release some for emergency. Cheng Yi immediately decided.

Although she has been doing Hanfu business smoothly over the years, and her ability to resist pressure is a little worse, after all, she is a veteran in business, and as long as Nie Yao mentions some methods, she can basically understand them instantly.

Ah Lan nodded, although she is Cheng Yi's assistant, what she is good at is not management, but the post-production of videos, so she doesn't interfere much in general studio sales, and only implements Cheng Yi's decisions.

"Okay, I'll contact the manufacturer. In the afternoon, I will go and negotiate with the factory director in person. ”

When Ah Lan left, Cheng Yi pulled Nie Yao to his side and personally made tea for her and Xie Wen.

Her face was beaming with joy and energy, and the anxiety and haggard of a week ago were gone.

"Xiao Yao, this time we really got over the difficulties, not only that, but Pu Tang earned 50% more than last month!"

Cheng Yi's eyes were shining, she really didn't expect Nie Yao to have the talent to be a designer.

Pu Tang's new products this time were all drawn by Nie Yao.

Although it is a Chinese painting, it is vivid, and Cheng Yi, as a skilled designer, can transform those Chinese paintings into design drawings in the first time.

And because Nie Yao's drawings are all secondary designs on the original Putang design drawings, the Hanfu that was originally hoarded in the warehouse only needs to be returned to the factory for rework.

Although there is an additional cost to return to the factory for rework, it can save raw materials and some processing costs compared with customizing a new batch.

In this way, although the cost has become higher, it is still within the affordable range of Putang, the price of new products has not changed, and the income is less, but the sales volume and reputation have been pulled up, and the overall net profit is still about 30% more than the last time.

Nie Yao also had a faint smile on her face, "This is the result of everyone's joint efforts." Sister Cheng can not worry about it now. ”

How could Cheng Yi still be worried, it was too late for her to be happy now! With this new launch, Putang can regain at least 20 or 30 percent of the market share.

This is not easy for the maturing Hanfu market.

Cheng Yi was happy today, and dragged Nie Yao and Xie Wen to eat in the restaurant downstairs of the office.

However, Wei Qingyun and Guanghan's people are not so beautiful.

As the most powerful competitor, on the day of Putang's new launch, the person in charge of Guanghan stared at it.

The person in charge of Guanghan was originally waiting to see Putang's jokes, but when Putang's official blog was updated with a new promotional video, the person in charge of Guanghan clicked in, and the whole person was stunned.

Although he has only been in the Hanfu business for a year or two, and he is not a designer like Cheng Yi, he still has a vision, and he is more unique than ordinary people.

Whether it is the new Hanfu, or the makeup of the model, or even the framing and plot, the Putang promotional film is a lot higher than that of Guanghan.

The little model's acting skills were actually more exquisite than the previous version of the promotional video he had seen before.

Xu is Yuan Wei is guilty, this time the promotional film for Pu Tang is more attentive, and even has the level of a TV series.

The person in charge of Guanghan looked at the well-made promotional video, and his face became darker and darker.

In the end, I couldn't help but slam the teacup on the desk on the ground in anger.

The person in charge of Guanghan suppressed his anger, turned off Putang's promotional video, and entered Putang's online flagship store and Cheng Yi's scarf, to his surprise, Putang made such a sophisticated and novel Hanfu this time, and the price was the same as before, without an increase in a point!

Now the person in charge of Guanghan is even more angry.

He is an expert, and he knows that Pu Tang's people are deliberately suppressing his side! Although Pu Tang makes less money on a piece of clothing, he has small profits and quick turnover, and the overall profit and reputation can be beaten.

This is like a famous brand effect, after a long time, people in the same circle will only recognize Putang's Hanfu!

Judging from the reaction of Putang's new products, the person in charge of Guanghan knew that their side was going to be bad, but the other party made this move, and he really couldn't think of a way to deal with it for a while.

Cheng Yi was exposed in the scarf, and they invited a new designer, which could make Putang's new product makeover, and the person in charge of Guanghan was a glutton in the shopping mall, so he immediately started to think about it.

At this moment, there was a knock on the office door.

The person in charge of Guanghan agreed, and it was a secretary who opened the door and came in.

The secretary obviously didn't know about Putang's new products, and said with a smile: "Manager, the factory has doubled the order, and the person in charge of the garment factory promised that we could deliver it in a week, and this time our Guanghan's Hanfu is really going to be a big seller!"

Guanghan is now using the design that Cheng Yi has conceived for a long time before, which is naturally not bad, and it sells very well this time, which is nearly ten points higher than Guanghan's previous Hanfu profits. The person in charge of Guanghan immediately ordered to double the order to the factory, but that was when Putang did not release a new product, and now if he continues to increase orders, he is likely to face a huge loss!

The face of the person in charge of Guanghan changed, "What an order! Cancel it for me immediately!"

The secretary was still happy just now, but he was yelled at by the boss in a blink of an eye, and before he could react, he looked confused, "...... Manager, didn't you say you wanted to double the order......? Are you really going to cancel now?"

"Cancel! You didn't hear what I said?" the person in charge was furious.

The secretary had to go out and call the manufacturer tremblingly, and came back after a while and said timidly: "The people on the manufacturer's side said that you are violating the ...... Breach of contract, the raw materials on their side have been shipped, the production tasks have been assigned, and a few pieces have been put on the assembly line, and you will have to pay liquidated damages if you cancel the order now......"

The person in charge of Guanghan rose and fell in his chest because of the secretary's words, "Liquidated damages, right?

The secretary whispered a whisper and quickly left the office, which was about to be burned by the manager's anger.

This liquidated damages are not small, and almost all of the money earned by Guanghan this time is smashed on this liquidated damages.

But if the person in charge of Guanghan does not cancel the order, what awaits him will be several times more losses.