Chapter 525: Data Mining
To take a chestnut, Jiang Yan Company has collected more than 200 million people's names, ages, ID cards, preferences, insurance products, applications, and other information, and has made them into archives and stored them.
If the person concerned knows that his information has been made into a file, he must be very uncomfortable. But it doesn't matter, Jiang Yan's company is absolutely confidential about these materials and will not disclose them to anyone.
This also shows how important data security is.
In addition to human data, there are also RV data in units of "100 million", how many times a second-hand car has changed hands, where it has been broken, repaired, replaced parts, the specifications, quality, and air index of a house are all recorded in detail.
Even if the license plate of the car is changed, the snake system can compare the details of the picture and easily analyze it. If a car enters the market for the second time, it does not need to be manually inspected, and it can be clarified quickly.
A user of Jiangyan Company, which products are used, how much money is charged, when it is charged, if it is a user of the shopping network, what things are bought, the number of purchases of different products, etc., are all made into chart files.
It is very difficult to manage and utilize such a huge amount of data, so Hang Yu has specially cultivated a team that is specifically responsible for processing data, and an independent department is called the data department.
The manager of the data department is called Zong Jie, who is only 28 years old this year, and he was only 25 years old when he joined the company. He is one of the developers of the snake system and Guan Yonglin's apprentice, with outstanding performance and rapid progress.
Zongjie manages more than 30 data analysts who are responsible for sifting through the data and making charts and archives. As Jiang Yan's data collection became faster and faster, more and more, more than 30 people were obviously not enough.
"We need to specialize in cultivating talents in the fields of big data and cloud computing, and we hope that your departments can work together to write down your work experience and edit it into a textbook. Hang Yu said.
"Editing textbooks, we're too busy right now. Zong Jie said.
"It's because you're too busy that you need to train professionals. Work hard now, and with a steady stream of talents in the future, you can relax here. Hang Yu said.
"We tried our best. Zongjie replied.
He never thought he would have to edit a textbook... It seems that big data and cloud computing are really amazing technologies.
After chatting with Zong Jie about the problems of the data department and looking at the data files, Hang Yu was not very satisfied. There is no doubt that the role of big data has helped the company's various products a lot, but there is nothing particularly brilliant about it.
Seeing his expression, Zong Jie didn't know what was wrong: "Chairman, is there any problem?"
"Well, I feel that the existing data collection methods are not very perfect, and these user data files do not feel very useful to me, or they cannot play a particularly good role. Hang Yu said.
"Yes. "Zongjie doesn't understand very well.
"This data is recorded after the user has used it, but you have to know one thing, the user doesn't necessarily understand what they need, and there are things that we need to innovate. Hang Yu said.
“...... Is there such a thing as purchasing agents and rewards?" Zong Jie faintly understood.
"That's right, before the daigou appeared, I went to the street and asked people what kind of shopping they wanted, and I guess no one could say what they wanted. Before tipping appeared, I asked users what payment method they needed, and I guess no one could say anything about tipping. The user data we collect now can only help improve the function of a product, but cannot make advanced and pioneering functions. Hang Yu said.
"Creativity can only be thought of by people, not by data, which is dead after all. Zong Jie said.
"Creativity is also a kind of data, I hope to collect everyone's creativity, what do you think?" asked Hang Yu.
Zong Jie's heart jumped when he heard this, although it was not as great as discovering a new continent, but he also had a feeling of discovering a new island. He frowned and thought for a while, it is not difficult to collect ideas, the problem is how to analyze the classification and quality of ideas.
Creativity is something that hasn't appeared yet, and this thing can't be compared and analyzed with real data, it can only rely on people. If you ask Weibo users for ideas, you can naturally say a lot, but most of them are definitely useless.
If you want people to look at each one and analyze whether there are any prospects, this is basically impossible.
"I don't know what method the chairman plans to use to collect and analyze the creative data?" Zong Jie didn't say what he thought, but asked Hang Yu first to see what he thought.
"First of all, there must be a theme, and it can't be a mess of ideas...... It seems unlikely, but there are few people who usually cooperate with questionnaires, let alone write ideas. Hang Yu said.
"We've done a lot of surveys and collected a lot of data on this. However, from what I have observed, many people say that what they say is completely different from what they think in their hearts. As you just said, the physical thing is not made, and they don't know whether they like it or not. Zong Jie said.
"Yes, the words that come out of the user's mouth are not reliable, and how useful is this data. Hang Yu said.
If you update the functionality of the website product according to the user survey, you can only stabilize this product at most. However, business competition is fierce, and if a product wants to stand out, it is not enough to be stable, it must be one step ahead of users.
It's like Apple's touchscreen phone, before it came out, users felt that the keyboard phone was easy to use. If you improve the mobile phone according to the user's words, it is a keyboard mobile phone to change back and forth, and different shapes may also be recognized by users.
But as soon as the iPhone came out, it immediately subverted everyone's imagination and senses, and it was a great success.
It is this problem that Hang Yu considers, and it is not possible to update the product completely according to the user's ideas, and must be prescient. And foresight is not so easy to come up with, if Hang Yu is not reliving a lifetime, there are not so many advanced products.
It would be nice if there was a way to gather "foresight".
"It's that you're asking too much. Zong Jie secretly slandered that the existing snake system is already very good, which has helped the company improve the work efficiency, product sales and so on.
In fact, Hangyu's requirements are indeed too high, the role of the snake system has been certified in practice, everyone says it is good, and even the government is stepping up research. It may be that Hang Yu is too idle, so he will think about things and think of some whimsical things.
"You keep working, I'll go back and think about it. Hang Yu said.
Hang Yu thought as he walked, and finally came to the cabinet.