When Su Chenyu took Chinese investment and Suning Real Estate to frantically enclose land in Shanghai, the Asian Games in Beijing also kicked off.

Speaking of the 1990 Asian Games, it was definitely one of China's national projects at that time.

The Asian Games are the first comprehensive international sports competition held by China, and it is also the first time that China has proved to the world that it has the ability to host international sports competitions. Moreover, because of the success of the Asian Games, China began a ten-year journey to bid for the Olympic Games, and finally welcomed the centennial Olympic Games home.

However, compared with the 08 Olympic Games and the 10 Yangcheng Asian Games with "luxury configuration", this Asian Games will be much shabby.

The country, which has just gone through 12 years of reform and opening up, really does not have much spare energy to prepare for this Asian Games.

As a result, national donations have become the main "form of sponsorship" for the Asian Games, and hundreds of millions of people across the country are also enthusiastic about it, and "have you donated today" has become a popular phrase at that time.

Yes, after more than ten years of reform and opening up, most people have gradually met the needs of food and clothing, and their pockets have gradually swelled. As a result, people have not only pursued food and clothing, but have also begun to pursue a higher level of national pride.

China, which has been weak for more than half a century, and China that has been isolated from the world for more than ten years, needs the world's recognition and respect too much at this time.

An Asian Games hosted in China is a great opportunity for China to get back in front of the world stage.

On the afternoon of September 22, 1990, the 11th Asian Games was grandly opened at the Beijing Workers' Stadium.

After the wonderful appetizing performances of parachuting, military music performance, and tai chi performance, the opening ceremony officially began with the majestic national anthem.

Next, the delegations of various countries entered the venue one by one, and when the Chinese delegation entered the venue, the audience erupted in the highest decibel applause and cheers. After a series of necessary procedures, the Asian Games flame was escorted by Xu Haifeng, Gao Min and Zhang Rongfang into the venue and finally lit. After that, it was naturally an indispensable theatrical performance at every opening ceremony, and China really amazed the audience from Asian countries again.

The three-hour opening ceremony, Su Chenyu patiently watched it all on the spot. Although Su Chenyu had watched it countless times on TV in his previous life, how could he not personally participate in this historic moment in this life?

Therefore, Su Chenyu and Su Zhenbang took the whole family to watch the entire opening ceremony at the scene.

Although from the perspective of later generations, this opening ceremony is really ordinary, and it can't be compared with Zhang Guoshi's 08 Olympic Games at all. Moreover, it is not good enough in some aspects such as stage art, and the security does not look very thorough, and it seems that it is not very perfect at all.

But this opening ceremony, which didn't look very perfect, made Su Chenyu's heart inexplicably excited. Especially when the Asian Games flame that was stained with the sweat of 170 million people's hands lit the flame of the flame at the main venue of the Asian Games, Su Chenyu felt a feeling of enthusiasm.

This unspeakable excitement is not the excitement of a surge in wealth, but the excitement of being a part of this country.

When the eight-nation alliance burned down the Old Summer Palace, more than half a century of humiliation shattered the dignity of the Celestial Empire, and now the Chinese want to use this sacred flame to rekindle our national pride.

It is precisely because of the special status of this Asian Games in the hearts of the Chinese people that everything related to this is absolutely popular. In particular, the goods related to this Asian Games were sold out of stock. You don't see, the orders of Jianlibao that sponsor the Asian Games have flown from all over the country, and the sales have exploded directly.

Therefore, on the way back to his residence, although Su Chenyu was still excited, he did not forget to do his job.

As soon as he returned to the newly bought courtyard, Su Chenyu didn't have time to tell Li Yuhan about his lovesickness, so he began to discuss the subsequent "borrowing the east wind plan" with Su Zhenbang.

After winning the sponsorship of the Asian Games, the first round of advertising warm-up between Suning and ANTA was officially launched on TV and newspapers. When the Asian Games torch relay began, Suning Electric and ANTA, which sponsored the torch relay, also became popular again in the country with the "light of the Asian Games".

Since the start of the Asian Games torch relay, ANTA's sales have increased exponentially, and set an astonishing record - more than 100 million yuan in three months.

After that, Su Chenyu once again threw out his trump card, and the advertising film urgently shot by the World Cup champion German "troika" led by Mateus was put into the entire Asian market. When the Asian Games began, ANTA, which sponsored the entire Chinese delegation, once again became the focus of the market.

When these three axes were used, ANTA's sales once again exploded an astonishing record, and the entire sporting goods industry was shocked for a while.

Soon, the second round of advertising bombardment was put on the market before the opening of the Asian Games, and the effect was remarkable. At the same time, Suning Electric has also started a series of promotional activities accordingly. Buy electrical appliances to win tickets to the Asian Games, buy electric appliances to win the signatures of sports stars - these promotions have greatly boosted Suning's turnover.

Subsequently, Suning Beijian also began to make efforts, and a newly developed protein nutrition powder endorsed by a number of athletes was put on the market. As soon as this product was put on the health supplement market, it caused a huge response. Although the quality of the products is very good, countless buyers mainly come to those athletes who endorse them.

After the success of Suning Beijian Protein Nutrition Powder, Su Zhenbang took advantage of the situation to start marketing the second bullet - Master Kong instant noodles were officially launched to the market.

After a year, and later joined foreign R&D personnel, Master Kong announced the successful development of instant noodles that are more suitable for the taste of Chinese. Taking advantage of the Asian Games, Master Kong's instant noodles were a great success as soon as they were launched in the market.

Seeing that Master Kong's instant noodles were so popular, Su Chenyu couldn't wait to take this opportunity to immediately launch mineral water, flavored drinks, biscuits, snack food, and so on.

However, the Great Wall cannot be built in a day, and these things are still under urgent development. However, according to the news from Master Kong's Food R&D Center, it is believed that all kinds of popular foods will be born one by one.

In order to take a ride to the Asian Games, Su Chenyu has even reached the point where there is no bottom line.

Later, chain gas stations, Suning Real Estate, Xiaomi repeaters, etc. were all pulled into the battle group by Su Chenyu, and in the end, even Huaxia Automobile, which was still an empty shell, was well promoted.

The Asian Games is really a good ride, after this period of crazy tossing, the companies that "participated in the war" have made great gains. Not only have these companies achieved impressive sales results, but they also achieved unexpected advertising results. Companies that have been established for a long time have further deepened their reputation among customers, and new products have become the first choice for purchases.

I have to say that Suning's set of "borrowing the east wind" combination is really beautiful, which makes the entire business community a little dumbfounded.

Many newborn companies were really shocked, and for a time Suning's publicity and marketing methods became a classic case in the entire business world. In particular, Suning's series of advertising methods have made many people seem to have found a new world, and they are shocked by the huge sales brought by advertising.

So, no one thought that later it would indirectly give birth to the later generations of "CCTV Standard King" Qin Chi and Aiduo, as well as the giants and three strains who have always relied on publicity.

During this period of time, Suning Electric has taken advantage of the east wind of the Asian Games to completely kill all sides in the market, and "squeezed" the entire market with an absolute attitude.

For a while, the days of major shopping malls and electrical appliance stores were a lot sad, and even Gome, which had just embarked on the road of chaining, was a little overwhelmed. In the face of Suning's aggressiveness, Huang Shoufu's "price butcher" nature was highlighted, and he directly entered the market again at a low price to face Suning's offensive.

So now only Gome can resist Suning's offensive in the market, and the others are basically avoiding its edge. However, it is precisely because of Huang Shoufu's series of business methods of Gome that he had a disagreement with his brother, and the road of "breaking up" between the two brothers seems to be ahead of schedule.

If Suning is strongly crushed in the home appliance industry, then in the health care products industry, Suning Beijian is also unstoppable.

Since Suning Beijian Protein Nutrition Powder was put on the market, with the newly renovated "Brain Platinum" and "Beijian No. 1", Suning Beijian's market share has soared.

Suning Beijian's large-scale siege of the city made the two old rivals, Sun God and Wahaha, nervous, but the survival they feared was completely untenable. You know, China's health care products market is too big, and the product focus of the three parties is different, so there is very little competition to face.

But after seeing Suning Beijian with such a posture, Huai Hanxin and Zong Qinghou's hearts were not very comfortable, as the old-timers of health care products, they have now been completely left behind by Suning Beijian. However, the two definitely didn't expect that in the near future, the opponents they would face were not only Suning Beijian, but also the flying dragon of "Jiang Dashen", the giant of "Shi Ying", "Life Nuclear Energy" and so on were waiting behind. From this time, Zong Qinghou and Huai Hanxin's decision-making began to go in two directions, and finally created two completely different results - one became the "richest man" and the other ended gloomily.

In fact, a long time ago, Su Chenyu had already considered slowly shrinking his strength from the health care product market - the shrinking force was not a retreat, but a better attack in the future. Although it is now the golden period of the health care products industry, in the next ten years, the health care products market is really chaotic. One by one, manufacturers are competing for hegemony, and you are singing and I appearing, all of which are constantly challenging the lower limit of consumers. At this stage, there is no need to consider the chaos in the future, Suning Beijian should take advantage of the east wind of the Asian Games to expand its market share.

The "east wind" of this Asian Games has indeed made the entire Suning company and anta company greatly develop one step upward, and Su Chenyu took this opportunity to think of more things.