Chapter 111: Ask a celebrity to endorse?
"This is where we live, and this is one of the things I bought. "After buying a lot of second-hand houses, Wu Bin moved out of the original rented house, and as for the original house, he gave Zhang Rui and a few of them a few girls to live in.
On Friday, I took my parents to see the villa, turned around the community, and then returned to the city, and then took them to the West Lake.
Wu Bin and Jin Fei'er were the two of them before, and most of the destinations of each other were the same, but after the parents came over, especially the current follow-up decoration of the villa on the side of Qingshan Lake, it is likely that one person will use a car in the future, and the other person will not have a car available, so they have to buy another one.
So on Saturday, Wu Bin's family went to the Mercedes-Benz 4S store and picked up a Mercedes-Benz S400.
Of course, the car is Wu Bin opened, the interior comfort of the Mercedes-Benz car is rarely compared, as for the handling, Wu Bin does not have too many requirements for this, just enough, Wu Bin does not like drag racing, just drive honestly.
On Sunday, Wu Bin received a sample of pajamas sent by the proprietress, and the style looked okay, as for the details of the production, Wu Bin directly asked his parents to take a look.
They are old tailors, and they are much more familiar with this than Wu Bin.
"Well, the time they have been doing is not short, and there must be no problem with such a simple style. ”
After getting the affirmative reply from his parents, Wu Bin started the next plan.
At present, no merchants have noticed the pajamas of Tmall supermarket at all, and no one is doing it at all, and there are not many self-operated by JD.com.
There are many people on Tmall Taobao who are doing it, but compared to those big categories, this category is not too big.
After the finished product was received, Wu Bin signed a cooperation with the proprietress on the same day, and in addition, he explained his requirements for the finished product, and these requirements will definitely be written into the contract. The contract binds both parties, Wu Bin is the quantity of the order, and the boss lady is the quality of the requirements, if the quality requirements are not up to standard, not only the end of the contract, but also to give compensation.
Of course, the proprietress is not very happy with these things, although she has never thought of using some defective products and shoddy. But just in case.
As for these details, Wu Bin doesn't have so much effort to argue with her.
At present, Wu Bin's brand planning for Xiangmeng is to consider pajamas, if the proprietress can't agree, then Wu Bin will choose another. First of all, there are many garment companies in Suzhou, let alone all over the country.
In fact, Wu Bin considered going to Shenzhen before, because many garment companies in Shenzhen are of very good quality. But when I finally picked up my parents, I thought that maybe I didn't need to go far.
Wu Bin is the demand side, and the boss lady is the supply side, and the entire market is currently mainly in excess of demand, so the boss lady compromised and had to compromise.
At the first time, Wu Bin also placed the first batch of orders, with an order of 10,000 pieces.
Each style, each size in a week to send at least 300 pieces.
Of course, she will be glad for her decision this time in the future.
On Monday, Wu Bin asked Li Jianyong to focus on Weibo to find those sexy and beautiful Weibo Vs.
There are mainly three kinds of pajamas, the kind with too few clothes, it is definitely not suitable to cooperate with those female Weibo big V, but the kind with a cape, and the cute style of coral velvet, these two kinds are much more suitable.
In order to find a Weibo big V for the chef, Li Jianyong now has some doorways, and it is much easier to find a suitable Weibo big V. Wu Bin confessed, and in about a week, he contacted 15 female Weibo celebrities with more than 500,000 Weibo fans. The cooperation mode is similar to that of the previous chef.
At the same time, Zhao Lingling has not yet fully finalized the details page of these pajamas.
"I think it's better to have a model with a good figure to try on and take some pictures, otherwise you won't see the effect alone. Zhao Lingling finally went directly to Wu Bin's office to report the matter.
It was still a little unnatural for Wu Bin to see Zhao Lingling alone like this, even if he felt sluggish, but after such a long time, he could always detect something.
However, Zhao Lingling has always been very 'honest', as if there is no such thing at all.
"Well, what do you think, if you need a model or something, contact Huang Jie or Li Jianyong. Wu Bin thinks about it, this kind of pajamas must be worn by real people to see the effect.
"Yes, there are not many pajama brands on the market now, and there are many pajama brands on the market, but there is a common feature that their models are just ordinary models, and there are really few brands. So I think that if you really want to be a brand, then find artists to cooperate and make differentiation, what do you think?" Zhao Lingling looked at Wu Bin with burning eyes.
Wu Bin was stunned at first, but then thought about it, the same pajamas, the price of a brand can be twice as expensive as that of a non-brand, but many people take it for granted and can accept it, this is the value of the brand.
"Well, you're right, then do you think those stars are more suitable?" Wu Bin asked rhetorically.
"Liu Yifei, Yang Mi, Liu Shishi, Lin Xinru, angelbaby, etc., I think it's all good, but the price of this new celebrity endorsement is not cheap, so what do you think?" Zhao Lingling must have done some homework before coming to Wu Bin's office.
is talking about the current well-known stars.
Among these stars, according to Wu Bin's memories in the future, it is mainly more appropriate for Yang Mi, but everything must also consider the cost issue, at present, if a brand of Xiangmeng invites a star like Yang Mi to do endorsements, the endorsement fee of five million a year must be indispensable, and the money in hand can be taken out. But in the first year, I don't know if I can return to the cost, it's not cost-effective.
"Let's get a general one first, find a model to get a general detail page in the early stage, and invite celebrities and the like in the future, it's not fast, you have to take your time. ”
Zhao Lingling nodded and went out, and before going out, he glanced at Wu Bin, who was thinking in the office.
This suggestion can be said to be very good, but what star to choose is a difficult problem, first-line, there is a topic, I can't afford it, and it is impossible to invest all the money I earn in a year. And there is no value in inviting some third-line ones.
After Zhao Lingling left, Wu Bin could only go to Baidu, look at the stars on the list, and see if there are any popular TV series in the future, it is definitely the most suitable to find potential stocks.
It took most of the day, and Wu Bin really thought of two more suitable ones.
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