The unicorn, together with the phoenix, turtle and dragon, is called the four spirits.

It was supposed to be in the same column as the dragon.

And "Huainanzi" has a record, Ying Long gave birth to a horse, and a horse gave birth to a unicorn.

The unicorn, as the descendant of the dragon, has no sense of disobedience.

As soon as the name of the product is thought of, the first car of the 'Descendants of the Dragon' is settled.

Network Sales Department.

After getting Zhao Tian's agreed-upon reply, Lao Chang personally rushed to the department in charge of the online sales platform to supervise the corresponding work.

No matter how good the design of the Kirin model is, it needs to be tested by the market before it can be concluded.

Therefore, in the preparation of sales, I often think that I am doing it myself.

"This is the price trading area, and in the details below, we will explain the other fees included in the total fee. ”

Qin Fenglan, director of the sales department, introduced each section of the sales page of the web page to Lao Chang one by one.

Lao Chang nodded slightly.

He knows the general layout of the sales page.

It's just that this time the Kirin model is sold at full price, and he is still more cautious in terms of payment methods.

Qin Fenglan quickly continued: "Compared with the previous payment methods, there are optional add-ons, this time for Kirin models, there is only this one payment method.

In addition, for the all-inclusive method, we can ask the technical department to make a small plug-in to solve the doubts, so that consumers can better solve their doubts. ”

Lao Chang nodded and said: "This is very necessary, after all, the payment is the last step after the consumer makes a decision, if there is any doubt, try to help them solve, so that the consumer can make a decision smoothly." ”

Qin Fenglan took out the notepad she carried with her and sketched a few notes.

When Lao Chang handed over the USB flash drive of the promotional pictures of the Kirin model to the staff, it was shown in the form of a slideshow.

After the forty-eight pictures flashed one by one, Qin Fenglan put away the notebook in her hand and said softly: "Chang Dong, I have some thoughts to say about the promotional photos of the model. ”

"Oh?" Lao Chang looked at her, and then smiled: "Mr. Qin might as well talk about it." ”

The reason why Lao Chang responded like this is because in fact, in terms of the attribution system, Qin Fenglan's online sales department is under the jurisdiction of Li Minghao.

And Qin Fenglan proposed that if she has an idea, she must have a new plan idea.

However, when it comes to the decision-making of the online sales department, Chang Chang can only express his support or disapproval of the proposal, as for the decision-making power, it is still up to Li Minghao to do it.

Qin Fenglan said: "In view of the current number of pictures on the sales page, there are only 48 pictures of the models sold, and I have learned through some other channels that the current number of photos is not enough for some intended consumers to display details. ”

Chang Chang said: "Tell me about it." ”

At this time, he was already interested in what Qin Fenglan said, and he had already forgotten about the affairs of the system.

Regarding the promotional pictures of the model, for a long time, whether it is the major car dealers or the sales stores, websites and other platforms, it is nothing more than hundreds of real photos, as little as dozens of real photos, so that consumers can have a general understanding of the product.

As for more, almost no one thinks about it that much.

And Qin Fenglan seemed to have her own ideas.

Seeing that Lao Chang was interested, Qin Fenglan smiled even more on her face, and said happily: "For the current mainstream model picture promotion, most of them are based on pictures of appearance, interior, and particularly important parts, and generally ten to twenty pictures are taken for each related theme. These pictures about the general sales models can indeed bring the most intuitive visual contact and psychological contact to most consumers, even some customers who enter the store, if they do not test drive, the information they can get is probably similar to looking at the picture. ”

After a pause, seeing that the old man was not impatient, Qin Fenglan immediately changed her words and said: "But from the perspective of consumers after purchase or after-sales, many consumers often encounter some common sense problems that cannot be solved after purchasing, and the first person they find to solve the problem at this time must be our seller." ”

Hearing this, Lao Chang frowned and asked, "What does this have to do with the photos we used to promote the model in the early stage?"

Seeing that Lao Chang seemed to be impatient, Qin Fenglan did not panic, and still said unhurriedly: "Chang Dong, please be impatient, I mean, if we use the pictures for model promotion, we will make the details more detailed, for example, we can only introduce the general situation and add it to every detail, so that people can learn more about the condition of the whole vehicle." ”

"Every detail?" Lao Chang was a little speechless, "Does Mr. Qin know that there are more than 10,000 parts in the whole car, is it possible that all of them must be displayed?"

Qin Fenglan even denied it: "Chang Dong, I didn't mean that. ”

For the common sense of the construction of cars, Qin Fenglan still knows a little.

If it really means as often understood, I'm afraid that the workload of preparing the pictures of the model alone will be enough for them to drink a pot.

Then he explained: "We can divide the promotional images into categories, and control the total categories to eight to nine, and each category can contain the main 40 to 50 images. In this way, the overall picture must be controlled in the range of 300 to 400. At the same time, for each kind of classification, we can carry out some common sense problem solving, maintenance, application and other popularization, presumably for some consumers who need to buy a car, these things, can be of great help to them, in that way, with the increase of understanding of consumers, the trust in our products will naturally improve a lot, and the final purchase intention will definitely be greatly improved. ”

Until she finished speaking, Qin Fenglan looked at Lao Chang with a cautious expression, but she saw Lao Chang squinting and looking noncommittal.

After a while, Lao Chang asked, "How much can I help sales by doing all this detailing?"

Qin Fenglan thought for a while and replied, "At least more than three percent of the original intended customers can be converted into buying customers." ”

"Three percent?" Lao Chang rubbed his chin, and then his eyes lit up and said, "If it's really as you say, I support your idea!"

Qin Fenglan said happily: "Really?"

Lao Chang smiled slightly, "But what we have to do at the moment is to do the Kirin model as soon as possible, and your new ideas can be made into a feasibility planning document and handed over to you Li Dong, and I will help you convey my support opinions if he is there." ”

Qin Fenglan nodded again and again, her thoughts were affirmed, and she was naturally extremely excited.

Besides, Lao Chang has already spoken, and Li Minghao can help him speak, which also means that her ideas can almost be approved.

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