Egger and Larry are old acquaintances, and when they meet, they hug each other and say hello, and Larry smiles and says, "If there is no good reason, you know the consequences of calling me away from the beauty." ”

Egger smiled and said, "You won't regret it." After the assistant brought the coffee, Iger waved him out, and there was no one to take the minutes of the meeting, he turned on a tape recorder and used it as a record, which was obviously a very important meeting.

Iger greeted everyone before saying: "The lack of cable TV networks is the shortcoming of our group, which also greatly limits the development of our company, and now I have received a news that United Paramount TV Network has business overlap with CBS due to long-term losses and financial chaos, and its parent company Viacom has decided to stop broadcasting, what do you think?"

United Paramount Television Network, also known as CPN, is a wireless public television network that originally belonged to Paramount, which can cover all communities across the country, after Paramount merged into Viacom, as a subsidiary of Viacom, but after Viacom acquired CBS, its position was awkward, it has many business overlaps with CBS, and it is not as profitable as MTV and Nickelodeon, and the loss of more than one billion yuan for more than ten consecutive years has become Viacom's burden.

As we all know, there are seven public television stations in the United States, namely CBS, abc, Fox, NBC, CPN, B, PBS, among them, CBS, abc, NBC are the first three traditional public television stations, Fox slowly established 90% coverage in the United States from the 86 to the early 90s The above TV networks, CPN and B belong to the old film companies Paramount and Warner, these six are all commercial TV networks, living on advertising, and the last PBS is a public institution, non-commercial, for the purpose of supporting the development of public broadcasting, so it has always been excluded, and the Mi cable TV network is the world of the six majors.

As far as CBS, Fox, NBC, and ABC are concerned, FOX has only slowly covered the whole meter since 1986 to become a national radio and television network, and it is really commendable that it can have today's achievements in just a few decades, and the reason for this is, of course, the quality of the program is excellent, and NBC, as one of the three traditional radio and television networks, has also been brilliant in the early years, such as ER, Friends, In the era of Seinfeld, but now that the river is declining, it can't even compare with the cable stations with less coverage than it, and ABC is backed by Disney's strong financial support to make a lot of big-selling American dramas and get out of the predicament.

The ratings of UPN and B are too low, not even a fraction of the above, and they are in financial difficulties, so they have reached the point where they can do nothing, and they are making noise about layoffs and suspension of broadcasting every day.

In fact, they are backed by two major media groups, and the backstage is extremely powerful, but the problem is that they have the same TV station in the group, and they are born like chicken ribs, plus losses and ultra-low ratings, which are regarded as burdens.

In the original time and space, the two bitter TV networks that grandma doesn't love uncle and don't hurt, in desperation, huddle together for warmth, B station and UPN station merged to become C TV network, but I didn't expect the ratings to be worse after the merger, this is a positioning error, they are the only TV station that targets teenagers, and they don't watch TV much, there are no ratings, it's hard not to die, (the ratings share is only three percent, hugging your head to warm up becomes hugging your head and crying).

And Iger, the CEO of MM, has a special preference for making television, he has gone from a weather forecaster to the chairman of ABC TV, and his idol is Barry Diller, who single-handedly built FOX TV from a dozen local stations into six major television networks, and always wants to replicate Barry Diller's success, MM lacks its own television network, and the shortcomings are obvious, but Mark's lack of interest in the field of television has always made it difficult for them to show their strengths.

According to the original plan, they will spend about 50 million to buy a small TV station, and then gradually grow bigger, it is worth mentioning that David and Meghan siblings are strong advocates of entering the field of television, the success of "Grey's Anatomy", with this drama with an average rating of 15 million in hand, they intend to use this to create their own national television network, just filmed by Mark's "obscenity" , they don't dare to make a mistake, Iger believes that as long as they convince Mark, they can enter this field in a big way, Iger is a veteran of TV, and UPN's suspension is definitely an opportunity.

Egger meant that he had taken the opportunity to get his hands on UPN, and Larry remained silent, but the Ellison siblings were a little eager to try.

Mark understood what the other party meant, and he was muttering about the pros and cons of the matter, and he bent his index finger to tap the countertop, weighing the pros and cons.

Donald preemptively said, "Mark's decision is our decision. He saw that Iger was using everyone to lobby Mark, who might be the only oppositionist.

"Of course, we respect Mark's decision, but this UPN is an opportunity, for Viacom and Paramount, UPN is a chicken rib, but for us, it can take us up a notch. ”

Larry said: "MM without a national television network is always difficult to classify, and it cannot be compared with other giants. "MM is no longer a child's plaything, but an important investment for the Ellison family.

There are only these six TV networks covering the whole country, and the first four are two or three times more expensive than the market value of MM, and they can't afford to buy them, while UPN and B sell them, they may be able to consider it.

Mark said, "Where did you hear that UPN is going to be sold?"

"I have a good friend at the top of Viacom, and he said that UPN decided to stop broadcasting in September this year, and they decided to abandon the brand, and UPN has a bad position in their hands, and they have not always spent a lot of money to make it operate, so selling it is a pretty good choice," Iger said. ”

For MM, the benefits of owning a TV network in their hands are huge, if they spend a huge amount of money to win a national TV network like Disney or Viacom, it is impossible, without such abundant funds, and it is not in line with the long-term interest strategy, they can only be like News Corporation's Mei Duo, buy some small TV stations in advance, and then gradually invest like gradual investment, like a snowball.

Mark finally spoke, and said, "Are you sure? As far as I know, Viacom and Time Warner's top management are interested in building UPN and Group B into a new TV network, called C TV Network, which will start broadcasting in September this year if the plan is successful, and their top brass is negotiating?"

B TV Network is a TV company in the United States, which began to broadcast on January 11 of the ninth year, and the owner of B TV Network is Warner Bros., which belongs to the famous Time Warner Group, and its status is as embarrassing and chicken as UPN in Viacom, Time Warner alone has cable TV business including CNN, TBS, HBO and Cinemax, Cartoon Netork, TNT and TV B networks are inferior to them in terms of ratings and profitability of all parties, and they overlap with CNN's business.

AOL Time Warner has a series of highly valuable brands, including CNN, Netscape, HBO, Time Magazine, Time Warner Cable Company and Warner Bros.

On January 10, 200, Warner's parent company, AOL, announced the merger plan of the Internet giant Shangrenguo Online (AOL) and the media giant Time Warner, which was called the world's first comprehensive mass communication and communication company facing the Internet century.

The market value of Mi Guo Online before the merger was 165 billion US dollars, and Time Warner was 97 billion US dollars For MI Online, the valuation of its shares by the merger is actually only 75% of the market price, and the price of Time Warner in this merger has reached 150 billion US dollars, far exceeding its market value of more than 90 billion before the merger, AOL The merger with Time Warner will be the largest merger in history, and the two companies will become the world's seventh-largest company, with an annual turnover of $30 billion and a total market capitalization of $290 billion, plus unexercised options and warrants, for a total transaction value of $350 billion.

This is arguably the most successful merger in history, the market value of both parties has risen a lot, and Time Warner's largest shareholder, Turner, excitedly told reporters: "This is the first time that sex is so cool!"

The good times didn't last long, just after the merger of money was not hot, it encountered the Internet technology bubble, the stock market plummeted, AOL Times Warner became the worst fall, a quarterly loss of 54.2 billion US dollars, the worst loss in history, a few years later, the original scenery of the United States Online is only worth more than 3 billion, only about 2% of the original.

The marriage that is claimed to be the most successful marriage in the history of the company has also become a classic failure case like a textbook, and Turner's remarks have become a joke, and it really feels like doing it for the first time*, the pleasure is so strong, and the speed is so fast.

Fortunately, the spin-off and listing of several major businesses of Time Warner, which is financially independent, fell to the bottom, and it will rise after squeezing out the bubble, and they have a large number of physical assets as collateral, and they have been profitable, while Mi Guo Online is miserable, it is not as good as a subsidiary of Time Warner.

Now the companies under the Time Warner Group are basically profitable, but when you count the account of the parent company, it is a loss, and no matter how much you earn, you can't fill this hole, Time Warner is a superficial scenery, and the bitterness and pain are only known to the shareholders, so B and Mi Guo Online have become the non-performing assets that Time Warner is eager to strip off.

Everyone knows this, but everyone doesn't know that Viacom and Time Warner have teamed up to form a new TV station, which is a secret, and no rumors can be heard at all.

I wish you all a happy Lantern Festival.