Such a hot variety show that is loved by most audiences, with both ratings and word-of-mouth, is something that can be met but not sought. Yue Qin didn't dare to guarantee whether the entertainment company could still create such achievements.

I don't know how many brands want to advertise in "The Voice of China", but unfortunately Jiangyan's products are enough, and the remaining advertising resources are not enough at all.

Rao is like this, "The Voice of China" still brings a lot of income to entertainment companies, compared to games and mobile phones and other businesses, entertainment companies don't seem to make money, but in fact, they have great potential.

The net profit of a national variety show in a quarter is more than 300 million, and it will be filmed in the second, third and fourth quarters in the future, I believe that with the passage of time, "The Voice of China" will become more and more popular, and the advertising value will be higher and higher.

Yangzhou Entertainment also makes music and movies, and the current music industry is also quite good.

Just one Ji Zhangjie, a year to bring hundreds of millions of net profits to the company, Ji Zhangjie and "The Voice of China" should be the two most popular works in Yangzhou Entertainment.

Naturally, even the product managers of Jiangyan Company began to pay attention to the entertainment company, hoping to get some advertising resources from them.

Xu Rui tried his best to squeeze out some promotional resources, and he really won over some retailers. Many retail companies have not reached an exclusive cooperation agreement with Alibaba, and plan to bet on both ends.

Seeing this situation, the person in charge of Ali's Tmall couldn't help but sigh that the response of Jiangnan Mall was really fast enough. Their flash sale service has only been online for less than two days, and they thought they could monopolize the tail goods resources of retail enterprises.

Jiangnan Mall joined the battle for resources so quickly, and Tmall's purpose has obviously failed.

But Xu Rui was not satisfied, he wanted to kill Tmall completely, instead of competing with the other party for resources. Xu Rui watched Liu Jin's "The Inheritance of Craftsmen" specially filmed for the handicraft business, although this variety show is not as popular as The Voice, but the TV and Internet ratings are also quite high, and it has attracted the attention of many craft lovers.

At this time, the name "Liu Jin" has been successfully the spokesperson of domestic variety shows, as long as it is a variety show filmed by Director Liu, as soon as it is launched, there will be more brainless fans to watch it.

Beauty really has an advantage, and a talented beauty has an advantage.

Xu Rui pondered that maybe he could ask the entertainment company to customize a documentary for Jiangnan Mall, not expecting to be as popular as The Voice, it would be enough to reach Liu Jin's average level.

Customized documentaries can bring some advertising resources, further attract retail enterprises, and can also enhance the attention of Jiangnan Mall.

Xu Rui thought: Everyone should be curious about the operation behind e-commerce, so make an e-commerce documentary.

"Of course, the shooting location and theme is Gangnam Mall, which department you need to cooperate with. I hope to show the fierce competition behind e-commerce, the technical means, and the impact on users' lives. Xu Rui personally invited Liu Jin and talked about his thoughts with the other party.

"Can the methods used behind commercial competition, such as services, price wars, technical means, and hype public opinion, be revealed?" asked Liu Jin.

"Yes, I mean. Xu Rui said generously.

"Really, you are not afraid of revealing it and affecting Jiangnan Mall and your own reputation. Liu Jin suddenly became interested, and it seems that it is not bad to make a "commercial blockbuster".

"Even if they don't shoot it, many users can guess it, and their imagination is very rich. Their willingness to associate these things shows that they are interested in the competition behind the business, and this is the point of concern. I don't think revealing some of the tricks behind it will ruin the reputation, because businessmen don't have a good reputation in the hearts of ordinary people. None of the netizens in these years have never read a book, and they all have points in their hearts. Xu Rui said.

Xu Rui is talented in Internet business, and he now sees clearly that the moral standard of the online world is significantly lower than reality, and many ugly things are put on the Internet, and everyone does not take it seriously.

Things like water army hype and price wars are known to almost every netizen.

They just don't know the specific operation behind it, Xu Rui wants to show it and attract the attention of users.

Xu Rui was not worried that netizens would be disgusted with Jiangnan Mall after they found out, so he left Jiangnan Mall and chose other online shopping platforms. If you think about it with your ass, you know that other online shopping platforms will not be much better.

Xu Rui believes that except for a few ZZ users, most users will definitely be more interested in Jiangnan Mall after watching it, and even have a good impression of Xu Rui's "honesty".

This is the incredible Internet culture, netizens have long been tired of hypocrites, they want to see a real "big devil", and they want to see a different kind of charm.

Xu Rui used to read a sentence called "When everyone else follows the rules, if you don't follow the rules, you can get the maximum benefit." When others don't follow the rules, you can get the most out of the rules if you follow the rules. ”

Now everyone is secretive, if Jiangnan Mall is "honest".

"Well, I often see news about your competition on the Internet, and those news occasionally reveal something, but it's just not clear. Liu Jin already had some ideas.

"You don't limit your thinking to the means behind it, but also our company's service capabilities, technical level, and also need to be highlighted. Let users know that we are not just a platform, but a high-tech, world-leading platform. Xu Rui said.

"What kind of skills do you have, and how do you display them?" asked Liu Jin.

"It's really hard to show this, because it's mainly network technology, although it's advanced, but I don't have any passion for this thing, so I need Director Liu to find a way. Xu Rui said.

Network technology is actually very boring, and the performance is also very ordinary, unless you are in the industry, you can't see the mystery at all. If you shoot it bluntly, you definitely don't feel anything, let alone attract the user's eye.

Therefore, Xu Ruicai invited Liu Jin to guide, hoping to shoot passion from boredom.

"There must be a way, but I don't know your technology, and I need to take some time to familiarize myself with your situation. Liu Jin said.

"No problem, I can find someone to introduce you. Xu Rui said.

Liu Jin watched some technical means of Jiangnan Mall under the guidance of professionals, and when she saw the big data analysis video, Liu Jin immediately became interested, she thought that this was a picture that could be displayed.

Big data analysis video uses a lot of professional, advanced data analysis graphs, and this kind of graph is not a single point, but N time points linked, through the video is constantly changing, you can clearly understand the changes in data over a period of time. ，

"This kind of video with the fast-paced music of the drums makes people feel good. Liu Jin said secretly.

Then there are security technologies, demonstrations of the fight against hackers, artificial intelligence technology, cloud technology, and so on.