Chapter 939: Commercial Blockbuster
If it weren't for the competitors, Hang Yu would like to contract the network products of those banks.
Jiangyan company pays special attention to product experience, and most products must optimize the functional experience before throwing money.
Recommend it casually, and you can get the recognition of many users by relying on excellent experience, and such a product is qualified to burn money. For example, in addition to the reasons mentioned before, another reason is that the experience is not good enough.
If the experience is not good, I always want to rely on the publicity of the headquarters and spend money to develop, which is not good.
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Xu Rui invited Liu Jin to produce a commercial documentary that was launched yesterday, this documentary is 98 minutes long, showing the development process of Jiangnan Mall and the charm of various technologies, and it has received millions of views on the first day of its release.
Xu Rui personally starred, in the documentary, he is in a suit and leather shoes, wise and martial, just like an e-commerce leader. This guy is tall and handsome, and he is still a diamond king, so he has won the favor of many female users.
In addition to showing Xu Rui's demeanor, the documentary also revealed some insiders, such as the micro-business that Hang Yu has always wanted to crack. Although Hangyu has now taken micro-business as the object of use, the development speed of micro-business is too fast.
Hang Yu wants to use micro-businesses to achieve some goals, but he doesn't want their power to be too huge and have too much impact on Weibo. Exposing the inside story of micro-business immediately achieved very good results and dealt a blow to the "arrogant" trend of micro-business.
Then there is the display of some Internet technologies, mainly the use of cloud computing and big data, which is amazing. It's just a computer screen, but in the special shooting techniques, editing, and exciting background music, it's like an Internet war.
Due to the mistake of standing in line before, I lost a lot of female users, but I won it back through this documentary.
"The effect is good, or we will also make a documentary, or make a commercial film, or shoot our Internet industry, and by the way, implant a little advertising, maybe we can achieve good results." Xia Ming said.
After watching the documentary, the four King Kongs in the office were very interested in this kind of propaganda.
I have to say that the production level of Liu Jin's team is getting higher and higher, and everything that was originally very ordinary can be very shocking.
Recently, two episodes of the handicraft documentary produced by Liu Jin at the same time were also broadcast on the Internet, and the number of hits was not very high because the content theme was relatively niche. However, with its superb production level, the Douban score is still as high as 8.2.
With such a high score, documentaries are usually only shot by CCTV or foreigners.
Liu Jin has made several documentaries, with the lowest score of 7.4 and three with more than eight points.
They are the 12th part of China Tour and the first part of The Voice of China.
With these works, Liu Jin can be called a master producer of domestic documentaries and variety shows.
"That eavesdropping is very good-looking, it is a commercial crime movie, with a box office of more than 200 million, and the results are not bad. It shows that there are people in China who love to watch this genre, and we can shoot better than them. "Yue Qin is quite confident.
"We don't need to make a movie for publicity, it seems that we don't lack publicity ability at all. Jiang Rong said that she was not interested in the entertainment industry and felt that the company was a bit unserious and a waste of money to do this.
"I don't think so, if we don't lack propaganda ability, why do we have to make news every day? Weibo can only say that the communication ability is very strong, but to say that the propaganda ability has reached the peak, I feel that it is still far behind. Like this documentary filmed by Jiangnan Mall, of course, it is not as good as Weibo in terms of communication ability, but after watching it, users have a great interest and good impression of Jiangnan Mall. These two things cannot be formed by brainless communication, so we should not be satisfied with the current level of propaganda, but continue to dig. Yue Qin said.
Guided by Hang Yu, the foursome usually don't care about each other's face when they speak, and of course, they don't deliberately attack each other.
The central office is a place of reason, and as long as it makes sense, there is nothing that cannot be said.
"I think there is some truth in what Mr. Yue said, there is no end to publicizing this thing. Now many companies have become well-known throughout the country, and they still invite celebrities to endorse every day, repeatedly publicize, and publicize in various ways, and the effect is obvious to all. I think companies can try new ways to advertise if they have the ability. Xia Ming said.
"Yangzhou Entertainment is filming a martial arts movie, and I can't spare time for the time being, so I can let them write the script first. When the script comes out, it is estimated that it should be released, just to see Director Jiang's production level. Sun Chuan said.
"That's it. Yue Qin said.
Jiang Rong didn't object anymore, because what Yue Qin said made sense, and it wasn't a big deal.
However, it was said that after Yangzhou Entertainment received the script request from the headquarters, the editorial department immediately felt like a chicken.
This is a film that the headquarters requires to shoot, and the importance and investment amount of the group's product promotion are self-evident. Yangzhou Entertainment has not had a great presence in the group, which is a good opportunity to perform.
Shen Miaofu attaches great importance to this opportunity and requires the editorial department to come up with a good story.
"Is it your request to shoot an Internet commercial movie?" After getting off work, Shen Miaofu asked Hang Yu to go to her house for dinner.
"The idea that the office came up with is not a very important thing. Hang Yu said.
"Who says it doesn't matter, this is related to whether Yangzhou Entertainment can get the attention of the group and whether it can get more investment opportunities. I don't care, you have to help me once, I don't want to be a vase in the group all the time. Shen Miaofu said.
"Yangzhou entertainment is so powerful, who dares to say that you are a vase. Hang Yu said.
Hang Yu didn't comfort her, but really felt that the development of Yangzhou's entertainment was already very good, and music, film and television had achieved quite good results.
Not to mention anything else, a good voice of China is enough for her to blow.
The music sector has changed from an online singer to an internationalization, cooperated with Korean entertainment companies, cultivated Chinese artists, and introduced Korean idol groups, but it caused a wave of Korean entertainment.
Although many people hate Korean entertainment, they can't help but make money.
Hang Yu felt that it was useless to boycott this thing alone, just like many years ago when we boycotted Japanese products, we were like fried cats at every turn, what could the result be. Nowadays, with the development of domestic electrical appliances, the competitiveness of Japanese products is effective, and there is no need to boycott it.
Made in China has become stronger, and the Chinese people have self-confidence, and they will not waste time resisting.
Therefore, to resist the invasion of Korean entertainment, it is useless to boycott, because there is a domestic market and a lack of excellent idols. Not only should we not resist, but we must also learn with an open mind.
It's learning, not plagiarism.