The marketing department of the Macau branch does not have a smoky office philosophy, but more to integrate and complete a resource or project analysis with the team as the core to make the correct marketing and marketing, which is in order.

On the first day Luo Qinyin came, the whole person was still a little panicked, and the marketing department gave her a coach as usual, whose English name is Jessie, but fortunately, Jessie is a mainland student who graduated from the University of Macau with a master's degree, and Luo Qinyin is a good match.

Luo Qinyin works hard to adapt to the rhythm of the Macau marketing department every day, but Luo Qinyin, who is only left to work, loses the look of a young man, Jessie thinks Luo Qinyin is very strange, sometimes Luo Qinyin will look at the sky like this, holding an Americano and looking at the sky without clouds.

"You have many, many things on your mind?"

"Sort of. ”

"Okay. What do you think of Macau?"

"It's good, at least no one is looking into my background or anything, and I feel like I can calm down and do things well. ”

"Is your background interesting?"

"Anyway, where I used to stay, many people thought I was a hot potato and wanted me to get out. ”

"Wow, so you're a little devil. ”

Luo Qinyin smiled, sort of. I don't know if those who once let her go are okay now......

"Do you have an English name?"

"Nope. ”

"In the Macau market, many people have overseas backgrounds, and most of the customers, suppliers and media resources contacted are from abroad, so everyone will have an English name, which is more convenient. ”

"I didn't think what to call it, and my brain has been short-circuiting a lot lately. I'm sorry. ”

"If you don't mind, call it Pandora, a complete demon. Haha~~"

"It's okay, I don't care. ”

Since then, there has been an additional Pandora in the Macau marketing department, which everyone thinks is a very magical name, how can anyone want to be called a little devil.

Luo Qinyin's initial job was simple, but he worked with Jessie to conduct market research, which was the first platform for the marketing department to get the first piece of information.

First of all, the feedback from the companies that sell their company's products and use their company's printing consumables products, they will focus on sampling the top few "problem products" with feedback problems, and report to the R&D department for solutions. Of course, the purpose of this step is to face up to your own product and help it be more competitive.

Secondly, they will study the data and sell the advantages of the core products that are obviously better than those of competitors, and then cooperate with the company's brand plan to promote them, because many of the core business of the An Group are in the overseas market, so they will study the data feedback of many overseas companies.

Luo Qinyin keeps precipitating in this kind of work, and of course sometimes he is scolded.

For example, when she participated in the Spanish consumables exhibition in the first year, she was already able to handle a project on her own, and when she handed the project proposal to the supervisor, she was ruthlessly rejected.

She thought about it for two days and didn't understand what was wrong with this plan, and when she cheekily asked again, the supervisor still didn't look at her plan, and only rewarded her with one sentence:

"The exhibition program should be at least two sets, one set is a backup plan, we do the promotion of the market, can not think about the plan again, the market for us to test only once, what I need is love at first sight, not long-term love. ”

Luo Qinyin suddenly realized, and she went to study again.

In addition, in order to fill her life, she read a lot of books related to the industry and a lot of books related to knowledge in her spare time.

Jessie told her that the marketing department is similar to the sales department, because the contact with customers is very extensive, and she must master two aspects of knowledge, one is industry knowledge, the other is life knowledge, life knowledge can help her open the hearts of users and customers, and enough professional industry knowledge can be recognized by users and customers.

Her dormitory is not large, but the trade books stand almost one-third of the area.

Reading and listening to books, she felt that she had read more books than she had in many years in the past.

She is grateful for her work to numb her heart, thanks to books for filling her life, thanks to the company's many official trips, so that she almost knows the customs of different regions, all her foreign trips are full of work ingredients, she sees everything in bright colors, she thinks how good it would be if the company's printing products can do so, see big brands, she is searching for everything about brand culture on the Internet.

In the second year of working in Macau, the whole of China is overwhelmed with the Internet and Internet celebrities, everywhere is the effect of the Internet economy, although not in Z City, but also feel the future trend, for the promotion of the domestic market, she has repeatedly suggested the use of IP-based brand promotion plan.

At first, even Jessie thought the girl was crazy, such an unrealistic plan. However, with the continuous changes in the market, the marketing department began to seriously consider her plan for the domestic market.

In the following year, Luo Qinyin went through almost all the IP copywriting, integrated most of the online and offline resources, and began to work on the output and reporting of IP brand culture.

The marketing department felt that this was a good opportunity, and let Luo Qinyin be responsible for the promotion of the domestic market, and Luo Qinyin pushed Jessie to the front, and he was only a behind-the-scenes trader.

With her keen insight and the experience she gained while rotating in the other five departments, especially the ideas given to her by the sales department, she was particularly quick to summarize and ask questions.

Jessie always laughed at her, "It seems that you're not Pandora, you're lady luck." ”

Luo Qinyin is always in good spirits, and when a person's luck is to the extreme, there is nothing worse than that. She never minded being called Pandora.

If everything was like this, her unwavering heart might go on like this forever.

However, when the marketing department reported the IP brand promotion plan to the headquarters of An Group, the performance of the management was very recognized, and in the following year, Luo Qinyin also shined in the overseas market.

has participated in many forums, and she is no longer the timid girl, but has a kind of bearish and bearish ability to take and let go.

With this aura, Luo Qinyin still looked at the cloudless sky with an Americano.

"Jessie, is this the same sky as it was two years ago?"

"Theoretically no, things evolve and change. ”

Luo Qinyin is loud and good, I hope not.

After this week, she is going to the marketing department of the security group in Z city to lead the group colleagues to complete the follow-up part of the entire IP brand promotion, the theoretical part and model establishment they have completed, and the next is the implementation stage, which must be completed by returning to the headquarters. She took Jessie back, the girl who gave her the English name Pandora, and who was also a working girl.