Chapter 22 I'm afraid of comparison

During this time, Jinhua ran so many factories, all of which were OEM, this year, although it was for the brand to do, the operation space was the largest, because most brands if they were given a choice from profit and market share.

There are many companies that require market share in the early stage, and profit in the later stage.

Therefore, if Wu Bin's side has been following the previous discussion, such as acting as an agent for a brand to become bigger, after that, he will bring it and then act as an agent.

The final result must be that Wu Bin's side was thrown away.

After a market is done, the brand company will see the profits, and except for a few individuals, everyone else will want to take it back.

Tmall Supermarket, a self-operated platform, has many, many dealers, and these dealers have a large number of brands in their hands.

But every year, there will be a lot of brands settled in, which also means that these dealers are directly kicked out.

So Wu Bin has long wanted to make his own brand. Originally, it was estimated that it would take about half a year before this step began.

However, Wu Bin found that the rebirth seemed to be a bit of a butterfly effect. The competition in categories is a bit fiercer than before his death.

So at this time, Wu Bin didn't plan to continue waiting. Even if it's a bit of a risk, it's worth it.

Another good news is that these factories in Jinhua during this period of time have negotiated the account period, of course, there is a price, that is, there must be a purchase amount stipulated in the contract in the first year.

Most of the normal brands will not sign such a contract in the first year of cooperation, and it is even more impossible for a company with similar qualifications like Wu Bin, there is not so much money, and few dare to gamble.

But they didn't dare, Wu Bin dared.

On the mop side, screw water mop, swivel mop, flat mop and rubber mop.

Garbage bags, five garbage bags, one garbage bag

Trash cans, wrought iron trash cans, plastic trash cans.

This time, I talked about these three categories.

The brand is still going through the transfer process, but this thing is not so fast, but the official application has already gone up, so there will definitely be no problems in the end.

Wu Bin's side will not really wait for this brand to come down, and then go to Xiao Er to talk about the brand's entry.

The first step is to settle the brand in the name of the dealer, and the original brand holder is authorized to Wu Bin's Phil Trading Co., Ltd., and the product is sold first.

Anyway, there must be no problem with the qualifications.

This kind of flexibility, Mao Chao can still do it.

From the caution of the later operation experience, when talking about the brand of "Lijie" this time, Wu Bin is also very serious, and it is okay to say that it is particularly serious, almost every single product, the price, and the market analysis, and finally to the event arrangement, and even how the output is, have done a specific analysis.

Another thing is that this is the first time for a brand of his own, thinking about it a little, Wu Bin is still very excited.

When doing this brand operation plan, Wu Bin's mood was very different.

"Xiao Wu, every time I meet and talk to you, it's really very comfortable. Zhang Jieyu looked at the PPT made by Wu Bin, and couldn't help but say.

Every week, there will be merchants who meet her to talk about the follow-up of the brand's affairs on the platform, and even during this time, many merchants see that Wu Bin's hangers are very good. Ran directly to him and asked him for resources. said that they can also do a good job, and hopes that Zhang Jieyu can give them a chance.

But why do you do it well, how to do it well, what are the plans for the follow-up products on the shelves, are there any plans for the activities, and is there an estimate of the output of the goods?

Activity resources are limited, how can it be wasted by such people who don't know anything.

These merchants came to Zhang Jieyu for the reason of communicating the brand's follow-up operation plan, but after they came, it was Zhang Jieyu who told them what they should do.

One by one, it's just that people are coming, ready, and the few are pitiful.

On the other hand, when Wu Bin came here, the preparation was called a perfection, she just listened to it, and occasionally interjected a few sentences, that is, added some.

When she communicates with Wu Bin, Wu Bin often gives her new ideas.

There is no harm if there is no contrast. "Okay, do it, do it well, the cat of the future is super top. If Zhang Jieyu still had a joking tone when they met for the first time, then now, she is looking forward to it.

She felt that Wu Bin might really be able to do it.

"Thank you, sister, I will definitely live up to your expectations. Wu Bin said with a smile.

"Okay, this thing is over, I'll tell you another thing in advance, Double Eleven you know, when the time comes, we will also have a Double Eleven mass merchandising activity page, home category, there is a pit, I gave it to you, you choose a single product, the price is best above 50, plan it yourself, and send it to me in these two days. Zhang Jieyu said with a smile, and patted Wu Bin's shoulder after speaking.

Wu Bin was stunned, but then he was really ecstatic... Double 11 pits...

The next day, Wu Bin submitted the relevant information of the new brand.

On the third day, Wu Bin reported the Lijie garbage bag. Of course, it is not five garbage bags, but 30 bags, according to the original price of the preferential activity, the cost is nearly 24, and the price reported is 39.9 yuan, which is different from the price range given by Zhang Jieyu, but Wu Bin also gave a specific unit price analysis reason, and in the end it is obvious that Zhang Jieyu was convinced, and the rest of the thing is that she communicated with the marketing team. . .

In a week or so, all the procedures for the new brand are almost gone.

The efficiency is not ordinarily fast, but fortunately, Wu Bin's side has always been multi-handed. The related outer packaging design, the production of the box, and the related product detail page are almost all carried out at the same time.

Of course, there is another point about Wu Bin's photo library management and renting a warehouse.

There is no way, there are more factories in the future, and it is impossible for all the goods to be shipped directly from the factory, so the cost is too high, and Wu Bin can't afford it.

However, it is difficult to find cheap and affordable warehouses these days, but fortunately, Wang Youfu helped in the end.

directly pulled the goods to Wang Youfu, Wang Youfu also watched his Yifeng hangers sell better and better, and he was also happy.

If at the beginning, he just thought that Wu Bin might have been lucky and did Yifeng well, then after more than half a month has passed.

His mind had changed. During this time, he also indirectly found some agency operating companies or e-commerce practitioners to consult related questions.

There are even a lot of very senior e-commerce practitioners who are praised by some friends.

Consulting, a miscellaneous hanger, give him a cost of 4.8 yuan, how long will it take to achieve the top of the category.

The answer is that there are all kinds of things, but almost without exception, if you want to do it in the shortest time, you have to invest a lot. How much do you want to invest? There are 50,000, 100,000 or even more, and none of them say that they don't want financial support, and the shortest time, the least one, has to be from two months, and many are three months or half a year.

Compare it with the results made by Wu Bin, and the gap will be there immediately. So in the end, Wang Youfu also broke off this thought, this line of water is too deep.

And it was also through this incident that Wang Youfu only roughly understood Wu Bin's strength, so he also hoped to have a good relationship with Wu Bin.

When he heard Wu Bin say that he needed a warehouse, he directly helped, anyway, his factory warehouse was very large, and there were at least more than two thousand square meters idle.

Idle is also idle, why not rent it to Wu Bin, as for the price, free is definitely not good, but the discount is definitely okay.

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