Jackson couldn't have imagined that Mark was so unbridled that he had the courage to promote IMXA and 3D.

"I promoted IMXA and 3D technology because more and more homes have installed home theaters and can experience the cinema at home, so we had to promote IMXA and 3D technology, just to find a reason to let audiences into the cinema," Mark said. ”

"The 48 FPS frame rate not only allows for higher brightness in 3D films, which is an important factor in the 3D movie viewing experience, but also provides an immersive viewing experience because the motion clarity greatly reduces the vertigo that 3D movies can bring," Jackson said. ”

Mark said: "Now there are less than 400 theaters in the world that can show movies in this format, do you know how much our MM cinema chain has invested in IMXA and 3D renovation? ”

Jackson said: " In your eyes, you can see that this is advanced technology, and the IMXA technology that you highly recommend can also be perfectly integrated with this technology, and the famous camera manufacturer Red has explained the benefits of high frame rate for IMAX projection: in the case of 24FPS projection, a fast-moving object on the IMAX 50-foot screen will be deformed by about 2 feet, and in the case of high frame rate projection, the degree of distortion will be much smaller, so it seems that no matter from the perspective of the law of human eye movement, or for the sake of the future of the film industry, the development of high frame rate movies is more beneficial than disadvantageous。 ”

"Whether it's IMXA technology or 3D or 48FPS technology, it's been around for twenty or thirty years, but why is it still experimental? Some audiences don't buy high frame rate movies at this stage, and some film fundamentalists even point out that high frame rate movies are "over-rendered and make the picture too fake, full of artificiality, and more importantly, high frame rate movies increase production costs whether they are shot or shown." Twice as much footage as a 24FPS film is handled, and theaters are spending extra budgets to purchase projectors and media processing units that support 48FPS projection, all of which have been a negative factor in the development of high-frame-rate films. ”

Jackson couldn't hide his disappointment, Mark didn't support this technology, and the high frame rate did not go well in the film industry, but it made waves among the people.

Many consumer imaging equipment manufacturers and video websites have long focused on shooting and projecting at high frame rates. Canon's consumer SLRs and cameras are basically equipped with optional frame rates of 60 FPS or 50 FPS, further popularizing the popularity of high frame rate shooting among the private sector.

The 48-frame version of The Hobbit gives the audience a smoother and clearer picture. Especially when watching 3D and IMAX versions, high frame rates can bring better visual effects to the audience. But because we have been watching movies at 24FPS for a long time, some viewers can't adapt to the visual effects of the 48fps version of the movie, but if he can't even convince Mark, let alone others.

It's easy for Mark not to support this technology, because in his time, IMXA and 3D technology were all over the world, and this kind of theater was everywhere, and the 48-frame version technology was still in the process of being explored, and only a few experimental films by big directors were willing to use it, and he would not invest in this technology if it was not popular in ten years.

James Cameron is planning to shoot and screen the second part of the "Avatar" series with a frame rate of 48FPS or even faster, but not every director is a technical freak like James Cameron, coupled with cost considerations, there are not too many movies that use 48FPS technology to shoot and screen the plan, and what's worse is that Cameron has jumped the ticket again, and his "Avatar 2" ghost knows when it will be released, but he successfully fooled Jackson's "The Hobbit" The trilogy uses this technique.

As a result, the market reaction was not good, the audience didn't buy it at all, even God was not optimistic about something, what was worth investing heavily in promotion, Mark was not stupid.

The "Hobbit" trilogy is a part of the billion, which depends on the support of fans, feelings are the only way to maintain fans, Mark believes that more retro-style epic shots can make the audience buy it, the audience walks into the cinema to cheer "The Hobbit" is to pay for the feelings, but not obsessed with any high-tech, "The Hobbit" has a huge fan base support, so it did not collapse, if it is an innovative series, nine times out of ten it will collapse.

Seeing that Mark was not moved, Jackson continued to agitate: "Since the birth of the film in 1895, there have been four major changes in technology and form: from silent to sound, from black and white to color, from ordinary screen to widescreen, from 2D to 3D. And now, when the tide of 3D movies is still in the ascendant, the fifth film revolution from 24 frames per second to 48 frames per second is just around the corner! Whoever masters the leading technology is the master of this era. ”

Mark said, "Peter, it's not convincing enough!"

Jackson said: "Actually, the idea of high frame rate movies is not new at all. 30 years ago, Doug Trumbull developed and promoted 60FPS HD video technology, and the results were fantastic. Unfortunately, this technology has not made its way into the mainstream, except for entertainment screenings at some theme parks. At that time, the cost of high-speed film operation and the technical difficulties of projection still existed. However, if anyone has seen a planetary travel movie at Disneyland, they should have already experienced the effect of 60 FPS.

"We also used 60FPS technology for our King Kong demo at Universal Studios, and now theaters around the world are evolving to digital projectors, and many movies are being shot with digital cameras, making it much easier to increase frame rates. The vast majority of new digital projectors can support 48FPS, but some firmware upgrades are required on the server side. We've tested 48 FPS and 60 FPS, and the difference between them is subtle to the naked eye, but the improvement from 24 FPS is significant. ”

"Old filmmakers may criticize that it doesn't look like a movie without blurring and shimmering. There were also a lot of such purists in our entire team, but now all of them have been convinced. You'll quickly get used to the new look of the film and find that it gives us a more realistic and comfortable visual experience. It's like a change from vinyl to CD. I already have no doubt that the era of movies being shot and played at high frame rates is coming. ”

Mark waited for him to finish talking before he said: "Then you should know why this technology is not popular, Peter, we make movies, more to create and pursue more profits, without enough profits, we can't focus on work, and we can't make more movies." ”

Jackson said confidently: "The Hobbit is not a problem to make money. ”

Mark said: "We all understand this, we invested nearly seven or eight billion dollars to make a huge book, and the ultimate goal is not to make a profit, but to make a lot of money, to make more money, I don't mind you make the scene bigger and improve the welfare of the actors, but it is not wise to spend a lot of money and do experimental films." ”

Jackson said: "If you have watched "Avatar", you will know that the technological revolution in this industry will happen in the next moment. ”

Mark said: "Yes, my team and I think it's going to be IMXA and 3D, and we're betting on these two technologies, so we're also promoting these two technologies, and we don't mean to promote other technologies at the moment." ”

Jackson was extremely disappointed, he thought that with Mark's keen sense of smell as a good filmmaker, he would easily accept this proposal, who knew that Mark was the most stubborn and difficult to convince, he said with disappointment: "This is seriously inconsistent with my expectations, I am not sure to take this project." ”

Mark said: "Peter, don't be childish, we all know that you are responsible for Middle-earth, and you can't bear to let me put it in the hands of a mediocre person? ”

Jackson said: "But your requirements are completely inconsistent with my creative philosophy, and in this case, how can I make a good work?"

Mark said: "You can't make 'The Hobbit' without 48FPS technology? What about the spirit and drive you had when you made 'The Lord of the Rings'? Do you want to be like Cameron, there is nothing else to have fun except technology?"

Jackson blushed and said: "This is a super big production, so naturally we want to give the audience something that is different, something that they can't usually see, and something that is worth the ticket price, and this 48FPS technology will give them an unparalleled viewing experience." ”

Mark said: "There are so many live shots of my "The Dark Knight", and no one complains that it is not worth the ticket price, Peter, you asked me to take 700 million US dollars to make an experimental movie, how can I explain it to the board?"

Jackson thought to himself: "Who would dare to ask MM and Time Warner to answer to him?" he said: "This is the inevitable trend of the development of the trend, and James Cameron is very fond of this decision." He thinks Mark and Cameron are very sympathetic and friendly, and he should listen to Cameron.

Mark said: "Cameron is a very cunning person, do you know why the schedule of "Avatar" has been postponed again and again? is because he is waiting for enough IMXA and 3D theaters, he is fooling others to do this, but Twentieth Century Fox does not invest much in this area, so he is forced to ask me, let me ask you, when will Cameron's "Avatar 2" be released?"

"James told me that Avatar 2 will be released in three years, in 2012. ”

Mark said: "Ok! This is equivalent to "The Unexpected Journey of The Hobbit 1", the first part adopts the traditional production method, and after the official release of "Avatar 2", we can decide to adopt that technology according to the market response. ”