Chapter 281: YY Live also went abroad

When you're in the wind, even a pig can fly. The outlet of the live broadcast industry has not yet come, but the popularity of YY live broadcast has attracted the attention of a lot of capital, compared to not another year, the live broadcast industry will usher in a wave of development climax, in order to let YY live broadcast seize the market, Jiang Hui is ready to let YY also enter the East Asian market such as island countries in advance. The Celestial Empire, island countries, South Korea, and the treasure island region can be regarded as the most promising region for the live broadcast industry in Asia and even the world, and it can also be regarded as the region with the most powerful "monetization" of live broadcasting.

Celestial Empire's live streaming platforms give monetary rewards to well-known, even unknown, streamers. Viewers can give virtual gifts to the streamers according to their preferences, and the streamers can use these virtual gifts to exchange for money on the live streaming platform. For example, the anchors on YY live broadcast live for 3~4 hours a day, as long as they are a little popular, the average monthly income can exceed 10,000 yuan, and some well-known ones are even hundreds of thousands of dollars a month. This also explains a recent report by YY: 56% of streamers on its platform come for money, not to increase exposure.

In order to attract users, some streamers start to use some crazy or even tempting methods to attract users. If these "crazy" behaviors are not controlled, they will inevitably attract the attention of the regulatory authorities in the end, so Jiang Hui asked YY Live to arrange censors to filter out harmful content. But if you enter the island market, because the island country itself has a very developed customs industry, and even the shooting of small movies is legal, so there will inevitably be some anchors who will take "out-of-the-ordinary actions" that are different from the Celestial Empire to win over users, and the majority of otaku in the island country should also be very comfortable with this, so Jiang Hui chose the island country as the first stop for YY to enter the international market.

"Jiang Dong, the domain name of YY Live in the island country has been registered, and the server has also negotiated with the island country Yahoo, and the time will come to lease their company, but Yahoo wants to take a stake in our branch, do you think we should agree to talk to them?", Chen Hu said.

Most of the Yahoo websites outside the island country are the largest shareholders of the American Yahoo company, but the island country Yahoo is not the case. In April 1996, Masayoshi Son's SoftBank invested $72 million to set up the island nation of Yahoo with Yahoo Global, which had only been established for two years, with SoftBank accounting for 51% and Yahoo Global accounting for 35%. The following year, the island nation was listed on the NASDAQ, and six years later it was listed on the island nation's Tokyo Stock Exchange. In 2004, the island nation of Yahoo was worth $50 billion, compared to $33 billion globally. At its peak, the price per share of the island nation Yahoo even exceeded 1 million yen. Its every move has had a huge impact on Yahoo's global life, such as the $25 increase in Yahoo's share price in the 12 months from 2003 to 2004, of which $19 may have been attributed to the island nation.

Supporting such a high market capitalization, in addition to the appeal of Masayoshi Son himself, the island nation of Yahoo's position in the island country's Internet market and its good revenue can be said to be the first place. During the period from 1999 to 2004, the profit growth rate of the island country Yahoo was 60%, while the global growth rate of Yahoo was only 14% in the same period, and in the fields of online auction, search, portal, broadband, wireless value-added, and online banking, the island country Yahu was in the No.1 position in the island country, and these markets are either the most profitable markets on the Internet so far, or one of the most potential markets in the future.

"At what cost does the island country Yahu want to invest in the YY live island country branch?", Jiang Hui asked.

"I didn't talk about the specific content, but I think they want to refer to the cooperation between Yahoo Global and SoftBank, but I think this request is too much, which is equivalent to YY Live Island Country Branch being controlled by them," Chen Hu said.

"The controlling stake must not be transferred, but if they are interested in buying shares, we should not directly refuse, the island country Yahu has a very unique position in the island country's Internet industry, as an outsider, we still have to try to have a good relationship with them," Jiang Hui said.

"I understand, then I'll talk to them about the shareholding and see what conditions they put forward," Chen Hu said.

"Well, now that everything is ready for the website, let's go live tomorrow. Try to make the campus network island country branch fully cooperate in the early stage of the launch and make a good start. In this way, you will have more confidence when you talk to the island nation Yahu about buying shares," Jiang Hui said.

"Understand, Mr. Jiang, where is our bottom line in this shareholding negotiation?", Chen Hu asked.

"The island country branch must be under the control of YY Live, and can give up to 49% of the shares of the island country Yahoo, but it is best not to exceed 40%. At the same time, the island nation of Yahu is asked to provide publicity, technical and other support," Jiang Hui said.

"If we sell 40 percent of the shares, how much do we want them to pay for?" Chen asked.

"The island nation of Yahu has to spend at least $20 million to acquire these shares, and shareholders have to jointly inject $20 million into the company's development," Jiang said.

If 40% of the shares can be sold for 20 million US dollars, then YY Live only needs to take out 60% of the funds from the transfer of shares, and can inject 20 million yuan together with the island country Yahu to establish the YY live island country branch. It is equivalent to saying that YY Live has established an island country branch without spending a penny, and has also received a net income of eight million US dollars.

"Okay, I'll personally go to the island country of Yahoo to talk to them, and at the same time bring a group of personnel to run the island country branch," Chen Hu said.

"The address of the company should be near the island branch of the school intranet as much as possible, and I will also let the Japanese version of the school intranet be like the Celestial Empire, and open a link to YY live broadcast at the top, and you will probably have a lot of things to cooperate with each other in the future," Jiang Hui said.

"Okay, I have also had preliminary communication with Mr. Tang, and I will also have a face-to-face communication with the manager of the island country branch of the school network at that time," Chen Hu said.

"The national conditions of the island country are different from those of the Celestial Empire, and many things that are forbidden in the Celestial Empire are legal there, so you have to roll up your sleeves and do it boldly, and don't be afraid," Jiang Hui said.

"I understand, our colleagues in the international department have already made contact with some brokerage companies in the island country, and when the YY live broadcast is launched in the island country, there will be a group of third- and fourth-tier stars and special personnel such as *** to open the live broadcast," Chen Hu said.

"Well, the custom industry is a very large legal industry in the island country, you have to make full use of this, what time will it be launched tomorrow, and I will go to your office to have a look," Jiang Hui said.

"Welcome Jiang Dong to YY Live to guide the work, we are ready to arrange for the launch at 7 o'clock in the evening," Chen Hu said.

"Okay, then you guys do it well, I'll wait and see," Jiang Hui said.

(End of chapter)