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Sun Ziyi also breathed a sigh of relief, and he had an explanation for Mitsui Shou, for the sake of his father's face, he couldn't help but take action, this kind of young man's competition was meaningless, he didn't like it from the bottom of his heart.

After all, he was born from the grassroots and started a successful business, and Sun Ziyi appreciates people from the same background more, so he naturally disdains the second generation of children.

"I can't complain about others, even if we are arrogant in our China, after all, we take humility as a virtue, but I didn't expect this kid to go to the United States to get even worse, and it's not good to offend anyone, so I went to provoke Jobs. ”

Sun Ziyi also smiled, Jobs was notoriously small-minded, and whoever provoked him would have very serious consequences, often in the Silicon Valley technology circle, so he naturally knew some gossip about Jobs, especially his hatred of enemies.

Neil Young, the rock singer and songwriter who has criticized the sound quality of iTunes download music. Mr. Jobs was furious at Neil Young's public statements. Later, Neil Young tried to make a round by giving Jobs some vinyl records as gifts. But Jobs' response was, "Fuck Neil Young, fuck his record, keep it for yourself." ”

In 1985, Steve Jobs asked Apple CEO Scully to kick Garcy out of the company, and 20 years later, he still roared loudly when someone inadvertently mentioned the Frenchman's name in front of Jobs.

Adobe was originally a supporter of Apple. However, later Adobe co-founder Warnock began to favor Microsoft's Windows system, which angered Jobs, and after returning to Apple, Jobs refused to add H to the iMac, and publicly questioned the quality of Adobe's software and lack of innovation.

"Steve Jobs is a madman, whoever provokes him is not wise, no matter what, Apple's entry into the Chinese market is a good thing for us, Apple's stock has been rising sharply recently, if you are interested, you can invest a little, all to make some pocket money. Sun Ziyi took a sip of tea and said happily, a rare playful tone.

Recently, he has also been paying attention to Apple stocks, which is a personal investment behavior, and his position is still quite heavy, he is not Warren Buffett, he generally does not buy stocks, but makes early investments, buys Apple, or trusts Jobs, trusts in iPod products, and sure enough, he has indeed made a lot of money.

Lu Kun said: "Forget it, I also pay attention to Apple's stock, but the price is too high, I am still interested in our own stocks, we take advantage of the opportunity of Apple's stock price rising, Gumei can also rise once the IPO can rise." ”

Speaking, there is also a fire in my heart, in half a year, Apple's stock has risen more than twice, what a good opportunity, I was depressed last year, and this year it is really not Jitailai, God is helping.

"Don't worry, I will strive to go to the United States for an IPO this year. Sun Ziyi said confidently, at first, he didn't expect to get much return on investing in Gumei, but he didn't expect that the mistake would lead to a good deal, and it can be expected that once Gumei is listed, it can get no less than five times the income. "Of course, you'd better expect Apple's share price to go all the way up to the time of our IPO. ”

"Definitely, now Apple's products are selling well all over the world, and they have been in short supply, I heard that Hijima, which is the most out of stock, has been scheduled for three months, and within half a year, the market is far from saturation, and Apple's stock price will definitely double again. Lu Kun knows the market very well and is full of confidence.

"Isn't that a five-fold increase in a year, it's amazing, hehe, it's not impossible, today, Apple's stock price is expected to break through the all-time high price since the IPO, and I think shareholders are probably ready for champagne." Sun Ziyi also smiled happily, "In the same way, there must be people in a certain corner of the world who are sad or even painful." ”

Lu Kun said with a smile: "Do you mean Liu Chen? Because of his arrogance, Apple entered the Huaxia Squeeze Sound Monopoly market in advance, and thus advanced the global market layout, and the stock price is rising. ”

Last year, when Gu Mei was the most proud, he actually capsized in the gutter, because such a small broken thing became a laughing stock, and even vomited blood in anger, and went to Gong Hui in a low voice, bowing his head to a young boy, thinking about it, he could bear to lose to Ling Dong, but he couldn't tolerate losing to a kid who didn't have any hair, and he had a lot of resentment.

Sun Ziyizhen felt that he was making too much of a fuss, waved his hand and said: "It's just a reckless teenager who made a fortune, how do you know what it's like to be sad, I'm afraid that Huaxia's career has all failed, and he doesn't care, I'm talking about the Soni Group." ”

"Soni?" Lu Kun said with a dry smile, "That's too, Apple's big sell, further squeezing Sooni's market share, I heard that it was sold in Africa, it's really pitiful, the former overlord in the music field, only a few years, it has declined to this point." ”

Sun Tzu Yizhen felt that Lu Kun's style was too small, and said, "Don't you know that Soni had the opportunity to buy Apple? At that time, I was also involved in this matter. ”

Lu Kun really didn't know, and when he heard that Sun Ziyi was also involved, he suddenly became interested, and asked humbly: "Mr. Sun, I really don't know about this matter, what was the situation at that time? ”

This is also a pain point in Sun Ziyi's heart, saying: "It was 1995, I was good friends with Nobuyuki Idei, the managing director of Soni, and I told him about the Othello plan to buy Apple, and he submitted a strategic report to the president of the Suni Group at that time. ”

"Othello plan?" Lu Kun didn't understand, he muttered for a while and waited for the following, it would be too inferior to ask directly, he had been playing for so many years, and he was very well handled.

"The Reversi plan, that is, in order to be invincible in the home information terminal, Soni should buy Apple, which was in trouble at the time. At that time, Apple had not yet welcomed back Jobs, and was squeezed by Microsoft, and its market value plummeted. ”

"It was an opportunity, what a shame. ”

Sun Tzuyi ignored Lu Kun's pretense and continued: "I gave Nobuyuki Jing an explanation of the plan using the principle of Othello, just like playing Othello, if you sandwich the opponent's chess pieces in the middle, you can turn them into your own chess pieces. Once Soni has Apple's huge PC technology patents, it will be invincible in the future computer business. ”

"Wonderful. Lu Kun exclaimed loudly, although he didn't understand too much.

However, this suggestion was not adopted by the decision-maker of Soni at the time, Norio Ohga. Sun Ziyi sighed, deeply regretful, the opportunity is fleeting, in 97, Jobs will come back, and it will be impossible to buy again.

"Why? By every measure, this is a brilliant deal, and whoever is in Oga's position should take it. Lu Kun was deeply unfair, and the meaning of flattery was obvious.

Sun Ziyi did not give him this face, and said: "I can't say wrong from the position of Norio Ohga, his reason is: this approach is inconsistent with Soni's concept of focusing on product technology research and development to achieve market leadership." History cannot assume that the abandonment of the acquisition of Apple cannot be seen as the reason why Soni later fell into crisis due to the rise of Apple's iPod. However, the inertial thinking towards the expansion of diversified business has indeed caused a lot of harm to Soni Group, and Norio Ohga is still too far behind Mr. Morita. ”

"You should really listen to Mr. Sun's Othello plan, we have a saying in China that you can't live if you do your own evil. ”

Sun Ziyi glanced at Lu Kun, in his opinion, Lu Kun's thinking can not keep up with the development of the times, it is very likely to repeat the old path of Soni, which can be seen from the importance of online e-commerce, seeing that there is still half an hour before the opening of the United States, it is better to teach the head of the Gumei Group a lesson, he hopes to hold the share of Gumei for a long time, even after listing.

"Soni, once the symbol of Hijima High-Tech, is indeed in trouble, and I just saw the first half of this year's earnings report, with a 31% drop in profit to just $510 million, contrary to Apple's rising stock, which has shrunk by 70% in five years. Sooni once dominated the music player for more than 40 years, but now it is not what it used to be, Apple has come from behind, and it is far ahead of Soni all the way, why?"

Lu Kun was stunned for a moment and didn't speak for a while.

Sun Ziyi also ignored him, and continued: "No matter what scale the company achieves, you can't be complacent, it takes countless wise decisions and countless people's efforts to achieve a company, and to let a company fall into hell, a wrong idea is enough." ”

"Digital music is disruptive to the traditional music market, and Sooni has been slow to respond to all of this, precisely because Sooni's disregard for online music has deprived him of the best opportunity to compete with Apple. In fact, in 1997, Suni was able to launch a product similar to an iPod, and the executives of the Suni Group were too concerned about the copyright protection of music, and they were not in favor of developing music players such as iPods. So the best market opportunity was missed, and Apple seized it, and it's as simple as that. ”

"But Sooni also launched MP3 last year, and launched several in one go, and the appearance and sound quality are also consistent with the previous level, after all, decades of heritage, should not have been defeated so quickly and so thoroughly. Lu Kun really felt it, and when he learned that Sooni launched a new product, he placed great hopes on it, and at that time, he used the position of director as a bait to mobilize the three generals to fight hard, who knew that he lost so badly in the end, and he had palpitations until now.

Sun Ziyi glanced at him appreciatively, and was able to ask this question, proving that Lu Kun was not stupid, "Soni made another mistake of being too confident at this time, which is very common in the enterprises of traditional industry overlords, always thinking that once it is released, consumers will rush to buy it, I think the main reason why the new product failed to attract the market is that it failed to grasp the market trend." And that's exactly what sets Apple apart from Soni. Apple's music player has ushered in a new wave of pop culture, with the new player featuring the iconic logo of the band U2, and in the Manhattan neighborhood, the Apple store is packed with people, more like a high-tech art corridor than a retail store. ”

"Is it just because of the trend? Mr. Sun. ”

"Do you know what the market trend means? The trend is the pulse of the market, the grasp of the opportunity, a new growth space, and a new profit growth point. Sun Ziyi was sure.

"Don't you know how to talk to ...... Do you want to innovate with apples?" Lu Kun originally wanted to say, why do you work so hard, won't Soni follow the trend and copy apples? What a fool, he immediately thought of saying this in front of Mr. Sun It was too low, and he changed his words in time.

Sun Ziyi shook his head and said: "Like Apple, Sooni has always been known for innovation, but Soni's innovation is becoming more and more weak, which cannot be ignored, and the speed of innovation is closely related to the strategic positioning of the enterprise." Over the years, Sooni has been focusing on innovation to produce different products for different customers, and to differentiate the products provided by Soni into something unique across the industry. As a result, new products full of vigor and uniqueness have been bred one after another. ”

From pocket-sized crystal radios to Trilon color TVs, Soni has earned so much money that he considers himself a technology leader. Sun Ziyi dragged the text and said: "As the so-called success is also Xiao He defeat Xiao He, Soni has always emphasized characteristic technology, too rigid in independent technology, too much pursuit of technology, did not choose well, did not start from the customer's point of view, no matter which industry, you need to choose more from the customer's point of view, do you understand?"

Lu Kun bowed down and said respectfully: "Listening to Mr. Sun's words, it is better to read a book for ten years, and the doubts that puzzled me for a year have finally been revealed, and our Gumei Group will always insist on starting from the perspective of customers, which is the highest purpose of our Gumei." ”

Sun Ziyi nodded with satisfaction, "As a traditional computer company, in recent years, Apple has regained its sense from personal consumer electronics, and most of these credits should belong to the iPod." Apple's successful transformation is due to the company's leaders, especially Apple's CEO Steve Jobs, whose thinking and strategic vision are indeed different, of course, except for his cautious eyes and bad temper, hehe. ”

It's just that Sun Ziyi never expected that after more than an hour, the theory he analyzed would be completely overturned, dumbfounded, like Lu Kun, who signed an exclusive sales agreement with Soni a year ago, and after many years, he couldn't understand the truth, and he was always troubled by the judgment after that.

……

Cupertino, the headquarters of Apple Inc.

Beautiful view of the green grass.

Apple's major shareholders gathered in the conference room, cheering, the super huge champagne has been placed, everyone chatted hotly, and their faces were full of joy. (To be continued.) Mobile phone users, please browse and read, a better reading experience.