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"Six national first-class printing factories are brightly lit, 62 large-scale high-speed printing machines are roaring, 23 perfect binding machines are constantly working, 1,500 printing factory workers are wearing stars and moons, five text editors, three proofreading editors, and three art editors are working all night to catch up with the production ......"

In addition, freight companies, agents, and bookstores all over the country are all in action, a top bestseller, in addition to driving the tremor of the entire publishing chain, but also involves railway and highway transportation routes, and is related to the life and death of many bookstores.

When the seventh part of "Harry Potter" was first published, the military escort was directly used, and it is also rumored that a female bookstore owner in RI went to the United Kingdom to meet JK Rowling in person in order to get the sales rights of "Harry Potter", and finally made a lot of money with this book.

Gu Yongsheng's popularity at this time is naturally not able to reach the point of using the army, one of the seven swords has not been completed, the other is that the dragon and tiger fight Jinghua, and the Yue Nu sword is still short, and the fledgling fairy tale is gradually moving away from the three words "Gu Yongsheng", so, objectively, Gu Yongsheng's current influence is still far from Xue Muliang, otherwise the number of machines and editors above will at least double.

Lu Yichou's decision to declare a first printing of 1 million and actually print 500,000 (publishers seem to have a habit of doubling the number of first printing) also vividly confirms this.

However, to everyone's surprise, including the competitors, the sales of "The Legend of the White-Haired Witch" in the first week did not show a blowout in the forecast, although the sales of 200,000 copies in a single week were already very terrifying, but it was a little out of touch with the hot atmosphere created before the release of the book.

As a result, the discordant voices sounded at the right time, and the media also made sarcasm with arguments such as "the eyes of the masses are bright" and "excessive marketing can no longer deceive the public", and competitors even gloated and asked Lu Yichou "What about the second batch that he said?" Completely ignoring the fact that the sales of other people's new books have exceeded their own by ten times.

Qianhong kept enough calm about this, and Lu Yichou made a simple explanation on the micro blog, first, he clearly pointed out that the sales of similar new books on the market recently, "The Legend of the White-Haired Witch", are equal to the total sales of other books, and I don't understand where everyone's jubilation is; The third is to remind everyone to pay more attention to novels.

Lu Yichou's counterattack not only did not effectively suppress the doubts and ridicule, but instead inspired everyone's stronger desire to create, and some people wondered, why should they focus their limited attention on the novels you publish?

Lu Yichou already felt that it was against his heart to make the first response, so it was naturally impossible for him to come forward to explain the second time, he had been publishing for so many years, it was not that he had never encountered this kind of thunder and rain, even if he knew the value and significance of "The Legend of the White-Haired Witch", but he was clear in his bones, he occasionally wondered, is his vision beyond ordinary people and ahead of the times too much, so that his judgment is biased? Or is it that he has too high hopes for this new book?

"This kind of achievement is already very demonic," the editor-in-chief, Wei Wuzhi, seemed to see the thoughts of his old partner, and comforted him gently, "Moreover, in terms of content, this book still has infinite potential." ”

Lu Yichou still trusts Wei Wuzhi's vision, and when he heard the other party say this, he laughed at himself and said: "To be honest, since that Xue Muliang suddenly appeared, my mentality has changed, when I published my first bestseller, he was still in elementary school, and I didn't feel that I had regressed along the way, why was I surpassed by him all at once?"

"So you're talking about a boyhood and want to fight him?"

"At first, I really didn't take him seriously, even if he had the backing of the Yellow River literature and art, but you see, in just six or seven years, he has been able to ride on my head," Lu Yichou smiled lightly, "I can't bear it." ”

"So, you're desperate for an author to compete with him?"

Lu Yichou shook his head, nodded again, and said: "We have always had authors who can compete with him, but in terms of personal popularity, Han Shuo and Yi Shui'an are no worse than him." ”

Wei Wuzhi said with a smile: "Needless to say, let's talk about the sales results of the book." ”

Lu Yichou understood the meaning of his words, and spread his hands and said: "You don't know the love affair of these two, if one cooperates, we will also take a national signing trip, what record can't we break?"

"The new one has the same temper, and it still has a good temper. ”

Lu Yichou nodded with a wry smile and said, "If Gu Yongsheng can be like Xue Muliang, I will take him around in front of various cameras, how can those clowns have room to talk?"

"Still can't forget the situation when Xue Muliang issued the book at the beginning?"

Lu Yichou laughed and said: "The older I get, the more eager I am for quick success, I'm ashamed, it seems that I still have to learn more from Gu Yongsheng Shaoxia." ”

"He's a wonder," Editor-in-Chief Wei waved his hand and said, "I've never seen such a young man, if there is no furrow in his chest, how can he be so calm? ”

"I thought, I have to be able to carry it. "Talking nonsense with old friends for a while, I am in a good mood, and I am calmly possessed again," Most of the first batch of book buyers are iron fans, and after the word of mouth comes out, there will inevitably be hot cháo behind, so you might as well wait and see. ”

"And let them jump a few more beams. ”

……

This time, the judgment of the editor-in-chief Wei was slightly skewed, he said to let them jump a few more ri, in fact, the day after he said this, the beam-jumping performance on the Internet was completely drowned out by another kind of discussion maniac cháo.

The first batch of readers who read "The Legend of the White-Haired Witch" couldn't suppress the surging excitement in their hearts, and spontaneously wrote their feelings after reading on bean sprouts, Jianghu people, capes, and micro blogs, among which bean sprouts refreshed nearly 500 long book reviews and more than 3,000 short book reviews in ten hours, and the Haijiao Forum is also a hot comment such as cháo, and its literary section is almost a page refreshed in ten minutes, so that the technicians who monitor the traffic of the literary section think that something is wrong.

The large forum cape can naturally resist this kind of activity, and the Jianghu forum is relatively much more miserable, and the server is directly dragged down.

Of course, there are still a handful of voices who think that this is Qianhong's PR in action, but when they saw the insightful book reviews one after another, they voluntarily kept their mouths shut, and no company could use such a powerful water army.

Doubts and ridicule are becoming less and less marketable, and more people are beginning to study the story seriously, classmates recommend classmates, friends recommend friends, and colleagues recommend colleagues......

Smart businessmen know that once this advertising effect is formed, the next step is to open their money bags.

In just two days, the remaining 300,000 copies of the first printing were sold out, and tens of thousands of bookstores across the country were out of stock.

"The second batch of one million copies," Lu Yichou tried his best to remain indifferent, "Don't make a mistake, it's really a million copies!"

After that, Lu Yichou posted a blog with great shame, saying: "Sorry, the second batch is coming a little slowly, everyone wait patiently." ”

No one cares about the open and secret battles in these industries anymore, and everyone's thoughts are on the white-haired girl who has white hair overnight.

Xue Muliang is watching, Beihetang is watching, Broken Knife is watching, Qin Se is watching......

In the face of absolute strength, the senseless verbal battle seems extremely ridiculous.

After reading it, Xue Muliang sighed softly, put the book aside, and didn't say a word, his time has always been precious, but he still spent three nights reading the book, and it was naturally the so-called "work reading" at first, and after reading it, he could only sigh with mixed feelings.

After reading it, Beihetang shook his head and smiled bitterly, and said ominously on the microblog: "Yelang is dominant, Hebo is happy, laughing, sighing!"

There are two allusions used in this sentence, one is Yelang's arrogance, and the other is looking at the ocean and sighing, the meaning of which is self-evident.

After reading the broken knife and Qin Se, the writer said four words in the same way: "Convincing." ”

……

"The Legend of the White-Haired Witch" may not be Liang Shi's most outstanding work, but it is definitely the most well-known and emotionally strong work, and the character of Lian Nishang created in the novel can already be on a par with the classic artistic images of Yang Guo, Ximen Blowing Snow, Su Mengzhen and Wan Wan.

Because of their affection, because they dare to love and hate, because they are too strong, they make mistakes, they have disputes, but it is these that make them vivid and vivid in front of readers.

Isn't the easiest way to judge whether a work is a classic or not to see whether the work has created an unforgettable image? Lin Daiyu for Dream of Red Mansions, Quasimodo for Notre Dame de Paris, Wei Xiaobao for The Legend of Deer and Ding, Li Xunhuan for The First Knife of the Storm, and so on.

In the face of the artistic image of the "white-haired witch", readers in this world expressed a unified understanding, and the arguments on the forum always had such similarities and resonances:

"The duli of practicing Ni Shang is not limited to love, but also the thorough duli of personality, love is brave to love, scattering is decisive, not to love to xing, can not change white hair overnight; Zhuo Yihang's weakness, not only love, but also the limitations of the concept, the heart has regarded Lian Ni Shang as a thief, and all kinds of things in the future are mostly from this. That's what the sane reader says.

"In the Yellow Dragon Cave, poetic encounters, in the Mingyue Gorge, side by side at night, on Wudang Mountain, broken intestine disputes, in the desert, gloomy parting; The literary artist said so.

In addition, the novel is too chivalrous to be stereotyped, and it is less refreshing to read, and the emotional description can be a little deeper. So says the wicked reader.

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