Chapter 5 Talking about some operational matters
"Say it quickly, say it quickly, what else has not been said, before I leave, I will explain it. After being full of wine and food, Zhu Wenhong also continued to ask.
"I'll tell you, don't look at what Xiao Wu doesn't say in our office on weekdays, but when he is in those business groups, he can talk. I just took over here, and Xiao Er's side even chatted with me directly and asked me why Xiao Wu went. Today, there was even a merchant who asked me to help talk about it, let Xiao Wu go to them, and Xiao Wu said. After Xiao Zhu said this, everyone's eyes turned to Wu Bin's side.
Wu Bin probably knew that it was that merchant, although Wu Bin had not taken over the operation of Tmall Supermarket for a long time, but Wu Bin had always been thick-skinned, and after entering this circle, he chatted with some merchants in the group, and learned that those in the group were old merchants, those people had a good level of operation, and those people were close to Xiao Er.
In addition to Wu Bin's daily work, he will also pay attention to the daily dynamics of these people, and on weekdays, he will also take the initiative to help do things, so over time, he has become familiar with many businesses, and at the same time, he has also become familiar with the relationship with Xiao Er.
There are a lot of things in the category, and sometimes, Xiao Er and Xiao Er's assistant don't have time to deal with it, and Wu Bin will take the initiative to help. Of course, there are no direct benefits to this, but after a long time, it has been a long time to communicate with Xiao Er. Xiao Er's hundreds of brands, if you often don't show them in front of him, who knows who you are, unless it's a big brand.
And often associated with Xiao Er, and often help them on weekdays, such as the same activity, excluding those big brand pits, who is not given, why not to acquaintances, these are invisible benefits.
Wu Bin didn't hide anything about these things, and even said a lot of the accumulated operation experience of more than four years in his mind.
For example, at present, there are not many competing products on the Tmall supermarket platform, combined with the current sales of those popular models, it can be concluded that the popular customer orders are low, and then combined with the situation of their own products, select one or two models, as the main promotion of popular products, without considering profits and the like, if there is a better gross profit, if there is no gross profit, you can even do it with negative gross profit. The activities must be on it, and if you have this mentality, you can go to the activities ruthlessly, as well as the daily big promotions, and you can definitely smash out the explosive models.
As long as there is a hit, and in the follow-up business process, it will be maintained for about two months, then the single product will be almost stable.
A stable hit brings not only sales, but also traffic and even profits.
After the popular top1 single product, his natural traffic is much higher than that of similar products, at this time, in fact, you can increase the price slightly, a little profit, pay attention to similar competing products, and usually pay attention to the dynamic consumption of these single products. Once you find that these items are a little threatening, you can make price and event adjustments on your side.
The same product, the same price, the top1 thing will definitely sell better than other single products, and the traffic conversion will be high.
At the same time, although boutique tactics are actually the most utilized method, if a brand wants to become bigger, it must have multi-product tactics. There are too many categories that can achieve a hit, and at the same time, whether it can become a hit product also depends on luck in many cases, and consumers in different periods like different products. As a result, brands have to constantly introduce new products. According to the shopping preferences of consumers, choose the next one and the next one to push.
In fact, Wu Bin has a very complete operation plan in his heart, if he is given a brand now and let him push it from scratch, as long as he is given enough authority to get it, it will only take half a year, and he is confident that he will build the entire brand into a top merchant in the platform category.
Now the other merchants on this platform are still too comfortable, and few people have any sense of crisis. The work at work on weekdays is not too easy, and now the cat is almost the time to make money while lying down, but it is just a matter of making more and less.
"Amazing, amazing, there are so many doors inside, you really should leave... After listening to what Wu Bin said, Xiao Zhu could only sigh, he knew that what Wu Bin said to him this time was dry goods, of course, he didn't think it was all good, but after listening to it, he also benefited a lot. When he went to get it before, he had the feeling of a blind man touching an elephant, and every day was those few things, as for doing those things, doing those things, and doing what things, in fact, there was no direction in his heart at all.
And after listening to what Wu Bin said, he had a slight sense of direction.
"I do have some things, if I have the opportunity to return to SH in the future, let's get together again. ”
"Damn, you're still leaving SH. ”
"It looks like I'll have to call Mr. Wu in the future. ”
"Mr. Wu is good. ”
The two of them in the warehouse were also coaxing at this time.
", I don't want to say it, I'll just force the workers. Okay, let's not talk about that, everyone has almost eaten, where are you going to go later? ”
The meal cost more than 500 yuan.
The price is not too high, but fortunately, the place they chose is not the city center.
"Forget it, let's go back, it's so late. I looked at my phone, and it showed that it was already 20:32, Shi Wentao wanted to go back to play the game early, and if I went back later, I wouldn't be able to play today.
"It's so early. Why don't you go and sing K. "Xiao Zhu doesn't play games much, and when he goes back, he just watches videos, movies, or something. So it doesn't matter if you go back sooner or later, plus I have been working in a remote place on weekdays, and I finally came out today to have a trip, like playing for a while, enriching my spare time.
"Sing K, I really don't know where there is a ktv around here. Warehouse Xiao Wang interjected.
"I can't accompany you anymore, I have to go back, my daughter-in-law is still waiting for me at home, and I will have to kneel on the washboard when I go back later." Warehouse Xiao Zhang also retreated. Although he heard what Wu Bin said before, it was very exciting, but he didn't understand it at all, after all, it didn't match his usual work at all, and it was useless. And it's not too early now, and when I go back to my accommodation, it's at least 9 o'clock, and it's time to go to bed after a little tidying up.
"What are you playing, go back, you have to go to work tomorrow, and it's not a weekend off. Shi Wentao said again.
In the end, Wu Bin shrugged, since he didn't want to, he could only forget it.
"Alas... Xiao Zhu talked again.
There are only five people in total, and two of them don't want to go, so it's not interesting for them to go again, there are no three people to go, and they are called Miss, they are just part-time workers on the platform, how can they have so much spare money, as for letting Wu Bin pay, they are not so shameless.
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