The scene in front of them stunned both Chen Kai and Mi Yanran.

At the gate of the Four Seasons Community, a huge crowd is pushing me towards the same destination.

Chen Kai and Mi Yanran glanced at each other, and their eyes were incredible.

Chen Kai took a closer look and found that everyone's goal was the same, Mai Xilai Restaurant next door to his house.

In the past ten days, the opening notice of Mai Xilai's new store has been overwhelmingly publicized in various forms throughout the county.

The body advertisement of the No. 3 bus line, a rooftop advertising space near the commercial center, the part-time staff of five or six teams patrolling the streets every day, and countless leaflets.

Now, the effect is staggering.

Mai Xilai came to the gate of the restaurant, and Chen Kai saw that the dining queue was lined up directly from the gate to the parking lot on the side of the street.

The inflatable arch in front of the store next door and the 10-meter display stand separate the area in front of the store into a plaza, and the people standing on it are all people.

Chen Kai and Mi Yanran walked in the direction of Heli fast food one after the other, and finally squeezed through the crowd that flocked to Maixi.

"Huh, Lao Ding, what are you doing standing at the gate?" Chen Kai saw at a glance that Ding Yuan was standing at the door of the store with his arms folded, staring at the next door with a lively look.

As soon as he heard Chen Kai's shout, Ding Yuan came back to his senses and turned his head to look: "I'm visiting the spectacular queue next door, you guys...... What's the situation with the two of you, are you going out on a date?"

Chen Kai hurriedly explained: "What the hell? Teacher Mi is just looking for me during the day today." ”

Ding Yuan had an expression of "I understand": "Okay, no need to explain, understand." ”

Chen Kai and Mi Yanran glanced at each other, and their eyes were helpless.

"Ding Yuan, what's the situation next door, why are there so many people queuing up at night. Mi Yanran couldn't help but be curious, and asked while looking at the situation next door.

Chen Kai glanced curiously at his store, and in the hall of Heli Fast Food, two or three tables of diners were eating barbecue and drinking beer.

"Today's business in the store seems to be a bit weak, even if it sells barbecue, it should be the peak time for eating. Chen Kai also asked Ding Yuan.

Ding Yuan looked helpless: "Big brother and sister, the next door opened at nine o'clock this morning, and people from all directions rushed in as if they didn't want money."

It's the same formation as a battle charge, and people nearby will go to join in the fun even if they don't want to eat, and it's good that people from my side can come intermittently today. ”

"Business is so good, it seems that there are still two brushes next door. Chen Kai couldn't help but sigh.

"Not necessarily. Ding Yuan shook his head beside him.

Chen Kai said suspiciously: "What's the matter? There are so many advertisements and so many people, it's not surprising." ”

Ding Yuan pursed his lips: "Take a closer look at who is there." ”

Chen Kai turned his head to look at the crowd of people in the line next door who were leaving the store.

It is natural for young people to like to try new things, and it seems that there are office workers who come to eat normally, but ......

What's the matter with this aunt holding vegetables in one hand and coupons in the other? Do you want to borrow the kitchen next door to cook?

And this one here, all pregnant, with a big belly, and holding five coupons to squeeze in it, is it really good?

There were actually two uncles who came to line up with martial arts practice swords and coats, Chen Kai thought to himself: This is obviously just from the park.

After glancing around, Chen Kai frowned: "It's really all kinds of people, so enthusiastic, is there gold in it for free?"

Ding Yuan snorted and said with a smile: "If you collect five coupons, you can pay three yuan to get a hamburger, and if you collect ten coupons, you can pay five yuan to get two hamburgers and one chicken wing."

And the first 100 guests every day can also make another small puppet as a gift, and take it back to play with the children.

This Mai Xi is really worth a lot of money, and in the surrounding community, property office, and elevator entrance, coupons and leaflets were inserted into the cracks of the doors door to door.

I think that at least the residents of the Four Seasons Community have at least 20 sheets in their hands, and they have saved money for two or three days. ”

Chen Kai swallowed his saliva: "What is this?

Ding Yuan shrugged his shoulders, and Mi Yanran also analyzed it beside him: "This seems to be a marketing model, which attracts a large number of customers at ultra-low prices at the time of opening."

Then wait for customers to get used to it, and then increase the price little by little, gather popularity first, and at the same time can make the surrounding competitors lose a large number of customers in a short period of time. ”

Chen Kai turned his head and looked at Heli again: "It seems that it does have some effect." ”

Ding Yuan said helplessly beside him: "These guys, don't play cards according to the routine, they really don't have to be rich."

The key thing is that when it opened in the morning, I saw that the people who came to line up seemed to come in groups. ”

"What do you mean?" asked Chen Kai suspiciously.

Ding Yuan thought about it carefully, and then said: "Even in the morning, when I came over for business, there were two large groups of people who came by minibus.

They gathered in front of the store for a while, and when I turned my head and saw that they were gone.

But when it opened at nine o'clock, I recognized many faces in the team, the people who came by car in the morning. ”

Mi Yanran looked surprised: "Why does it sound so much like a hired one?"

Chen Kai looked at the huge team in front of him that was still advancing towards Maixi, and said with a smile:

"They have a good plan, we also have a wall ladder, don't worry about it for now, go in first, I'll cook you something to eat." ”

The three of them got into the store, and because they didn't have a fast food business today, Chen Kai gave Li Feifei and Zhou Yuting a holiday.

Chen Kai walked into the kitchen, washed his hands, picked up the kitchen knife, lit the fire and made two good dishes.

The three of them chatted while eating, Ding Yuan took a large mouthful of cabbage with chopsticks and stuffed it into his mouth, shook his head while eating, and said with emotion:

"Chen Kai, your level of fast food is really getting better and better, I think if you hadn't left the food street at the beginning, you would have dominated by now. ”

Chen Kai said angrily: "You are embarrassed to say, didn't you have to pull me out to share the storefront, besides, now that the students are on summer vacation, how can there be any passenger flow in the food street." ”

Mi Yanran asked a little worriedly, "Chen Kai, have you thought of any way to deal with the next door?"

Ding Yuan also spoke next to him: "Yes, I haven't told you yet, after the opening next door today, that Wu Tao also came to the store and said with a salivating face that he wanted to find you." ”

"Looking for me, what is he looking for me for?" Chen Kai looked surprised.

"He said he was going to send you a hundred coupons, so that you could have time to go next door to see it, and that tone was the same as asking for food, and I just said that you were not there, and then I left him aside. ”

Chen Kai said with a smile: "You don't have to worry, I didn't know that they were going to open today, I was prepared, and you will see tomorrow." ”

……

At night, Chen Kai was lying on the bed in the rental house, swiping his mobile phone, and the WeChat public account of Ninggang Food Express, which he had paid attention to before, made today's headline the opening of Mai Xilai's Western-style fast food restaurant.

There is also a small video recorded at the opening of the article, Chen Kai clicked on it to play, and the scene can really be said to be a noisy gong, drum, firecrackers, and a sea of people watching the red flag.

When it came to the leader's speech, Chen Kai found that the person who climbed on the steel frame booth to give the opening speech was the middle-aged man with a beard who had negotiated with Duoduoke next door.

He is Wu Tao's boss and the general manager of the marketing department of Mai Xilai Ninggang.

Chen Kai originally only knew his surname Yuan, but after watching this video introduction, he learned that his name was Yuan Shiren.

Looking at the opening scene filmed in the video, Chen Kai thought to himself: Fortunately, he had prepared 200 good fate points early on.

Now the money offensive next door is so fierce, if you don't make some tricks, I'm afraid that the next door will take it down as a soft persimmon.

The corners of Chen Kai's mouth raised, and he dialed Liu Zhi's phone with his mobile phone.