Yes, you read that right, it's just -- the step is too big, and it's going to hit the egg. Pen "Fun" Pavilion www.biquge.info

Whether it is the cliff-like plunge in Xiaomi's VCD sales, or the sudden malaise of the entire VCD industry, the ultimate reason is this one - the step is too big, and it is the egg.

In the business world, especially in the Chinese business world, the typical example of "taking too big a step and pulling the egg" should definitely be the first to recommend Jia Leting and LeTV in later generations, which is definitely a big stride to the egg.

You say that you are a video website,Obediently do your own LETV network,Even if you engage in LETV sports、LETV Films, etc., there is nothing to say about the ecology around LETV--after all, this is also the only way to diversify。 But,You haven't figured it out yet,It's a big leap across industries to engage in LETV mobile phones、LETV TV and other smart electronics industries。 Okay,You said you're building a full set of LETV ecosystem,That's reasonable,After all, smartphones and smart TVs can also be linked to LETV.com。

But,Why don't you do it thoroughly as the main business of LETV、LETV Sports、LETV Pictures,LETV mobile phone、LETV TV didn't understand,Actually made great strides to do what the hell LETV car-why do you think it's Tesla?

Hehe, it's okay now, this time the step is too big, and it will go straight to the egg.

LeTV's capital chain was directly dragged down by LeEco Automobile, countless suppliers blocked the door to ask for accounts, and banks also mixed in to freeze assets - to survive for a long time.

There is no doubt that if LeTV and Jia Leting didn't take such a big step forward, then they would definitely not fall into such a miserable situation - look at iQiyi's down-to-earth work around their main business, isn't it doing very well?

This time, the big leap forward in the VCD industry driven by Xiaomi VCD has fallen into today's situation, because the steps are really big and fierce, and it directly hits the egg.

You know, VCDs aren't TVs, you can watch TV with an antenna, and you need one thing to be interesting - VCD discs. The reason why VCDs and DVDs in later generations have become popular in China and the world, and even swept the VCRs directly into the dustbin of history, is not unrelated to the large number of cheap discs. Speaking of conscience, VCD and DVD can be so "rampant" in China, which is inseparable from the "great achievements" of pirated disks.

Therefore, this time, the collective malaise of the VCD industry and the lack of supply of supporting VCD discs have a decisive role. Even, it can be said that it is precisely because of the extreme shortage of VCD discs that everyone's enthusiasm for purchasing VCD has dropped sharply to the freezing point.

Think about it from another perspective, you spent more than 4,000 yuan to buy a VCD, and then you actually found that you can only watch those few free discs when you flip through them -- then there is a chicken feather meaning? After all, this is more than 4,000 yuan of expensive goods, you know, you can buy a fart.

In this case, the sales of Xiaomi VCD will not plummet, and the entire VCD industry will not languish, then what is wrong. To paraphrase a later generation, that is, the user's follow-up service experience is too poor, and naturally no one buys it anymore.

Therefore, the solution to this problem is simple and difficult, and it is only necessary to let VCD discs be marketed on a large scale. With a wide variety of VCD discs, consumers who buy VCDs can get better audio-visual enjoyment and user experience, which will naturally drive others to buy VCDs as well.

In this way, all problems will be solved.

Therefore, the top priority at present is to put a wide variety of VCD discs on the market on a large scale to solve this problem at the source.

In response to this problem, in fact, Su Chenyu has already had a countermeasure, and now a newly established audio-visual product company under Xiaomi Technology-Xiaomi Audio-visual Technology Company, is making every effort to produce all the movies and TV series of the Huayi sisters in recent years.

Of course, this type of VCD disc alone will definitely not work, it is completely a drop in the bucket. Although these Huayi sisters have produced many movies and TV series, and even occupy half of the country, they are simply too pediatric for the huge VCD consumer base.

Therefore, if you want to completely solve this problem, then you have to let the state help to get to the bottom of it, so Xiaomi Science and Technology has conducted an emergency consultation with the Ministry of Information Industry, the Commission of Science and Technology and other ministries and commissions.

There is no doubt that there were no surprises, and after the Ministry of Information Industry, the Commission of Science, Technology, and Industry and other ministries and commissions reported the matter, the State Council's party group meeting quickly deliberated on the matter. In the end, with the approval of the party group meeting of the State Council, it agreed to Xiaomi's proposal to acquire the copyright of excellent movies and TV dramas across the country, and then fill VCD discs and put them on the market, so as to save the sluggish VCD industry.

Obviously, in the minds of the top management, VCD, a high-tech electronics industry dominated by Chinese enterprises, must not fall in China. Besides, according to the National Bureau of Statistics, the entire VCD industry has a huge market of nearly trillions, which definitely plays a certain role in promoting the development of China's economy. Moreover, it is also very much in line with our party's propaganda and education policy to turn excellent films and television dramas into audio-visual products and put them on the market, so that the broad masses of the people can once again receive education in excellent films.

In this way, it has greatly cheapened Xiaomi audio and video technology company, and under the support of the state, it has started a crazy copyright acquisition.

From movies to TV series, to music, quyi, etc., the copyright of all works since the founding of New China has become the goal of Xiaomi audio and video technology.

With the support of ZXB and the Ministry of Radio, Television and Film (the predecessor of the later State Administration of Radio, Film and Television), Xiaomi Audiovisual Technology has signed acquisition agreements with all five major film studios, including Bayi Film Studio, Changchun Film Studio, Shanghai Film Studio, Xi'an Film Studio, and Beijing Film Studio. In the end, Xiaomi Audiovisual Technology almost won the copyright of their tens of thousands of films at a low price of a cabbage, including familiar films such as "Mine Warfare", "Tunnel Warfare", and "Heroes' Children".

In addition, Xiaomi Technology has also obtained a large number of copyrights for TV dramas from CCTV and other provincial TV stations. It can be said that the current Xiaomi audio and video technology is absolutely forced to be China, and even the world's largest copyright owner, and has completely built a film and television copyright empire.

However, only domestic film and television drama copyrights are not enough, Su Chenyu said that he wants more, this is just the beginning......