The price of ad slots on the main page has increased sixfold to between 3,000 and 5,000 a day. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The advertising space on the category page has been changed from free to paid, and the price is one notch lower, between 500 and 3,000. Because of the large number of ad slots on the category page, the following recommendations have an average effect, but the top recommendations are as effective as the homepage.

The single advertisement price point immediately aroused discussions and suggestions among shopkeepers, and many people complained that the price was too expensive in the shopkeeper group. Some shopkeepers even said that the price was so expensive that the small store had no chance to recommend it, and if the price was not reduced, the Chinese baby would be finished sooner or later.

Hang Yu naturally wouldn't believe this kind of alarmist words, and the small shopkeeper's reaction was as expected. The price increase of advertising space means that the spring of small store owners has passed, and there will never be the kind of good luck that spends a few hundred yuan to grab a homepage recommendation, and the sales soar in one day, and then jumps on the new store list and the sales continue to increase.

This is a good thing, relying on strength rather than luck is a fairer model.

"But it's all about strength, and it's not a bit of luck at all, so it's too boring. Hang Yu felt that the small shopkeepers were also a huge volume, and it was necessary to give them a little hope, so he deliberately set a "rush day." ”

That is, one day a month is set aside to free advertising space, starting at 12 o'clock in the morning, and they can grab it as they please. The loss of advertising expenses for one day a month is a drop in the bucket for Jiangyan Company, but it is a carnival day for small shopkeepers.

As soon as the setting of the rush day came out, the big shopkeepers were not very satisfied, everyone was possessive, and they wanted to occupy all the advertising space all the time, and not give those who were opportunistic a chance. But Rush Day is for those who would rather put a little more thought into it than spend money on advertising. And there are not a few such people, just like playing games, many people would rather work hard to do tasks and draw lotteries than spend money on equipment.

On the first day of January, within the acceptable range of the big shopkeepers, they just felt uncomfortable and did not make trouble. The small shopkeepers said that they didn't care about this day, but they thought in their hearts that they would have to stay up late on the day of the rush to do things.

Despite a six-fold increase in price, advertising space is still in short supply, for the simple reason that it is profitable. Take the homepage focus recommendation as an example, 5,000 a day, the previous day will earn as little as 30,000 or 40,000, and when the sales are good, you can earn more than 100,000, usually between 50,000 and 80,000.

Six times to more than 20 times the profit, fools will count, if the focus is every day, wouldn't it be profitable.

Fortunately, it is stipulated that a store can only have one advertising space a day, and it can only be on one day, and it must be repurchased the next day. If there is no such restriction, believe it or not, some local tyrants will buy all the advertising space for a few months or even a year, which is really not a problem for big store owners.

Is 5,000 a lot? The little shopkeeper can go once and earn tens of thousands of dollars a day as soon as he grits his teeth.

And Yuxue purchasing has long occupied the first place in the credit list, even if it is not recommended, it is full of money, so Hang Yu rarely recommends Yuxue purchasing agents. This is also a kind of balance, because the second place is too different from the reputation of Yuxue Daigou, if Yuxue Daigou has always occupied the first place on the list, and there is the best recommendation, then the gap between the rich and the poor is too big, and the reputation list is not good-looking.

The credit list can be said to be the list with the highest gold content recognized by Chinese babies, and many old customers are looking for things in the credit list.

At the same time, the editorial department wrote several lines for TV commercials, but Hang Yu rejected them and put forward many suggestions for improvement.

Advertising design is difficult to say, simple and simple, the most common is to use concise lines to introduce the product, difficult to have novel and interesting, simple memory, impressive advertising lines.

The difficulty in designing the advertisement of China Baby is that it needs to be sold to buyers and sellers at the same time, and the time is only 18 seconds. The advertising cost of provincial stations is calculated in seconds, and the general TV advertising is more than ten seconds, which should be the most reasonable time, as long as you make good use of these ten seconds, it is enough to sell the product.

But the editorial department has no experience in advertising design, and they are not satisfied with what they write, so Hang Yu simply thinks with them. The three stinkers beat Zhuge Liang, and Hang Yu plus the two talented women in the editorial department, and the work efficiency suddenly improved a lot.

The main reason is that Hang Yu's mind is not clear to the two girls, and he keeps prompting suggestions on the side, which is relatively clear.

"Our customer base is so large that we can only take a certain product as an example, and my recommendation is milk powder. Recently, we all know that our milk powder purchasing can just make up for the market gap, and most of the people who buy milk powder are young mothers, who are also the main consumers of women's products. Hang Yu said.

"It just so happens that our website is called China Baby, and the advertising slogan says that the world's milk powder is here, how about the healthy cradle of Chinese baby?" asked Shen Miaofu.

Hang Yu thought about it, this advertising slogan is okay, Chinese baby does bring together famous milk powder from all over the world, not bragging, so he nodded in approval: "Use this advertising phrase for buyers, and the seller will think of another sentence." ”

"I said that I would only sell milk powder, but I would have come up with it a long time ago. Qi Congxin muttered. Before, Hang Yu only said that he would advertise for Chinese babies, and all they thought of were some comprehensive advertising words, but the results were certainly unsatisfactory.

Because many of China's products are not authorized, they cannot be displayed in advertisements.

"I can't think of any special advertising words, so I just write that if you also want to become a purchasing agent, please call the customer service hotline of China Baby, how about it?" Shen Miaofu said.

"It's really not special at all, isn't there a plot-oriented advertising design? Hang Yu said.

"Think about it. Shen Miaofu fell into thought.

Qi Congxin also quickly turned her brain, her article has not been selected for a long time, and if it continues like this, Qi Congxin doubts that she will lose her value. This advertising design is a good opportunity, if selected, not only can you get a 1,000 yuan honorable mention, the key is to reflect your own value.

Hang Yu himself is also thinking about whether there are many creative and good advertisements in later generations, can he learn from them.

The familiar advertising slogans can't be stopped at all, your Yida, Jiangnan Leather Factory has closed down, and it is eighty-eight levels...... It doesn't seem to be suitable for Chinese babies, and the website advertisement, Hang Yu can't think of creative ones, so he just introduces them.

Creativity is a thing that is more precious than the giant panda.

"I have an idea. After being silent for a long time, Qi Congxin's eyes suddenly lit up.

"Tell me about it. Hang Yu said.

Shen Miaofu pricked up her ears, as the editorial manager, she naturally wanted to show her own value.

Because there are only two people in the editorial department, the relationship between Shen Miaofu and Qi Congxin is not like that between superiors and subordinates, but the competition is greater.

"My plot is a very picky eater, give it nothing to eat, when the parents are in a hurry, a relative sent a can of a certain national famous milk powder, the baby likes it very much, and then the screen switches, the relative began to introduce Chinese babies and purchasing agents. Qi Congxin said.

"It's okay, but it's a bit lacking, and the plot twists and turns in the back are not interesting. When parents are in a hurry, can they give a more whimsical and don't stick to a reasonable plot twist, the key is to be impressed. Hang Yu said.

"Well, I think about it. Qi Congxin frowned slightly.

Shen Miaofu didn't have any good ideas, but when she heard Qi Congxin's creativity and Hang Yu's suggestion, her mind suddenly brightened. Some people can come up with an idea out of thin air, while others are better at associating or perfecting according to other people's ideas.

"When the parents were in a hurry, a picture of a foreign baby drinking milk powder appeared on the TV, and the Chinese baby stretched out his hand to drink it, but this foreign milk powder was not available on the market........ Then ......." Shen Miaofu's thinking was stuck.

"And then what. Hang Yu felt that her turn of events was a bit interesting.

Then the door opened, and a Chinese baby clerk introduced them to the daigou. Qi Congxin said.

The three of them looked at each other and thought that the plot of this advertisement was good.