In "The Dark Knight" was confirmed to be released in July, Warner's publicity machine was started with a bang, and the creators were flying around all over the country to promote the movie, which was Mark's only blockbuster released this year, or in cooperation with Time Warner, the last "Time to War" He earned more than $60 million for MM, and the profit exceeded most self-made movies, this time Mark's remuneration is 25 million plus 20% of North Mi's share, and the media generally believes that it can bring MM $70 million in revenue.

Last week's Warner Bros. blockbuster, the $150 million blockbuster "Speed Racer" unfortunately became cannon fodder for this summer's file, and under the pressure of last week's champion "Twilight: New Moon", it only earned $20.21 million in three days, far lower than the start of about 45 million to 65 million expected by all walks of life, on the other hand, the popular "New Moon" is still brave this week (the third week), with an excellent score of 40.5 million, and the cumulative harvest of North America has exceeded 260 million US dollars- Driven by it, although the sum of the Top 12 fell by about 22 percentage points, it hit a record high of about 120 million in the same period in history, breaking the 115 million when "Spider-Man 1" led 6 years ago.

The pre-publicity dripping and flawless "Speed Racer" earned $20.21 million in the first three days of its premiere with an average of only $5,600 per company in a large range of 3,606 theaters, which is simply a reenactment of the nightmare of the first week of "Poseidon" in 2005, which ranks fifth in film history in "racing movies", lower than "Cars", three "Fast and Furious", and "Talladega Nights: The Ballads of Ricky Bobby", which is obviously related to its "serialization" The Wachowski siblings' avant-garde aesthetic of "moving against the principles of color" also missed the opportunity for further development and maturity with this failure.

Judging from the early momentum, racing theme, and special effects level, there are almost no flaws, so it can only be explained as three points. First, "New Moon" is too powerful, and the audience of the same type is fully absorbed and deprived by it, and the PG rating is more "young" than the PG-13 of "New Moon", so the "little adults" of the youth class are favoring one over the other and abandoning "Speed Racer" one after another;

Second, combined with the box office situation of "Cursed Grudge 2", "Rush Hour 3", "American Version of Ghosts", "The King of Kung Fu", etc., a very terrible conclusion is vaguely drawn: "Oriental elements" have become box office poison to a certain extent.

The reason why this is terrible is that Fang Long's dubbed "Kung Fu Panda" and Li Lian, Michelle Yeoh starred in "The Mummy 3: The Dragon's Curse" missed one after another, and looking back at "Speed Racer", the Wachowski siblings, who like Chinese kung fu and Japanese comics, obviously failed to convince the audience to resonate with their own fanaticism for oriental culture.

With a huge investment of 150 million, "Speed Racer" was unexpectedly defeated by only one-third of his "New Moon", and the tragic thing is that its box office in the first week was only one-third of the second week of "New Moon", which made it the first tragedy of the year.

Among the three major tragedies of this year, "10,000 Years Before History", "Electronic World Battle 2" and "Speed Racer" all have Mark's figure, but this cunning guy just danced tango on the edge of the giant pit and didn't fall into the pit.

The best result earlier was in 2004, but then in 2005, it was simply miserable, with countless blockbusters lining up on the streets, making countless film companies want to die.

Last year's 2007, set the best results in history, North Mi broke through the 10 billion dollar mark, the peak is followed by the low tide This is the consensus, this year's many blockbusters missed, so far, it has been June, only "Raiders of the Lost Ark 4" and "New Moon" can be called hits, and even "The Chronicles of Narnia 2" such a stable blockbuster has missed, many people are cold, and the industry is also exclaiming, the cold snap is coming.

Although the economic environment has not been good in the past two years, Hollywood has never been afraid of the economic crisis, because watching movies is the cheapest of all leisure entertainment, and it is N times cheaper than concerts, watching sports events, traveling, etc., so often in the years of economic crisis, the box office performance has risen, but this can not be seen in the current real estate crisis.

When reporters interviewed Mark, the tycoon, who had been on vacation in a foreign country for a few months, gloated that he was very lucky and did not jump into the pit, and he said confidently: "The difficulties are temporary, and when The Dark Knight is released, all this will change." ”

In Beimi, there is only Mark who is so confident in himself, if he is not holding his son before saying this, and little Martin flatteringly and generously stuffing the pacifier into his mouth, he is simply domineering and unstoppable, and now there is no momentum, he is just a daddy.

However, the reporters welcomed this, Mark promised to make bold statements, they had something to write, and the theater companies also welcomed it, and they openly claimed that it was because of "The Dark Knight" that they did not despair of life. ”

Before the release of "The Dark Knight", every company will have a blockbuster launch, but the only one that dares to save the market is "The Dark Knight" by Mark and Xiao Lizi.

Both Mark and Xiao Lizi have huge popularity and appeal, the previous work has accumulated a huge fan base, the real popularity before the broadcast, in the early theater test screening, film critic test screening, fan test screening are rave reviews, Mark is very experienced in creating superhero blockbusters, both the profound "Time to War", and the "Iron Man" that makes you cool from beginning to end After the 80th Oscars, he won three heavyweight awards alone, plated with a layer of divine force, and his energy accumulated like a volcano, waiting for the moment of eruption, "The Dark Knight" and "Raiders of the Lost Ark 4", which returned twenty years later, were hailed as the twin stars of the year, the strongest contenders for the annual championship.

No one could have predicted that "Raiders of the Lost Ark 4" would be taken down by "New Moon", and whether Mark's "The Dark Knight" would be pulled off the horse? ”

Mark is confident, this is the best, I'm afraid he doesn't have confidence, Mark except for "No Country for Old Men", the others have not missed, "No Country for Old Men" box office is not very good, Beimi is about 70 million in the end, but it sells well in the DVD market, and has won a series of dozens of trophies, which is enough for them to get enough returns.

Mark is confident, and Warners is confident enough, and their distribution team has threatened to build a billion-dollar blockbuster.

Since the birth of the first blockbuster "Titanic" that broke one billion in the world, the blockbuster that broke one billion in the world is still a very difficult and surpassable barrier, ten years have passed, and there are only two "Lord of the Rings 3: Return of the King" and "Pirates of the Caribbean 2", the Star Wars series is good enough, right? It has not exceeded one billion, the Spider-Man series is also good enough, it still has not broken through this barrier, and "Harry Potter", which has accumulated a large number of fans has filmed the fifth part, and there is still no sign of breaking through one billion, which is a very insurmountable barrier, and Warner Bros. is aiming to break through one billion.

So these days, they are trying their best to engage in propaganda and activities, except for Mark, who is not moving, everyone else has joined the ranks of propaganda, even Xiao Lizi.

In this blockbuster, the director is the most appealing contemporary Mark, starring Xiao Lizi, David Lee, Rachel McAdams and other superstars who want traffic and appeal, supplemented by actor Hoffman, Oscar-winning supporting actor Morgan Freeman, Michael Kane, Liang Jiade, Christian Bale, etc., with a strong cast, the first of the year.

Rachel McAdams won $20 million for this film, becoming the second actress after Julia Roberts to receive $20 million, because she was so expensive that the screenwriter had to write her to death.

However, the lineup doesn't say anything, if you look at the lineup alone, the movie "Raiders of the Lost Ark 4" is directed by director Steven Spielberg, Harrison Ford, Ray Winston, John Rees-Davis, Karen Allan, Shia LaBeouf and Cate Blanchett, etc., which is not inferior to "Dark Rider".

The summer of 2008 is no less than last year, it is still full of famous characters and stars, among which the number one pillar is of course "Raiders of the Lost Ark 4" directed by Steven Spielberg), as a new chapter in the series after nearly 20 years, not only the release of trailers and crystal skull pictures has frequently caused heated topics, but fans who try to unravel its mystery have even resorted to unconventional means such as theft and forgery.

On the one hand, the crazy fans who have put on the posture of "encircling and annihilating the crew" all the way from the beginning of production are enough to ensure the indestructible popularity; on the other hand, Harrison Ford, who appeared in the trailer, seems to have successfully crossed the problem of advanced age, coupled with Steven Spielberg and George Lucas, two well-known names, the media generally believes that for "Raiders of the Lost Ark 4", a Godzilla-class mothership with indiscriminate lethality of all ages, the North Rice harvest of more than 400 million should be within the range, right?

Who knew that it would be sniped so badly by "New Moon", not only lost the temporary first week of the year, but also shattered the dream of winning consecutive championships, and now "Raiders of the Lost Ark 4" and "New Moon" have exceeded 290 million and are launching a 300 million offensive and defensive battle, although it is not a failure, but there is no expected return of the king to dominate the world.

Now it's The Dark Knight's turn.

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