Chapter 375: Fruit Ninja
Du Zhenhua also helped think about it for a while, and suggested: "I think it should reflect a certain sense of science and technology, but it should be close to the people, in line with our manufacturing philosophy, business philosophy and national conditions." ”
Hang Yu nodded, and suddenly had an idea: "How about the cat's mobile phone, it's cute, and it has a sense of science and technology when it's over." ”
Du Zhenhua still feels nonsensical, but after savoring it, the name is quite interesting. At this time, cats have not yet become popular on the Internet, but no matter what era, cute cats are very popular.
Hearing this title for the first time, adults like Du Zhenhua find it quite interesting.
Whether it is an adult or a child, they all have a cute heart.
"It's decided, it's called this name!" Hang Yu said: "I even thought about the LOGO, just use the cat's paws, cute and eye-catching, and the three words cats are also the embodiment of our concept of pursuing science and technology." ”
"I'm okay with that. Du Zhenhua wanted to remind Hang Yu to think about it again, but the brand name is actually not that important, there is no need to think about it, it feels good.
After a simple discussion, the name of the mobile phone brand was decided.
No matter what other people think, Hang Yu is very satisfied with the name anyway, and asks people to design the LOGO with a smile. It is to draw a simple diagram according to the cat's claws, not to draw the whole claw, but only the meat ball of the claws.
There is a large oval-shaped meat ball in the middle, and four small meat balls like plum blossoms on the top, of different sizes. It's easy to say, but the specific size combination of the meat balls has drawn more than 270 pictures, and finally Hang Yu personally chose the most concise and vivid one.
Looking at this small cat's paw LOGO, Hang Yu showed a satisfied expression.
"The internal and external design is almost done, the brand LOGO has also been determined, and now we are waiting for the factory to be built. By the way, in the future, mobile phones will have to be launched to carry out some publicity, what kind of publicity strategy should be used?" Hang Yu said darkly.
Hang Yu thought about playing domestic feelings, anyway, if he didn't make it public, everyone wouldn't know that the mobile phone parts were purchased. Many so-called domestic mobile phones in later generations, most of which are purchased components, have also deceived a lot of attention.
However, after thinking about it a few times, Hang Yu quickly dispelled this idea.
First, deception will be exposed sooner or later, and secondly, it is an era when the reputation of domestic production is very poor, and everyone has little confidence in domestic production.
The factory has just started construction, and it seems early to think about the publicity strategy.
In fact, it is not early at all, a product should have a series of plans in mind from the beginning of its proposal.
And publicity is a very important part, especially in China, a considerable number of mobile phone manufacturers, their own products are not very good, are relying on brainless propaganda to open up sales, just like the brain platinum back then.
Even after another ten years, there are a considerable number of businesses to spend a lot of money on publicity, R & D funds are less, although this business model is criticized, the effect is surprisingly good.
"It's better to do the opposite, Dafang admits that it is a foreign component purchased, and it is also necessary to promote this point in particular, indicating that our mobile phone integrates high-tech components at home and abroad, and borrows the brand effect of those well-known developers. Hang Yu quickly had a direction.
The parts they purchase include some well-known companies such as Japan, South Korea, Europe and the United States, as well as parts from some low-end domestic manufacturers. Hang Yu plans to ignore those low-end brand parts and focus on promoting the parts purchased by well-known companies such as Samsung and Sony.
A considerable number of Chinese people have a plot of admiring foreign countries, maybe they don't know it, they will have an inexplicable sense of trust when they hear some big foreign brands, and even worship, Hang Yu intends to use this mentality to publicize.
Suddenly, Hang Yu had an idea, and a well-known humorous clip flashed in his mind: a cat played a game with a smartphone with its paws, and the cat's reaction was very fast, and the game was very powerful.
The content of the clip fits the name cat, and it is a good advertising design.
And Hang Yu also thought of a very popular mobile game - Fruit Ninja!
At this time, this game has not yet been launched, and Hang Yu plans to make the game and make it an advertisement with the cat's mobile phone. It should not be difficult to cooperate with NetDragon and let them make a mobile game.
As soon as he thought of it, Hang Yu immediately called Liu Luyuan: "Mr. Liu, do you have time to have a meal together?" ”
Liu Luyuan hasn't been in contact with Hang Yu for a long time, but he has always paid attention to the development of Jiang Yan Company, especially the cross-server company. Regarding Hang Yu's invitation, Liu Luyuan knew that something must be wrong, so he replied: "Hang Dong invited, I am free at any time." ”
Hang Yu laughed and said: "It's just right, I want to go to the cross-server company to inspect, Mr. Liu should also be quite curious about the development of the cross-server, how about we meet in the cross-server company the day after tomorrow." ”
Liu Luyuan replied: "No problem, what time is the specific time." ”
Hang Yu said: "You are a little far away, let's meet at half past ten in the morning, and have lunch together after reading." Liu Luyuan really wanted to see the real situation of the cross-server company, so he readily agreed.
The time when the two met coincided with the National Day, and both NetDragon's games and several products of Jiangyan Company launched holiday activities. Jiang Yan's money-making activities are naturally dominated by discounts and special sales of Chinese babies.
At half past nine in the morning on October 1st, it is also the DNF public beta time.
After Hang Yu and Liu Luyuan met in the cross-service company, they first greeted each other, and then inspected the situation of various departments of the company under the guidance of Zhou Guangyue. Because he acted as an agent for two games at the same time, Zhou Guangyue recruited some new technicians, and the team was stronger than before.
Liu Luyuan, who is also one of the shareholders, nodded with satisfaction when he saw that the cross-server company was running well.
"Lao Zhou, today's DNF open beta, we want to see the background data. Liu Lu said from afar, Zhou Guangyue was his subordinate before, so the two were very familiar.
"Okay, you two come with me. Zhou Guangyue took them to the office of the operation team, and said as he walked: "The public beta situation is very good, and more than 200,000 players have logged in within an hour of the opening of the server. ”
"200,000 is really good. Liu Luyuan was quite surprised, this result was much better than that of the Demon Domain.
After coming to the office, Zhou Guangyue invited the two to watch the backstage computer, only to see that it showed changes in various game data, which were refreshed every ten seconds.
"More than 300,000 players have logged in. Zhou Guangyue pointed to the screen.
"So fast!" Liu Luyuan said in surprise.
"I guess it was too crowded at first, and a lot of people didn't come in, but now some are coming in again. Zhou Guangyue explained. "The numbers have been growing, and it is expected that after five hours, the number of players can reach around 600,000. ”
"Amazing, there were more than 600,000 players on the first day of the open beta, and it seems that you made the right choice. Liu Luyuan said to Hang Yu.
There is no doubt that DNF's open beta results have shown its potential and also proved Hang Yu's vision.