After returning to the company, there is a wave of cash red envelopes, and according to the position and post contribution, various amounts of red envelopes will come to a wave.

After that, explain the company's holiday arrangement.

But before leaving, Wu Bin alone and Zhang Yang, the operator of the flagship store, had an idea.

"Can we get in touch with Xiao Er? You can see if you can contact Xiao Er, our flagship store has a special discount coupon, the New Year, although it can't be shipped, but it can be pre-sold or pre-warmed up in advance, others don't pay attention to this time, we must pay attention to it, the tortoise and rabbit race, the reason why the tortoise can win is because it doesn't stop. And what we're going to do is a running rabbit. Wu Bin made a simple analogy, and then said his thoughts.

Wu Bin wants to engage in a special coupon model to drive consumers to participate.

The main mode, the discount coupon, Wu Bin prefers to call it a discount god roll, new customers, 9.9% off by default, all goods in the field, there are discounts on the basis of the price at the end of the store activity, and old customers default to 9.8% off.

After that, it is the main mode of the god roll, the invitation mode, whether it is a new customer or an old customer, after receiving the coupon, you can forward it to the circle of friends to invite friends to help cut the volume. In the first few times, you can drop a 0.1 discount at a time, and then when it comes to 9% off, you can 3-5 people can cut off a 0.1 discount. When it comes to 20% off, another 10-15 people can cut off a fold.

Of course, in order to avoid risks, for example, some people's, in order to get this discount coupon, specially made groups and the like, and brushed each other, then Wu Bin had to cry to death, and the effect would not achieve what Wu Bin wanted. Therefore, there must also be a limit, each user can only cut at most once a day, and the cumulative limit is 10 times.

Soon this is going to be a holiday, I didn't expect to come to such a place in the end, Zhang Yang is a little crying without tears, after all, most of the express delivery is on holiday, and the daily order volume is now much less, in some operation groups, everyone should also rest and study, it should be a mixed day, there is nothing to do.

But seeing that he could also take a vacation, he finally gave himself such a play, but although the motivation for work was not so sufficient, Wu Bin's idea for him, he thought it was still very good, and after agreeing, he came to talk to the category junior two on the phone.

At present, in the category of daily necessities, their family is also a top business, so the daily contact with Xiao Er is still very close, plus it is close to Ali, what new products are there on weekdays, or what activity resources do you want, or what activity planning is there in the later stage, you will go to Xiao Er, come and go, the relationship between each other is still very familiar, and the connection is also familiar.

However, soon after, the reply was that the merchant did not have this way of operation for the time being, so he could only find Ali Technology to do it, and it was a bit impractical to do it specifically for a merchant.

It's just that Xiao Er's part also thinks that there is a lot to do with this idea, and it seems that there is a lot to be done in operation, and then he said that he will reply to him later, and he will go to the special technical team to talk about it.

In addition, I directly listed everyone in the category group, briefly explained the gameplay of this coupon, and let those who are interested directly contact Zhang Yang to understand the specific mode and sign up.

Therefore, the final result is that seeing that he is about to take a holiday, Zhang Yang is busy.

"No, it's all a holiday, and there are still activities. ”

"During the Chinese New Year, there are not many people buying things at all, and this event is meaningless at all. ”

"It sounds quite appropriate, but the point is that we have made this kind of coupon in the store, but how many people can see it? Now the daily traffic is about to drop to half or even one-third of the daily day, and the art customer service is also going to be on vacation, this New Year, they are determined to work overtime. And the New Year's overtime, if our boss who deducts it, can give overtime pay, and don't pay overtime overtime, don't go down for the New Year, our family's score is all green, then I will cry to death. ”

"The most important thing is to have a promotion channel, if there is a promotion channel, then it is best to have more merchants and engage in a union, so that this coupon can be used across stores, and the attraction to consumers will be greater. ”

"Merchants are more united, and when the time comes, let's go directly to the boss to ask for a resource, and go directly to the last time." ”

"If this rhythm continues, I want to create a rhythm of my own category activities. ”

"Chef, no wonder your family is doing so well, there are so many ideas. ”

Chatting and chatting, there are more and more opinions and suggestions, some are unwilling to participate, some are disgusted with trouble, and those who do not dislike trouble, they will take the initiative to consult how to participate and actively give their own suggestions.

Originally, these two days were already a bit silent category group, but now it is very lively, and there are more and more people chatting with Zhang Yang privately, consulting specific gameplay, and giving specific suggestions and the like, after all, the relationship between Zhang Yang and Xiao Er, many businesses are also clear, one is the top business, and the other is that although the time to do it is not the longest, but the attention, as well as the effect of it, is absolutely rare in the category group.

More than once, Xiao Er has taken their family as an example, and by the way, he has inspired other businesses, not only big brands can do a good job, but because you don't want to do it, and you don't want to use your brains.

At this time, Zhang Yang communicated with Wu Bin in real time about the rhythm of the specific activities, and at the same time, Wu Bin also explained things to Li Jianyong alone.

Promote this activity in the form of advertorials, of course, the focus of the WeChat platform, because many of them are real old customers, the previous few activities to promote, the repeated purchase rate of these old customers is still OK, if there are other ways to promote, it belongs to Haitou, then these WeChat customers belong to accurate customers.

And let Li Jianyong think about it here, the promotion of the event is something else, and then there is this official account can also be well promoted.

For example, let these old customers of the official account go to the promotion of taste.

Pull over a concerned user, directly deduct the red envelope 2 yuan from the store, and the user who pulls over a month later is still concerned, and then add 2 yuan to each red envelope, and the repeated attention is only the first time.

It is equivalent to, as long as one user is pulled over, it is equivalent to 4 yuan red envelopes, if it is pulled over 10 people, 100 people.

Of course, Wu Bin doesn't care about this, but it is certain that the value brought by these users must be far more cost-effective than these promotion costs.

Another important point is that these red envelopes are directly deducted from the store, and they are given and can be used directly, but the premise is that you also have to buy things in Wu Bin's Tmall store.

After the two sides finished explaining, Wu Bin didn't continue to bother more, it was time for them to deal with it, after all, they would definitely have to work if they got a salary, if they couldn't do it, then Wu Bin would find someone else.

Fortunately, at this point, Zhang Yang and Li Jianyong were both clear in their hearts, and then Wu Bin contacted Huang Jie and them.

It's about to be a holiday, and I have to explain the things in the warehouse.

.....