Chapter 355: Propaganda Preparation
Since Bai Xue and Jiang Hui have been together, she has not officially told her parents that she has a boyfriend. Although it is estimated that the two old men have already guessed it, they have not pierced this piece of paper after all.
"Well, you go back and accompany our parents, I just need to watch the company," Jiang Hui said.
"What do you call our parents, that's Oh parents", Bai Xuejiao said angrily. However, seeing that Liao Yun was still sitting next to him, he was a little embarrassed, and his little face was red.
Next, after Jiang Hui and Bai Xue learned about the recent situation of the Glorious Game, they went to attend the ministerial meeting of the Glorious Game.
In addition to listening to the reports of various departments, today's meeting is mainly to determine the publicity strategy of "Glory of Kings".
"Mr. Jiang, Mr. Bai, good morning? Let me report on the progress of game development and testing. "Glory of Kings" has been in development for more than half a year under Mr. Jiang's planning. Now that we have entered the final sprint stage, we ...... this game", the development department reported on the development of the game.
Then the marketing department reported on the promotion plan of the game, which was basically in accordance with Jiang Hui's consistent propaganda spirit, and made full use of the strength of various companies of the Guanghui Group to carry out full promotion on the Internet.
Especially in the promotion of Guanghui Weibo, many companies are still exploring. The promotion of Glorious Games on Glorious Weibo is good, which is equivalent to placing an advertisement on Glorious Weibo and Glorious Games at the same time.
A key principle of corporate microblog promotion and marketing is "everything revolves around the customer". At present, many new corporate Weibo public accounts have not yet grasped this essence.
Businesses can interact with customers at different stages of their consumption and gradually build emotional relationships. In the consumer awareness stage, we can take the initiative to discover the needs of potential customers and help consumers understand the basic functions of the brand and products; in the consumer purchase stage, we can answer customer inquiries in a targeted manner to promote the achievement of purchase decisions; in the consumer use stage, let customers have a better experience through intimate interaction; and finally it is very important to listen to how customers evaluate the product and use experience, give attention and rewards, and prompt customers to be more motivated to recommend to their friends.
"Guanghui Weibo is like an electronic magazine that is updated at any time, and it is necessary to pay attention to the timed, quantitative and targeted release of content, so that everyone can develop the habit of watching. When users log in to Guanghui Weibo, they can want to see what new news your Weibo has, which is undoubtedly the highest level of success, although it is difficult to achieve, but we need to appear in front of them as much as possible, and first become a habit in their minds. I hope that everyone will pay full attention to the promotion of "Glory of Kings" on Guanghui Weibo and arrange special personnel to deal with it", Jiang Hui said to everyone.
Originally, the people of Guanghui Games did not pay special attention to Guanghui Weibo, and when Jiang Hui emphasized the need to arrange a special person to correspond to the promotion of "Glory of Kings" on Guanghui Weibo, he realized the importance of Guanghui Weibo in Jiang Hui's eyes.
"If you want to make corporate microblogging sound and sustainable development, it is not enough to simply deliver value in content, you must pay attention to some skills and methods. For example, the setting of Weibo topics and the method of expression are very important. If your blog post is questioning or suspenseful, leading fans to think and participate, then there will naturally be more people who will read and reply, and it is easy to make an impression. On the other hand, bringing a blog post like a press release will make fans unable to participate if they want to. I hope that this Weibo marketing of "Honor of Kings" can become a textbook model," Jiang Hui said.
After that, we continued to discuss other promotional content and confirmed some promotional videos.
……
Just when Guanghui Games began to blow the whistle to the outside world and promote "Honor of Kings", other online game manufacturers also had mixed responses.
Shengda Network.
"As far as Glorious Games is concerned, they may be able to play web games, but online games are not something they can do if they want to."
"That's right, I don't measure myself, I think I have achieved some achievements and I am invincible in the world."
"It's better to let them bump into each other, so that they know that the world is not only a glorious game."
"Yes, they thought that online games were like 'Defending the Carrot', and they could be successful in a simple way."
"Think of it as a joke."
……
The Ninth City.
"I heard that Radiant Games is going to enter online games, and it seems that everyone is eyeing this piece of meat."
"Yes, Shengda Network and our company have been listed one after another, attracting a lot of funds and eyes to pay attention to online games."
"Now the online game industry is a bit of a crowd of demons, and everyone wants a piece of the pie."
"The profit margin of this industry is still too high, and if a game is done well, hundreds of millions and billions a year are not a problem. It's no wonder that so many people are greedy."
"No matter how much, we just do our job."
……
NetEase Game Division.
"There is another spoiler in the online game industry, and I don't know if Glorious Games can continue to be popular."
"Unlikely. They used to make web games, and they all looked like games played on the Internet, but the difference between web games and online games is very big, and they may not be able to make money if they rush into this industry."
"I hope so. The companies of the Korn Ferry Group have always appeared in various fields as spoilers, and I am really a little worried that they will cause trouble."
"What can you do? The current boss of online games is not him, so it's strange how good a game they can make if they are newcomers."
"I'm afraid of punching and killing heroes, and Glorious Games has some special tricks to take down the entire industry."
"Isn't it?
"Let's hope I'm worried."
……
Penguin Games Division.
"Glorious Games is finally going to be launched again, and I thought they would sit on the empty mountain with no works in the past six months."
"I didn't expect them to do so well in web games, but they suddenly transformed into online games."
"Online games make money faster. Except for a few products of Korn Glory Games, other companies have not made much money. It is estimated that Korn Ferry Games has taken more than eighty percent of the profits of the web game industry."
"This is also the case, and the popular browser games now, from "Happy Farm", "Grab a Parking Space", "Angry Birds" to "Plants vs. Zombies", are all products of their family."
"It is estimated that Mr. Jiang has taken a fancy to more lucrative online games, and I don't know if their first product can be as popular as "Happy Farm".
"It's hard to say, Jiang Hui's creativity is always very special, and he can capture the psychology of users, maybe online games are about to usher in a new wave of impact."
"We'll keep an eye on it to see if we want to follow up."
……
(End of chapter)