Chapter 612 - The Simpler Is Not Simple

Ham is said to have originated in the Northern Song Dynasty, the Northern Song Dynasty famous general Zong Ze defeated and returned, the villagers fought to send the pork leg to let it take back to Kaifeng to comfort the soldiers, because the road is far away, it was salted and salted in order to carry. The cured pork leg is red in color and is called ham.

Glorious Film and Television's "Celestial Empire on the Tip of the Tongue", the first stop was Jinhua in Jiangsu and Zhejiang, filming Jinhua ham.

After Jiang Hui returned to the imperial capital from the United States, he directly followed He Ling and participated in the filming of the first episode.

"Ham, I think it's very ordinary, how did you think of shooting this?"

After the film crew checked into the Jinhua Hotel, there was no work arranged that day, and Jiang Hui accompanied He Ling around the neighborhood.

"Turning ordinary things into non-ordinary things is a reflection of the level," Jiang Hui said.

"I feel that your positioning of "A Bite of the Heavenly Empire" is not like an entrepreneur, but like the leader of the imperial court."

Jiang Hui has always asked the preparatory team to combine the culture and food of the Celestial Empire, and shoot "A Bite of the Celestial Empire" into a documentary full of humanistic colors, rather than a simple food program!

In Jiang Hui's current status, he wants to do something meaningful, rather than simply shooting a profitable show.

Of course, it's best to have it both ways!

"We want to stand out from so many film and television companies, we can't always follow the pace of the past, we need to have our own characteristics, I hope that the works of Guanghui Film and Television, whether it is a film and television drama or a documentary, can achieve a balance between the audience and the main theme."

"In other words, you want our work to be recognized by both the audience and the government?"

"Yes, that's the long-term solution."

"It's very difficult, it's so stressful."

"With me, what are you afraid of?"

……

"NG, do it all over again".

The next day, the camera crew began to shoot the scene of Jinhua ham.

Jinhua ham is refined with the hind legs of two black pigs in Jinhua, the skin color is yellow and bright, the shape is like a bamboo leaf, the meat color is ruddy, and the aroma is rich.

I saw the chef use a knife to cut out the thin ham and show it in front of the camera.

"Jinhua ham is beneficial to the kidney, stomach, shengjin, aphrodisiac, bone marrow, foot strength and other functions. In daily life, the patient recovers, the elderly live longer, and the woman nourishes her body after giving birth, eating some ham, which can not only promote appetite, increase the good of the mouth, but also get nourishment and improve health, killing two birds with one stone, which is wonderful."

"Well, we're making a documentary, not an advertisement."

……

Next, the crew filmed all the processes of making ham.

There are more than 80 processes such as fresh pork leg acceptance, trimming leg blank, pickling, soaking legs, leg washing, leg drying, shaping, fermentation and storage, shelf grading, stacking, and finished products.

The difficulty of making a seemingly simple Jinhua ham is vividly displayed!

Ham is graded, divided into special grade, first grade, second grade, third grade, and inexperienced Ren is not visible.

This is a need for knowledgeable people to insert a sign to judge the quality of ham.

The stick is made of bamboo, like an awl. A ham has three different parts, each with a different skewer. According to the different positions, it is divided into three lots: upper, middle and lower.

Requirements for special legs: the claws should be bent, the ankles should be thin, the leg shape should be full like a leaf, the thickness of the fat should not exceed two centimeters, and the three sticks should have a good fragrance.

Requirements for first-level legs: two of the three lots should have a good fragrance, but any of the three lots must not have a peculiar smell.

Requirements for secondary legs: no odor. Requirements for the third leg level: one sign has a peculiar smell.

In fact, Jiang Hui was originally not very interested in ham, and bacon was popular in his hometown Meishi.

Although bacon and ham have the same thing, if nothing else, the part where the pork is located is not quite the same.

Cantonese bacon is made of pork rib meat as raw material by marinating and baking, with strict material selection, fine production, golden color, neat strip shape, fragrant and mellow, sweet and refreshing and so on.

And Jinhua ham, a "leg" word, you know the biggest difference between the two!

……

Imperial Capital Sunshine Film and Television.

"Boss, I inquired, Glorious Film and Television really went to make a documentary, and now it is said that there are scenes related to the filming of ham in the south."

"Ham?food show?what's there to shoot here?".

"Yes, ham has always been a bit of a lo dish, and if you want to do a food show, you can also have some high-level dishes."

"Napoleon also suffered Waterloo, hehe, it seems that Glorious Film and Television is going farther and farther on the road to death."

……

Jingxi Mall.

"Mr. Liu, I think it's weird for our platform to sell things like ham?"

"What's weird?".

"I just think that this kind of thing is a bit too low-rib-and-roll, and it feels a little out of place with our platform."

"Do you think you are more sunny than me or than Mr. Jiang?"

"No, no!!, absolutely not, I just think that our platform is now mainly engaged in electronic products, although there are some other goods, but ham is the first time, I feel a little out of place."

"Ham seems to be a simple food, and there are not many people who like it, but if we can sell such a simple food to the public, we must be able to save enough advertising money to buy several batches of ham, right? Not to mention that according to our pricing, the profit margin of this Jinhua ham is not low at all."

"The profit margin is not low, that's because we sell it expensively, and other people's houses sell it on a treasure at least 30% cheaper than us."

"In this day and age, cheap is not necessarily a good thing, and consumers may give up on you because of cheapness, especially food. The middle class, which is slowly getting richer, is becoming more and more particular about the safety of food, and things like ham are too cheap for people to buy."

"That's just as well. If the Jinhua ham on our platform is made at an ultra-low price, it is estimated that consumers will wonder whether our ham is authentic Jinhua ham, or even whether it is made with fresh pork."

"That's right. Besides, this is a task specially arranged by Mr. Jiang, and although I haven't figured out what Jiang is always doing, I believe that something special will come out later."

"Ah, is it Mr. Jiang's idea to sell Jinhua ham on our platform?"

"What do you think?".

"It's kind of incredible."

"Not only Jinhua ham, but also Mr. Jiang has arranged other foods, you can get used to it slowly."

"Is online food shopping now a new hot spot on the Internet?

"Although I haven't felt it yet, I believe that Mr. Jiang won't be full and tease us, so you can arrange for the following to deal with it."

"Okay, then I'll keep an eye out and see if there's anything special going on."

……

(End of chapter)