037: Nondescript
Xiyan looked at Zhao Tian's eyes and kept turning, wondering if he was looking for words to praise himself, and he couldn't help but have a little more expectation in his heart.
Zhao Tian complained constantly in his heart, and in the face of an arrogant woman like Xiyan, it was not easy to say so many ugly words, and said: "Those cars are very good, great!"
It's over? Xiyan stammered his eyes and waited for some gorgeous compliments, a very good and great sentence was over?
Perfunctory? Or don't you know? Two thoughts rose in Xiyan's heart.
"Have you seen any of those cars?" asked Shioyan.
"Hmm. ”
Xiyan was a little unhappy in his heart, since he had seen it, this praise was too little, you must know that when their team made this idea, the entire company's upper and lower leadership shook like a hotel bed, and they were very excited.
The company even registered all the names of the dynasties in one go, although it didn't use so much, but this resource had to be occupied first.
At that time, taking advantage of this limelight, when the first Tang-class car was launched, it caused a small whirlwind in the automobile market.
But since the person in front of him understands cars, he just praised it perfunctorily, which is very good.
"What's so good?" Xiyan had already shown alcohol at this time, and his little face was slightly red, like a green and red cherry in April, and his appearance was pleasant.
"Eh," Zhao Tian was a little speechless, didn't he have already finished boasting, how could he still dig into the roots, and then replied with a panacea: "That's all good!"
I don't know if Xiyan is taking advantage of the alcohol or unwilling, squinting at a pair of killing Danfeng eyes, looking at Zhao Tian fixedly.
If you want to say that this sentence is good, it is definitely the least favorite thing for women to hear, just like 'drink more water when you have a cold'. It doesn't really matter whether you drink water or not, it's just a matter of little concern.
Just like Xiyan, all she wants is to praise some details of the car. For example, if you think the whole vehicle is average, you can praise the reflector or something good-looking.
Looking at Xiyan's chattering eyes, Zhao Tianxing rolled his eyes and said with a smile: "The reflector is very distinctive, especially sensitive." ”
"Hmph. Xiyan snorted coquettishly and turned his head slightly, which means that you have offended the old lady. What kind of thing to praise, it's better to praise the old lady's chest hair.
"When you first designed the model, you also used it as a reference for the mainstream models in the market, right?" Zhao Tian asked.
Shioyan puffed out his mouth, glanced up with watery eyes, nodded, and said, "Is there any problem?"
Zhao Tian waved his hand and said with a smile: "Naturally, there is no problem. ”
Shioyan rolled his eyes, no problem talking about a fart.
"I have a little bit of my opinion, though. Zhao Tian bowed his head and said, "But if you don't want to listen to it, forget it." ”
Xiyan put down the wine bottle in his hand, pulled Zhao Tian with his little green hand, and the wine he spit out hit Zhao Tian's face, mixed with the smell of wine and the unique fragrance of women rushed to Zhao Tian's nose, and his whole body was full of Tongtai, and Xiyan said coquettishly: "Say it, say it." ”
In Xiyan's mind, if Zhao Tian was really as he said, the car he drove was modified by himself, then he really had to listen to Zhao Tian's opinion, so he was a little impatient.
"You can say it, but you can't take advantage of me. Zhao Tian felt the softness of Wen Yu coming from his hand, and laughed.
Xi Yanteng took his hand away, and his little red face seemed to be dripping water.
"First of all, when you designed this car, you had the wrong starting point. Zhao Tian paused, glanced at Xiyan's face, saw that her mood had not changed much, and continued: "If you consider it from the perspective of the market, it is right to learn from the models with more liquidity on the market, and add this kind of gimmick that belongs to traditional culture, eh, for the time being, it should be better in marketing, right?"
Xiyan nodded, agreeing with Zhao Tian's point of view.
"But the follow-up sales should be relatively weak. Zhao Tian glanced at Xiyan again and got a positive answer. After all, even if Xiyan doesn't talk about these things, the sales of all vehicles in the market can be verified by yourself.
"The main reason for the continued sluggish sales is that people's curiosity to dabble in novelty is satisfied, and there is no longer so much curiosity. Just like those circuses we used to see, when we first saw them, everyone was curious, what lions and tigers, with big stones broken on their chests, but after seeing them, they felt like that, and they would inevitably lack interest in the future. ”
Shioyan frowned slightly, as if he was saying something like this. Although her job is not responsible for sales, every well-designed model has good sales. In this way, it can also reflect whether the design of a model is good or not from the sales side.
"What if you don't design it according to the mainstream models on the market?" asked Shiogen.
"This is not to say that you can't learn from the design according to the mainstream models in the market," Zhao Tian waved his hand, afraid that Xiyan would misunderstand his meaning, and hurriedly said: "Going against the main theme of the market, it is generally self-defeating." ”
Xiyan's brows furrowed even tighter this time, it was you who said not to imitate, and it was you who said that if you didn't imitate, you would die, what kind of trouble is this.
"I mean, it's okay to follow the central idea of your own design theme and then add the popular elements in the market. This Tang-class model, you can first create a silhouette according to the basis of your own definition, reflecting the style that the Tang-class car should have, and then add some popular elements, for example, the mainstream of the market is now a small SUV, we can try to fit, but we can't lose the theme, the market needs a sharp front face, you can modify these small parts appropriately. ”
Shiogen nodded, thoughtful. From the beginning of the project to the final production, this car has indeed changed a lot of appearance. According to the concept of the design group at that time, it was designed to be as graceful and luxurious as the style of the Tang Dynasty, and at first glance it looked like a water hibiscus, but in the end it was produced like this.
It can only be said that the market determines capital investment, capital determines the direction, and the road will diverge as we walk.
"Just like this Tang-class car, the propaganda is a new energy, traditional culture car, at the beginning of the fierce use, it is really like that, whether it is the overall appearance or power mode, but after use, but after using it, I can't find anything outstanding about it, and in the end it can only be ignored by everyone. ”
Zhao Tian sighed.
Xiyan's eyes were a little confused, and her expression was like that of a little girl who had lost her favorite toy, sitting motionless.
"That Yuan-class car, the shape is ridiculous, dignified and fierce, but it ruined a small model like a family. Zhao Tian picked up the wine bottle and took a few gulps.
Putting the wine bottle away, Zhao Tian looked at Xi Yan lying on the sofa without pulling a few points, and felt a trace of guilt in his heart. After all, the car designed by others just now was not written, which made people feel devastated.