In fact, the Vault Company was also focused on originality during the period when it was first established, and in 2004, the Vault Film Company wanted to adapt "Minecraft" into a movie, and it happened that the famous director Spielberg was also preparing to adapt this theme into a movie, Vault seized this opportunity and invested $500,000 in the film, and in 2005, the two films were released at the same time, accompanied by blockbusters, which made the leading film rental company in the United States Blockbuster noticed this small company and bought the Vault's "Minecraft" 100,000 copies, which sold more than some large companies at the time, also saw a business opportunity, and since then, Vault has repositioned the company's business model.

But one thing worth mentioning is that the Vault only conceives the plot based on the title, poster, genre, synopsis and other materials, and the content of the film is all purely original.

This kind of filming and distributing copycat films in a way that some characteristics resemble a blockbuster movie is known in the industry as "parasitic" marketing. Much to the distress of industry insiders, despite the great harassment of the industry, this kind of "parasitic" marketing rarely loses in law.

Although the refuge is dedicated to copycats, none of the films have lost money. After the film is completed, the refuge will directly meet the audience in the form of a DVD, without competing for the theatrical box office, and the film will basically pay for itself three months after its release.

The Vault focuses on the invincibility of the cottage because of the original plot. Because it is generally necessary to market the copycat film in advance of its own, the screenwriter will get inspiration from the title, poster and trailer released before the release of the copycat film, and freely play to fill in the original plot under the framework of other people's stories, and in order to hitchhike, the creation cycle is short, only three or four months from idea to finished film.

"2012" is a large investment of nearly $200 million, but "2012 End of the World" only costs a mere $500,000, and most of the films produced by Vault cost less than $1 million, so such works are small productions there.

Larth, the founder of the Vault Corporation, does not admit that his work is a copycat, saying that it is just "the convenience of building a blockbuster". The act of a film that uses some similar characteristics to a "host" film to attract a confused audience with low publicity costs is called "parasitic" marketing in the industry.

Although the industry hates "parasitic" marketing, there is still nothing to do with these "parasites", and the shelter company has been sued many times for "sugar daddy", but rarely loses lawsuits, and the only judgment that is not very favorable to the company is that it is not allowed to release its own copycat DVD during the release of "10,000 Years Before History".

According to a person from Hollywood's legal circles, "parasitic" marketing does not infringe copyright law, and as long as it is not too big and is found by the court to infringe on consumer rights and interests, it will generally not lose the lawsuit.

Now as soon as Mark's "Avengers" poster came out, they made a "Revenge League", if it weren't for the seven superheroes who have the protection copyright, they would even be copycats of super names, at least their "Revenge League" promotional poster is the same as the first promotional poster of "The Avengers".

Mark's "The Avengers" is equipped with so many armed security guards, not because they are afraid of these people, if they get the script, they dare to copy it directly, at most, the protagonist changes his name.

However, this MM is not easy to mess with, and immediately sent a letter to Vault Films, asking them to stop doing this boring and disgusting thing.

The Vault Company responded with its usual treacherous response, saying it was their creative freedom.

This MM is not easy to mess with,Immediately said,Nety will be completely removed from the shelves of all products in the shelter,Since the collapse of Blockbuster,Other video stores have also closed down in large numbers,Replaced by companies like Netfy、Amazon and HuTu,Among them, the scale and momentum of Netfy is the largest,It is a leading enterprise,This Netflix's blocking,It means that the shelter company will have a lot less financial resources,They had to say,The work has begun to be produced,They will sell DVDs after the release of "The Avengers"。

MM headquarters directly ordered that all products of the Vault Film Company be removed from the shelves, and the lion did not negotiate terms with the sheep.

Now the DVD market is starting to shrink, unless it is a classic blockbuster, it is difficult to sell, and the audience prefers to buy the BD Blu-ray version to collect it or enjoy it slowly.

As for those general works, they still choose to rent or pay online on-demand, the main channels are Netfy, Amazon, HuTu, and they know that they are powerful, so they immediately announced that they would immediately stop the production of "The Revengers League" and disband the crew, hoping to exchange for MM's change of heart.

But MM still has that attitude, the lion does not negotiate conditions with sheep, and your "Revenge League" can continue to be produced and filmed, but Netflix, Amazon and HuTu have reached an agreement, saying that they will not put on the shelves and sell this kind of parasitic marketing works, hoping to purify the industry atmosphere.

These online giants, who are unleashing their huge potential and have unlimited prospects, also want to have their own influence and voice, and now they have cleaned up the psoriasis that the major film companies are also suffering from, showing their strength.

When Mark was the producer and director of "The Avengers" and appointed Joss Whedon as the screenwriter and assistant director of the film, producer Kevin Feige only handed him an outline of the script, and the motives and behaviors of the characters in the film were filled in by Joss Whedon himself.

Although Joss Whedon may be more confident as a screenwriter than a director, he is still quite humble when it comes to writing scripts.

He asked the lead actors what they thought about the script so they could make adjustments, and Scarlett Johansson said it was a bit confusing because there were so many threads tangled. Joss arranged each person's play separately and asked them if there was anything else they wanted to know or thought was superfluous.

Some people would think that he was a little too considerate of the actors, for example, he once wrote a full four pages of lines for the actors to choose from when playing the climactic scene of the Avengers reunion, but the end result was that only four sentences were used in the finished movie.

Naturally, he couldn't improve his efficiency with such slow work, and he joked that he was still working on the script until now, hoping to finish it before the official release of the disc. The script is based on the main line of the ultimate version of the comic, and during the filming of the film, whenever the scenes need to be adjusted, Joss quickly and quietly sneaks to catch up with the script.

Soon after the filming of the film began, due to the carelessness of Samuel L. L. Jackson, the 129-page script of "The Avengers" was unfortunately stolen, and then it was publicly sold on the Internet.

At that time, the "Group Hug" (the filming code name of the Avengers) written on the photo also confirmed its authenticity, and the pain caused by this incident to the crew can be imagined, but Mark then said that this is only one of them, and there are five versions of "The Avengers", and the final cut version will not be determined if it is not out at the end of the day.

However, the seller was very "graceful" and said that he would only sell this one copy and would not print it in large quantities.

"The Avengers" began filming in Albuquerque, New Mexico, on January 4, 2010. Subsequently, the crew also traveled to Wilmington, Ohio, Worthington, Pennsylvania, Cleveland, Ohio, and New York to shoot.

The first crew had a cumulative 93 days of shooting, and the second group also had 47 days.

Originally, director Mark intended the film to be a stand-alone work, the beginning of a blockbuster series, rather than a sequel to any previous hero film, and the film would introduce these household names to the audience like a newcomer.

At the same time, "The Avengers" is also considered to not only bring together the heroes of the past, but also to open up a new movie series for Marvel, and now they have begun to lay out "Avengers 2".

In fact, the superheroes in "The Avengers" did not form an alliance at the beginning, but Nick Fury came forward to bring them together. Although Nick Fury, director of S.H.I.E.L.D., doesn't weigh heavily in other Marvel works, they are the biggest contributors to the formation of this alliance in "The Avengers".

In addition to Nick Fury, there is also an important veteran in this mysterious organization, Agent Collinson, who will meet the Hulk and his idol Captain Mi for the first time in this film, which is a very meaningful event. Regarding his role in the film, Clark Greg described it as "bringing all the 'rock stars' to the stage at the same time."

This is a superstar super production, the production budget is very sufficient, although it is not as exaggerated as the "Hobbit" crew to set up an orchestra in the restaurant, but all this expenditure, equipment and instruments, all the best, the crew has three helicopters on standby, and there are also a large number of armed personnel to protect it, every link is the best.

These are two extremes from when Mark made "This Man Is from Earth", when the actors brought their own lunch boxes and costumes, and made up their own makeup, this scene was borrowed from the Lively family, and the exterior scenes were taken to the USC faculty area with the camera to shoot secretly.

What remains the same is that Mark is riding in the Mercedes-Benz luxury bus converted into an RV, which is equivalent to a mobile two-bedroom suite, where he can rest, work, meet guests, and through the communication equipment inside, he can remotely command his two major groups and N companies.

Since Jerry's resignation, he no longer has to worry about being monitored by satellites or remotely, so he generously met Stanley in the RV, listened to him report on the work process, and discussed the plan.

Mark is a paranoid person, what he decides, must be done, he decided to make "The Avengers", so he took this as the first priority, focusing on this matter, even dealing with Jerry's big things, it is secondary.

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