Germany is a highly developed capitalist country. One of the four largest economies in Europe, it has a well-established social security system and a very high standard of living for its citizens. The high-end manufacturing industry, represented by automobiles and precision machine tools, is also an important symbol of Germany.

Mercedes-Benz, BMW, Audi, Volkswagen......

Needless to say, these car brands that everyone knows very well are all German business cards.

In addition to these automotive companies, there are actually many German companies that have extraordinary international competitiveness, especially in high-end manufacturing.

Although Jiang Hui in his previous life also had some understanding of Germany, when he was in Industry 4.0 in the later generation, he also read a lot of various articles about the situation of various countries in the world, and he knew more about the situation in Germany than most people in the Celestial Empire now.

But after all, it is only an amateur understanding, and the real investigation still needs to be done by specialized personnel.

As the organizer of this trip to Europe, Zeng Qingying naturally made a lot of preparations in advance, including the introduction of the company that Jiang Hui wanted to know in advance.

"When you think of the German economy, you first think of large German multinationals such as Volkswagen, Siemens, BMW and Mercedes-Benz. In fact, the lifeblood of Germany's economy depends to a greater extent on millions of small and medium-sized businesses. In terms of the number of jobs, the number of apprentices, and the proportion of exports, they are not inferior to large multinational companies. ”

"Mr. Jiang, you see, for example, this German Würth company, most people have not heard of it, he only produces screws, nuts and other connectors, but has 294 sales outlets in more than 80 countries around the world. Its products are used in almost all industries, from space satellites to children's toys, with annual sales of more than 7 billion euros. ”

The German company Hine is a company with an annual revenue of only 7 million US dollars, and produces "Pstafix" brand soapy water for children to blow soap bubbles, but the products are exported to more than 50 countries around the world. Highly specialized, marching to depth......"

"Brita, which produces water filters, occupies 85% of the global market share of similar products, because most of the products they produce are not end consumer goods, so these companies are not known to the general public, which has reached the so-called invisible, but they often become the best choice for application companies, becoming real industry champions......"

……

Guanghui Group is now entering the industrial industry in a big way, among which the automotive industry, mobile phone industry, and drone industry are the top priorities.

For the development of these enterprises, in order for them to truly master some high-tech technology, Jiang Hui is salivating for many German companies.

Those world-famous big enterprises, not to mention that people are living a good life, will not sell, and Jiang Hui can't afford to sell if they are willing to sell. But for example, some companies that are not well-known, but have very unique technologies in their respective fields, are very fond of Jiang Hui.

These companies are often not very valuated, because the export business accounts for a relatively high proportion of their business, and the impact of the financial crisis is naturally relatively large.

Relatively speaking, the impact of the acquisition of these companies on the local government in Germany is not so great, and it is very likely that the acquisition will be made.

For example, Würth introduced by Zeng Qingying just now, don't look at the fact that people only produce connection products such as screws and bolts, in fact, these industrial basic parts are precisely the weaker parts of the Celestial Empire.

It's not that the Celestial Empire can't do it, but the quality of the products made by the Celestial Empire is not as good as others, the life span is not as good as others, not to mention the reliability.

Especially the more high-end and some special purpose bolts and nuts.

Don't look at the bolts and nuts are simple, but it is difficult to do them well.

A few years ago, the Celestial Empire was the world's largest fastener producer, but none of the world's top ten fastener manufacturers was a Celestial Empire enterprise, and even the Celestial Empire still had to import a large number of fasteners for use in all walks of life every year.

The fastener industry is known as "industrial rice", but it is not called in vain.

For Guanghui Group, the use of fasteners by Guanghui Automobile alone is not a data that can be ignored, especially when the output of Guanghui Automobile comes up in the future, the use of fasteners is definitely a very large amount.

In addition, Guanghui mobile phone, Guanghui UAV and other enterprises also have this use requirements, it is necessary to acquire a fastener company.

In addition to fasteners, which ordinary people usually do not pay much attention to, such as bearings, seals and other unremarkable parts, are also the objects that Jiang Hui focuses on this time.

The global bearing market size is tens of billions of dollars, of which more than 70% of the market share is concentrated in eight multinational bearing groups. These include SKF in Sweden, INA and FAG under the Schaeffler Group in Germany, NSK, NTN, KOYO, Minebea, Nachi, and TIMKEN in the United States.

None of them are Celestial Empire enterprises.

Tens of millions of cars are produced in the world every year, and the bearings used in them are produced by these companies above.

Gearbox, drive shaft, hub bearings...... The place where bearings are used in the whole car is also in all aspects, as for the machine tool industry, the importance of bearings is not to mention, almost to the extent that it determines the accuracy of machine tools.

Whether it is the fastener or bearing industry, or the seal industry, the leading enterprises in these industries are all enterprises in developed countries in Europe and the United States, and there is no enterprise in the Celestial Empire.

Although the parts of these companies do not seem to be difficult, the Celestial Empire just can't produce products of the same level, and the technical content is definitely not something that a layman can simply say.

If it does not take the opportunity of the global financial crisis, if Korn Ferry Group wants to acquire these companies that have mastered core technologies in the future, it will basically be a dream at night.

"Mr. Jiang, we are so anxious to participate in various acquisition companies, will it have an adverse impact on our subsequent acquisitions?"

Zeng Qingying is also very clear about the group's future development strategy, and because she is very clear about the future development strategy, she also has her own worries.

"If these companies are all domestic enterprises, then your concern is still very reasonable, but in Europe and the United States, it is different. In capitalist society, what people value most is capital, as long as your capital is in place, then other things are sometimes not so important. Of course, we're not stupid enough to stick our heads out and let people slaughter them. ”

For these companies in Europe and the United States, unless you launch a forcible acquisition in the stock market, or if you go to find out about the situation of these companies in advance, the other party will feel that your acquisition is sincere, not a joke, and although there is no benefit to the subsequent negotiations, at least there will not be much harm.

"This year, we plan to acquire so many companies internationally, and I estimate that in the second half of the year, Mr. Jiang, you will basically have to fly all over the world. ”

……

(End of chapter)