At this time, Weibo already has millions of corporate public accounts, large and medium-sized enterprises, as well as many purchasing agents, e-commerce, games, celebrity public accounts, as well as government agencies, public welfare institutions, etc.

After the launch of the new feature for a period of time, the manuscript area quickly became popular, and some magazines and newspapers also settled in, trying to offer rewards on Weibo, and also brought a group of private writers to settle in Weibo.

Just like when I first started to do an official account, the Weibo department thought of the issue of original protection when designing.

Originally, the original protection was only for official accounts, but in order to stimulate the enthusiasm of ordinary users, the original protection function is now also opened for ordinary accounts. The competition for Weibo contributions is fierce, and you can't make a lot of money, and if you want to open a member, I'm afraid that many people will be too lazy to join.

Copywriters can use other software, such as ORD, to write a good article, and then upload it to the Weibo mailbox to apply for originality protection. After applying for the original badge, send it to the submitter's mailbox, and then wait.

In addition to corporate official accounts, newspapers and magazines regularly request manuscripts, and some are self-operated and already well-known public accounts, but their own talents are also limited, and they also try to make manuscripts.

Many people who love literature but don't have the heart to run an official account are crazy to take orders in the manuscript area. Most copywriters work part-time to earn some pocket money, and some try to work as a professional copywriter from home.

As long as one person and one official account can complete the editing work of a magazine on Weibo.

This is a new starting point for the commercialization of literary originality and opens up a new path to the Internet.

"Miaofu, I heard that you have a bonus of 200,000 yuan this month. Qi Congxin is dressed in a delicate and fashionable white-collar suit, which is more mature and elegant than when he first joined the company.

"Luckily, I casually made a small suggestion, but I didn't expect it to be so useful. Shen Miaofu smiled slightly, quite complacent in her heart.

"Sometimes that's how it works, and it works miracles without even thinking about it. Qi Congxin was very envious in his heart, and then said: "Recently, I also tried to ask for a manuscript, and the effect is quite good, although the quality of most of the manuscripts is relatively poor, but there are also some good ideas that can be used for reference." Probably this is the benefit of brainstorming, as well as the protection of originality, so that the interests of the writer are protected to a certain extent. ”

"Can I open a work account and hand over a certain product of the company to me, I will do this part, and I also have some ideas myself, and use my work number to ask for manuscripts. Qi Congxin said.

"Do you want to open a column?" Shen Miaofu saw her thoughts at a glance.

Although Qi Congxin joined the company very early, he did not have a good relationship like Shen Miaofu, so he is still an ordinary editor-in-charge.

There are three editors-in-chief in the editorial department, Shen Miaofu is the manager and editor-in-chief, and each editor-in-chief has three to five editors-in-charge, and each editor-in-chief has a number of grassroots editors. The reason why they are called editors is because they are not just original creators, and a lot of things are found from other media and edited into a script.

Qi Congxin knows his weakness, and the three editors-in-chief are either related, talented, or have rich work experience. It is not an ordinary difficulty for her to be promoted, and if she works in a regular manner, she may not be promoted in ten years.

Especially after Weibo opens the manuscript appointment function, it is estimated that the editorial department will not expand its recruitment for a long time.

Qi Congxin thought about it and felt that he couldn't stay like this, and he had to take the initiative to do something.

She thought about leaving the company, learning from those well-known personal public accounts on Weibo, and making her own appointments to run them. But she was reluctant to leave Jiang Yan Company, because the company was rich in resources, and any leakage could save her years of struggle.

"Yes, I want to start a column. Qi replied affirmatively.

"Okay, tell me what you think. Shen Miaofu was very generous.

It's a good thing to take the initiative to apply for a column, let her do it first, and declare it to her if she does well.

If you don't do it well, you will return the manuscript, and the company will not lose anything anyway.

"What we're doing now is mainly to cooperate with various product promotions, and then online news. The company has always advocated originality, but we don't seem to be original, so I wanted to make an original column. Qi Congxin said.

Jiang Yan Company did not put much effort into the news, and there were no special reporters to interview and dig up the news. When the editorial department does Weibo news, it is to keep an eye on other online media every day, revise and edit their news as soon as possible, and use it.

Of course, Weibo news is not completely without characteristics, Hang Yu set the tone for Weibo news from the beginning, mainly excerpting positive energy news such as science and technology, politics, people's livelihood, and funny.

It is impossible to make Weibo news bigger with this method, but relying on the user base of Weibo, even if it copies other people's news, it has more attention than ordinary online media.

can use the cheapest way to get the greatest attention, Hang Yu has no intention of changing.

Because the company has too many products, Weibo news is not the focus.

"We write product advertorials that are original, as for Weibo news, if the original column you do has nothing to do with the company's products, it will not play any role in promoting the company, but will increase the overhead. Shen Miaofu said euphemistically.

"Isn't there a manuscript appointment function, I can do it alone, and I won't incur unnecessary expenses. Qi Congxin said.

"Are you sure you do it alone?" Shen Miaofu thought, Qi Congxin was also an old employee, seeing that she was so eager to express herself, if she refused the first request, I am afraid that the other party would be very disappointed.

"Yes, at most, let my editorial team help, and it will never burden the company. Qi Congxin said.

Shen Miaofu hesitated for a moment, but finally nodded in agreement.

Anyway, it won't increase the burden, and it won't hurt the company much if you take out a section to fight for Qi Congxin. If Qi Congxin succeeds, maybe he can bring a little more traffic to Weibo news.

After getting her consent, Qi Congxin immediately thanked him excitedly, and then went back to make preparations. She changed her personal public account to a work account and added her position information in Jiangyan's company.

Then Qi Congxin gathered the five editors of his group and held a small meeting to determine the topic of the column. Knowing that he could do an original column, Qi Congxin's group was very surprised, so he discussed it very seriously.

First of all, Qi Congxin called the browsing records of Weibo news to the data department, and found that more than 79% of male users and few female users browsed Weibo news, probably because of the content.

News such as technology politics is not a woman's thing, and they prefer celebrity gossip.

However, according to Hang Yu's requirements, Weibo news can't be messy, so Qi Congxin can only consider it from the perspective of male users and formulate an original column.

"What news do men like to watch?" Qi Congxin found that things were not so simple, she needed to do a research first.