Just when the brother companies Meituan and Tudou were calling for wind and rain on the Internet, YY Live was not willing to be lonely. Chen Hu, the deputy general manager of YY Live, as the first batch of people who followed Jiang Hui to start a business with Jiang Hui to be promoted to the deputy general manager level, naturally did not want the company he was responsible for to be reduced to a supporting role, plus the company's account has a dream band with an investment of 30 million yuan, which is enough for Chen Hu to toss.

As a pioneer in the online live broadcast industry, Jiang Hui also hopes that YY live broadcast will not become the front wave of the Yangtze River pushing the front wave, and the front wave dying on the beach. Instead, I hope that YY live broadcast can always sit firmly in the top spot of the industry until the tuyere of the online live broadcast industry comes.

In fact, there is a certain inevitability to the popularity of online live broadcasting. In terms of form, webcasting has changed the way information is transmitted and the way users socialize. In terms of content, online live broadcast has changed the connection between production and consumption, which means that content producers can reach consumers more quickly without going through intermediate media channels; in terms of monetization, relying on convenient Guanghui payment, users' tipping and purchase behaviors can be completed quickly, which can help live broadcast platforms form a stable cash flow.

Why is YY live broadcast popular, or why does Jiang Hui think that YY live broadcast can become popular in the future? In fact, go to the film and television city to see those extras.

For the vast majority of people, it is too difficult to be famous on camera. Online platforms meet the needs of people who are eager to become famous. The Internet era has created too many Internet celebrities and Internet grassroots, and these groups that originally had topicality and hype are struggling to find a suitable platform to show themselves, and online live streaming just gives them a very good opportunity, naturally, however, they will also bring a large number of loyal fans.

Websites such as Intranet, Tudou.com, Meituan.com, Guanghui Games, Douban, and Diandian Chinese.com directly put the links of YY live broadcast in their respective navigation pages, plus there is a good position for YY live broadcast on Hao123, so the introduction of so much traffic has made the number of anchors and viewers of YY live broadcast increase rapidly.

The first few part-time anchors of YY live broadcast have signed contracts with the website, and will be resident in YY live broadcast in the future, and the company will also help promote them, which not only plays a leading and exemplary role, but also generates income for the company.

YY Live's live content has now become diversified.

Users on the school intranet come to YY live mainly to broadcast their daily life, singing, dancing and some school activities, etc., which is relatively small and fresh.

Tudou users come to YY live broadcast mainly because of some grassroots understanding, and they often broadcast some skills such as acrobatics and magic that they usually do not have the opportunity to show in front of the public.

After Meituan's users came to YY live broadcast, most of them live-streamed food production, food tasting and other related content.

The users of Guanghui Games may be the largest number of all users in the group, many of these people play both web games of Guanghui Games, as well as some other online games, as long as they simply broadcast the scene of playing the game, some people watch.

After Douban users came to YY live broadcast, they mainly used some film and television drama reviews, good book recommendations and other literary and artistic content, and the audience was relatively niche, but their academic qualifications were generally relatively high.

There are relatively few users of Diandian Chinese Network to be anchors, and most of them have become viewers of YY live broadcast, but there are a group of users on Diandian Chinese Network who have developed the habit of spending money to watch VIP chapters, so after coming to YY live broadcast, they are also more generous to send anchor flowers, etc., which is one of the gold owners of YY live broadcast.

In order to allow more anchors to settle in YY live broadcast, Chen Hu plans to come up with five million to reward outstanding anchors. The way to reward is to see which streamer has the most click-through rates, watch time, gifts received, etc. in the coming month.

The way to make money for YY anchors is relatively simple, first of all, basic income, a certain basic salary, similar to the full attendance award of Diandian Chinese Network, and then it is to see the effect of sending flowers to netizens. YY anchors rely on these virtual gifts to achieve their "sales revenue", and if they perform well, they will generally have more than 10,000 incomes.

Good anchors YY will sign contracts with them directly, but in order to manage and recruit anchors, there are often many anchor guilds under the live broadcast platform, and they sign agreements with anchors. According to the agreement, 50% of the daily income of each live broadcast room needs to be handed over to the live broadcast platform, and the remaining 50% will be divided between the company and the anchor. In addition to this, the company will also give some rewards to streamers who perform well.

Under Jiang Hui's prompting, Chen Hu set up dozens or hundreds of virtual gifts for YY live broadcast, from the simplest "rose" to "chocolate", "champagne", as well as "BMW", "Mercedes-Benz", "yacht", etc., in case of special holidays, the company will also launch corresponding limited edition gifts. Except for a very few "gifts" that are free, the vast majority of them require fans to spend money to recharge virtual coins to buy. For example, 1 yuan can be exchanged for 100 YY coins, 20 "roses" can be given, a "Rolls-Royce" costs 100 yuan, if you want to give a highest-level gift "Gulfstream G550 aircraft", you have to spend 200 yuan, and even the "stool" sent by the complaining anchor costs 40 yuan to buy.

YY live broadcast's subsidies to anchors in the early stage, giving YY coins to consumers and other behaviors, in fact, are all to attract more anchors and viewers to YY live broadcast, and with popularity, there is naturally everything.

People who have not been exposed to live broadcasts may feel incredible to many fans who spend money for female anchors, why spend money to pursue some unknown grassroots anchors when they don't watch so many free celebrity singing and dancing videos?

Jiang Hui said that in fact, it is the consumer's self that is at fault. To paraphrase the words of a local tyrant: "In the online world, as long as you spend money, you are the king, which is the feeling that watching celebrity videos will not have at all." The female anchor will interact with you all the time, calling you by name in front of tens of thousands of people, saying thank you and things like that, and you can't experience that kind of satisfaction. It gave me a sense of power, a strong sense of superiority, and made me feel stronger than all the men in the room, especially dignified, as if I controlled the whole world. ”

In any case, YY live broadcast is a new way of entertainment for everyone. Everyone's situation is different, and everyone's entertainment is different. Some people think that playing games is not as fun as jumping rubber bands, and if you like sports and fitness, you will not find it fun to watch live broadcasts and brush gifts. Jiang Hui said that no matter what kind of entertainment, happiness is the most important.

(End of chapter)