Chapter 340: Propaganda Tactics
Liu Luyuan is also cheeky enough, so he asked for a favor.
Hang Yu told Du Zhenhua the new results, Du Zhenhua didn't care, he still had to contact the core technical personnel of the team, lest they be left by Liu Luyuan. Hang Yu said that he didn't care about those core personnel, and he definitely hoped that they could come over completely.
Being able to win the agency team with proper means, Hang Yu felt a lot easier.
Fortunately, Liu Luyuan is also decent, and he did not keep those veterans in private, or maybe he failed to retain them. Du Zhenhua successfully got the agency team back, and then began to apply for a business license.
The new game company specializes in acting as an agent, and the name is "Cross-server", which was personally chosen by the team leader "Zhou Guangyue".
Zhou Guangyue was originally a senior management and technical person in Tianqing's operation team, and since he was assigned to the agency team, he also had the expectation of becoming bigger, and it would be even better to be able to create a company independently.
Hang Yu let him take a stake in technology and get 5% of the shares of the cross-service agency company, and Hang Yu invested 100 million yuan to account for 80% of the shares. Liu Luyuan did not ask Hang Yu for the money to buy the server, but exchanged the cluster server that had been set up for 15% of the shares.
Because Hang Yu used 200 million yuan to buy shares before, getting rid of tens of millions can also solve NetDragon's current R&D funding difficulties. Liu Luyuan was really curious, where did Hang Yu get the confidence to do a good job as an agent, so he simply took the server into the shares.
However, of course, Hang Yu would not let him buy shares so easily, Liu Luyuan promised Hang Yu to let him borrow NetDragon's background to negotiate with the South Korean side. After all, Jiang Yan is not a game company, and if there is no NetDragon background, the Korean side will definitely look down on them a lot.
Zhou Guangyue's first task was to win DNF and CF, and he was much more active than Liu Luyuan.
Although Zhou Guangyue was also skeptical of Hang Yu's suggestion, he felt that 100 million funds should be more than enough to win DNF and CF. If these two games fail, then he will just ask Hang Yu for advice and go to represent what he thinks is a good game.
After Liu Luyuan's temptation last time, the South Korean side has focused a considerable part of its attention on NetDragon, and also specially examined their game operation capabilities. It just so happens that NetDragon's successful operation of the Demon Domain has given the Korean side a lot of confidence, so NetDragon has become a very profitable competitor.
The South Korean side revealed NetDragon's conditions to other companies, such as Shanda NetEase, because there are many agency targets, they don't particularly care about the Korean side's prompts, and still maintain the previous conditions.
There is only one Tencent with agency conditions similar to NetDragon, which is also a new agency company, and can't help but put forward higher conditions. Lao Ma didn't know about Hang Yu's cooperation with NetDragon at this time, and he originally valued DNF, so he was willing to pay 10 million agency fees in advance.
The Korean side did not have discipline, and told Zhou Guangyue the news, hoping that he would raise the price again.
"Ten million, the old horse is quite generous, so I'm not afraid that this ten million will be thrown away in vain. After Hang Yu got the news, he expressed doubts about Lao Ma's determination, knowing that Lao Ma is not like him can see the future.
"According to our previous plan, shouldn't we cool down temporarily and press the conditions here? Zhou Guangyue said.
"The pressure must be pressed, but not too directly, you can tell the South Korean side that we need to think about it and delay time. In addition, we can find a way to undermine Ma Huateng's confidence in DNF and make him doubt the investment. Hang Yu said.
"It's better to create a little wind direction on the Internet, 3D action online games have been very popular recently, so we hype in this direction, so that everyone thinks that 3D action online games are the future weather vane. Hang Yu said again.
"Just exaggerate the topic and write about the end of the 2D era, the beginning of the 3D era, and so on. Try to reduce 2D, especially old arcade 2D games like DNF, to scum, I think Ma Huateng will definitely have doubts. Zhou Guangyue said.
"That's it, you immediately contact some game media, write a few good advertorials, and be sure to explain the weaknesses of 2D and the advantages of 3D. Remember to find more 3D player interviews and be realistic. Hang Yu said.
"Okay, I'll go. "Zhou Guangyue has an advantage, that is, even if he has doubts about Hang Yu's judgment in his heart, as long as he does it, he will obey Hang Yu's orders without hesitation.
This is also what Hang Yu admires most about Zhou Guangyue, plus Zhou Guangyue has made very good achievements in game operation and technology research and development, Hang Yu feels that this 5% of the shares should not be spent in vain.
Zhou Guangyue contacted the Korean side and told them to think about it, and the Korean side naturally agreed to wait, hoping that the cross-server agency company could come up with better conditions. On the other hand, Zhou Guangyue has already begun to find the media to write advertorials, focusing on promoting that 3D action online games are the future trend, and 2D is outdated.
For example, Perfect World and World of Warcraft, which were on fire at the time, were good promotional materials.
Because the media Zhou Guangyue chose were all more credible in the game industry, they were quickly seen by many people in the game industry. Of course, this also includes Tencent's game marketing department, a department that specializes in the game market.
After the marketing department saw this article, it told the management above as soon as possible, and finally passed it to the ears of the old horse. Lao Ma naturally read it again, just like Hang Yu guessed, after reading this analysis article, Lao Ma's heart was quickly shaken.
Perhaps it cannot be said that it is shaken, but it should be doubtful to be precise.
"Is the 2D era really coming to an end?" Ma Huateng looked at the article and thought for a while, shook his head and said: "This article is a bit alarmist, although the development of 3D is getting better and better, but 2D is also in full swing. ”
Of course, Lao Ma is not so easily affected by an article, but considering that DNF is older than the 5D game mode of Legend, Lao Ma is still a little entangled.
He can be sure that there is still a big market for games in the Legends mode, but not in arcade mode. It's the same 2D, the specific situation is different, and Lao Ma doesn't dare to jump to conclusions easily.
Just as he hesitated, other Tencent executives also saw the article and expressed doubts about the proxy DNF. First of all, I am not sure if DNF can adapt to the national conditions, on the other hand, the agency requirements are really high, and the game public beta will have to pay 10 million agency fees, which is too risky.
Ma's strategy is to represent a well-known game first, and establish Tencent's position in the hearts of online gamers through this game. It doesn't matter whether the first game of the agent makes money or not, but it must be a well-known game, and it must be a vigorous agent.
Because only by successfully representing a well-known large-scale game can there be capital to represent a better and heavier foreign large-scale game. The first one may not make money, but the later ones will definitely make money.
When choosing an agent, many large foreign games attach great importance to whether they have experience as an agent for large products. A very important reason why Nine Cities can represent Warcraft is that Nine Cities has successfully represented a large-scale game miracle.
This is also the reason why Hang Yu is doing everything possible to catch up with an online game company that has been "successful".