Chapter 51: Rich
The meeting with Zhang Mulin this time is still very good, with a familiar face and some faint friendship.
In the future, these will definitely be able to be used in work, for example, for the same activities, if several businesses compete, if the goods are in similar condition, Zhang Mulin will of course give priority to what Wu Bin's family is doing.
This little bit of advantage can finally widen the gap with competitors.
So after meeting the new Xiaoer, Zhang Rui has a bunch of things to deal with, as for Wu Bin, he has to go to discuss cooperation with a brand during this time, Paradise Umbrella.
After all, he also knew so many factories, and in the end, looking for a relationship, Wu Bin still contacted a person with some weight in the Heavenly Umbrella Company.
Talk about cooperation, talk about agents, but the current volume of Tmall supermarket is too small, and the umbrella is completely sold by the sky.
Wu Bin is also difficult to predict how many sales he can have in a year, and in the end he can only guarantee that he will be the first in the entire category. The manufacturers of Paradise Umbrella also don't pay attention to the online part, they pay more attention to the brand, pay attention to market share and so on.
So in the end, Wu Bin's promise was fulfilled and Wu Bin was given the authority of a first-class dealer. So that Wu Bin can sell online.
So after Wu Bin got the authorization, he began to go through the procedure.
After that, it's a matter of getting them ready with the information they need. Wu Bin will want to make a paradise umbrella, this umbrella brand, since the climate is coming, the spring rain is continuous, not necessarily in the north, but the south is definitely like this, there is more rain, and more rain, it also means that the demand for umbrellas will not be less, and the important point is that the profit of the umbrella is particularly high. For example, some of the umbrellas of his first-class dealer take the price, which is often about four percent off, and the profit is not too high.
Wu Bin actually thought about making an umbrella and making an OEM at first, but then gave up. The category of umbrellas is relatively pitiful, it is very difficult to do, if you really want to do it, Wu Bin himself has no confidence, if Wu Bin finally does it, and someone else makes the heavenly umbrella in, then Wu Bin will cry to death. Paradise Umbrella was originally the first brand of umbrellas, and it came with its own traffic.
So in the end, Wu Bin comprehensively considered the pros and cons, and it was good to concentrate on making money in this category, and the profits of the Heavenly Umbrella were indeed high.
The procedures of Paradise Umbrella went very fast, and Zhang Mulin was also very cooperative, and finally got the brand authorization to the final product on the shelves, and it was only less than half a month before and after.
Wu Bin asked the company that can sell food a few years ago, in fact, he wants to be a food brand and act as an agent for some food to make a cat super, after all, among all the categories of Tmall supermarket now, the food category is definitely a big category of cat super. For example, now Wu Bin has directly become a TOP1 merchant with a settlement amount of more than one million a month in the home furnishing category, while on the food side, the TOP1 merchant is Baicaowei, which can reach nearly 10 million a month.
Therefore, Wu Bin is now a small business. And this is still for Tmall Supermarket, just a small business, what about Tmall, what about Jingdong, not to mention.
Many offline food brands have no feeling about doing online, after all, offline is doing well, why do you do online, and the amount is not known to have a majority, everything is unknown, recruiters, it is not suitable for a casual person, and even has to be equipped with an e-commerce team. E-commerce professionals, is it easy to find? It's not easy to find, so it's slightly better to set up factories in these places, or have office locations, but there are really not many, and the cost is too high. So in other places, even if you want to do it, it's not easy for people to recruit. Even if a team does come up in the end. Many of the people who do e-commerce are young people, and even many of them are engaged in e-commerce, and they have not experienced those things offline at all, so they will only do it from the idea of online operation.
There are many contradictions between online and offline thinking, so that the work will be unpleasant at that time.
Therefore, in 2013, few of the food brands that were made online were made by the brand owners themselves, and most of them were directly outsourced or let distributors do it.
As for Wu Bin, it is a direct dealer model, acting as an agent brand, being a dealer, in this case, those big brands are relatively easy to get authorization.
This time, Huang Jie's usefulness is even more obvious, Huang Jie has been in contact with various brands before, this time after Wu Bin found some food brands, it is to ask Huang Jie to contact them, among which the key brands are Weilong and Jinzai, let's talk about these two first, first, the brand is good, and secondly, Wu Bin does not have such a big appetite, because of the lack of people, if you talk more, it is easy to digest.
In fact, Wu Bin also wants to talk about the three squirrels, although the three squirrels have only started to do it for 12 years. But their family is in the follow-up snack industry, so it's a fierce one. Moreover, the founder Zhang Liaoyuan himself is a marketing background, and there is a marketing team under his hands, and the speed of brand development can be said to be in super speed, from the best product to the first in the category, it only took 65 days. You must know that his first place, but on the Tmall platform, it is much bigger than Wu Bin's Tmall supermarket platform, and it is not an order of magnitude at all.
As for three years later, Three Squirrels will be the top 1 snack brand in the entire online.
However, Zhang Liaoyuan's words, there is also a small insider in the industry, around 12 years ago, he was still doing a good job as a professional manager, because his results were also good, so he asked the boss to raise his salary, and he rose by more than 100,000 yuan a year on the original basis. It's just that the boss didn't agree and didn't give a salary increase, and then in a fit of anger, Zhang Liaoyuan left with his team and founded Three Squirrels. Later, the valuation of the three squirrels was much higher than the market value of the company where Zhang Liaoyuan worked, what is this called? Everything is a coincidence, everything is forced...
Wu Bin still really wants to get in touch with Zhang Liaoyuan, and it would be better if he could cooperate, but even if the three squirrels have only been in business for a year, his current valuation has exceeded 100 million, compared to Wu Bin, Wu Bin is completely equivalent to a small fight. Retreat to the next best thing, if you want to act as an agent for the three squirrel brands, they themselves have an online brand, and all the e-commerce channels are not planned to be separated, so they have to get it themselves, so in the end, Wu Bin can only give up.
Now Wu Bin doesn't have much money, and Wu Bin's words are thinking of separating Aifeier Trading Co., Ltd. separately. The daily necessities are used by Phil Commerce. One more backstage, one more way out.
However, this plan needs money, because these food brands are all big cows and small cow brands, and if Wu Bin does it, it is meaningless, it is difficult to push, and the amount is still small.
Seeing that the brand has been negotiated and the documents of the new company are almost the same, Wu Bin is still thinking about how to raise a sum of money. After the dealer model is negotiated, Wu Bin's next step is to settle in the brand, and at the same time, he has to stock up, leaving little time for Wu Bin.
It's just that when Wu Bin was looking at it, he suddenly remembered his other money.
"Hahahaha.... Dude is rich. “
......
(Chapter 2 is okay, do you still want Chapter 3?) Tickets are waving, making me move, no typo, excited...) )