The New Year's Day holiday has just ended, and the topic of smartphones on the Internet has not completely cooled down, and another famous business giant in Shenzhen, Warwick, also held a special meeting.

Founded in 1987, after 20 years of development, Huawei is already a Fortune 500 company, Warwick's order sales in 2007 were 16 billion US dollars, slightly higher than the 15 billion US dollars of Guanghui mobile phones, this figure increased by 45% over 2006.

Warwick's growth momentum mainly comes from the international market, with 72% of the $16 billion in sales coming from the international market, about $11.5 billion, which is very similar to the Korn Radix mobile phone.

However, Warwick's main international markets include Africa, Asia-Pacific, Eastern and Western Europe, the Middle East and Latin America, and the influence of Western developed countries is still relatively small.

At this time, Huawei still belongs to the status of the third in the communication industry, far from the limelight ten years later, but it is still the leading company in the famous enterprises of the Celestial Empire, and there are many merits.

If it weren't for Warwick's meeting today, perhaps Jiang Hui would have formed a strategic partnership with Warwick in the future.

Today's meeting was organized by the vice president of Warwick, and the president and the relevant leaders of the mobile phone project were also present.

That's right, today is a milestone for Warwick to enter the mobile phone industry!

This meeting will re-determine whether Warwick's mobile phone business is still necessary?

If it is retained, then a series of major issues such as the organizational framework, R&D direction, production time, and market positioning of the mobile phone business unit will be reconsidered.

For the convening of this meeting, more than a month ago, Huawei mobile phone business department began a variety of market research to provide reference for the company's decision-making.

In fact, Huawei set up a mobile phone business department in July 2003, but Huawei mobile phones are basically sold to operators in the form of customization, not directly to consumers, and rarely advertised, so they are rarely known.

By 2007, Warwick's mobile phone business did not improve, and the company was considering whether to sell it.

However, when OPOO and IO from the next door Guancheng successively launched their smartphones on the market a few months ago, and achieved decent results, Huawei began to reflect on its mobile phone strategy.

Did you go in the wrong direction before?

The turnover of Guanghui mobile phones in the same city is close to itself in just two years, is there nothing worth referring to?

Gphone is in short supply, is Huawei also developing a similar product to try the market reaction?

A variety of issues began to be discussed within the Warwick mobile phone business department.

"Just now, Mr. Yu has introduced the situation of the mobile phone business department to you, and also analyzed the current market environment of smart phones, I am personally inclined to try the water again, develop a smart phone based on the Android system, if it still fails, then the mobile phone business department does not need to exist in Warwick. Next, let's discuss how to rebuild our Warwick mobile phone."

After listening to various presentations, Boss Ren, who attended the meeting in person, began to express his opinions.

"In the current highly competitive mobile phone market, brand is an important factor influencing consumers' choice of products. Strengthening brand building and improving consumers' recognition and loyalty to the brand can cultivate a group of loyal customers and lay a good foundation for the sustainable and good development of the enterprise.

As the world's leading provider of information and communication solutions, our products and solutions have been applied in more than 140 countries, serving 1/3 of the world's population, and have established a good brand advantage.

At present, we have initially established a terminal brand, and the global influence and market position of the terminal are being significantly improved. We can consider highlighting our technical characteristics when publicizing, so that everyone can believe in the quality of Huawei mobile phones", the person in charge of market research in the mobile phone business department first expressed his opinion.

"We can use good public relations to build momentum for the sale of mobile phone products. Over the years, we have established a good relationship with the media from all walks of life, and before participating in CES and other press conferences, there will be media for the first round of exposure of our products to increase the attention and popularity of the products.

In addition, we can provide the product to the evaluation agency, due to our company's leading technical level, the evaluation results will definitely be better than other products, at this time there will be media publicity, increase our positive image report", the person in charge of the publicity field also began to express their own opinions.

"Domestic brands should develop high-end mobile phones to improve profit margins and avoid the fierce competition in the low-end mobile phone market. In the high-end market, the brand reputation of domestic manufacturers is low and cannot compete with international manufacturers. And high-end products are not just a simple configuration competition, domestic manufacturers in the mobile phone configuration is not a big problem, to take the high-end path, to improve the software experience and differentiation strategy is the key, in this regard, I think Guanghui mobile phone is doing very well, we can learn from them."

"I think the construction of sales channels is also very important, and domestic manufacturers can only further release the potential of the mobile phone market by continuing to strengthen channel reform. Although foreign brands are also establishing sales channels similar to domestic brands, the localization advantages of domestic brands have not been lost.

While consolidating the original channels, such as increasing cooperation with mobile operators and hypermarkets, more attention is paid to new channel forms that have gradually become the main force in the market, especially the development of e-commerce. ”

"Now some domestic mobile phones are basically piecing together parts. The manufacturer's approach is to purchase the solution from the solution company, and then find the supply chain to provide the motherboard, screen and battery, etc., and finally combine it into a mobile phone, which is not substantially different from Huaqiangbei's OEM products.

In order not to repeat the mistakes of the past, from the perspective of long-term development, the next step in our mobile phone production should be to increase investment in product research and development. The technology research and development and innovation ability as the most powerful strategic weapon of our Huawei mobile phone. ”

……

The participants expressed their opinions.

To be able to achieve the top level of Huawei Company, where wolf culture prevails, there are a few brushes, and their respective views are actually very reasonable.

Speaking of which, Warwick's position in the electronic market is similar to that of later generations of penguins in the Internet market: as long as a product is made by others, when Warwick and Penguin also decide to do it, they will often do better than others.

After it is clear that the future development direction of Huawei mobile phone is smart phones, it is impossible for Huawei mobile phone business department to be disbanded.

Standing on the tuyere, a pig can fly.

2008 is the first year of smart phones, smart phones are the biggest outlet in this year, as long as enterprises enter this field, life will not be difficult in one or two years, and it is difficult to fail.

As for a few years later, the competition will be fierce, and the big fish will eat the small fish, and the situation will not be easy to say.

(End of chapter)