Chapter 130: A Wave Before the Year
Wu Bin's words, of course, Jin Fei'er knew what they meant.
Nodding his head, it can be regarded as an agreement. However, the meaning of Jin Fei'er and Wu Bin's words is different in the ears of Sun Wenle and Jin Yufen.
After all, the company is developing so fast, and now it has developed to the point of inviting celebrity endorsements, at least in so many groups of Tmall supermarket, I have not seen that brand, and I have done such a similar thing.
In other words, there is the financial resources to do this.
The company is developing so well and fast, but the growth of snack food is actually much slower in general.
The sales volume of the two brands, Jinzai and Weilong, has already reached a certain bottleneck, and the brand's inventory occasionally has problems, resulting in out-of-stock, so the overall sales tend to be stable.
As for Xiao Spicy Mouth, Golden Pigeon, and Yo You, they all have increased sales, but they are far from being as good as any of Weilong and Jinzai.
The number of products in Xiaolazui is a lot, but the overall customer order is high, coupled with Sun Wenle's operation, so the whole sales are very unstable, and now the monthly sales are between 200,000 and 300,000.
Golden pigeon and Yo Yo these two brands, Yo Yo has developed well, much better than Xiao Spicy Mouth, but the problem of the brand factory, stocking and delivery are very unstable, and there is no need to think about it anymore, almost scrapped at present.
Then there is the golden pigeon, although the sales of single products are good, and it is currently more than 10,000, but there are only a few single products, and they are homogeneous, all melon seeds, want to improve again?
This is a snack food, but the company's daily necessities are different.
Tomorrow's daily necessities are just a small category of Tmall supermarket, which is far less than snack food, but the current sales of daily necessities exceed that of food.
And it has been in a steady improvement, and then there are flagship stores that have experienced a stable period of Double 11 and December, and the current sales and profits are called a horror.
If Wu Bin hadn't seen the profit of the flagship store so good, he wouldn't have thought of asking a celebrity to endorse it so early.
Wu Bin is still quite dissatisfied with Sun Wenle, the company is currently in a period of development, and you don't need to be very motivated, but at least don't drag the company's backstage.
When others are working hard, he is talking to people everywhere in the group, and he is saying that he has a good relationship with other businesses, and he needs you to have a good relationship.
That is to say, Wu Bin and Jin Fei'er have better tempers, and they didn't say anything serious, but they have already said a few operational things on the side.
It's hard to do things, and it's hard to do operational work.
In the area of snack food, Jin Yufen's current operation is much better than Sun Wenle's, at least Jin Yufen is operating with her head every day.
Jin Fei'er also understands that this matter will be dealt with after the New Year, after all, the New Year is coming soon, even if she is unhappy at work, but after all, it is also an ordinary friend, and after all, she glanced at Sun Wenle, who was not conscious at all, Jin Feier shook her head.
"How are Di Lieba's pictures doing?" Wu Bin asked Zhao Lingling, Di Ali Gerba's pictures have been taken for a while.
But after all, it is the first celebrity endorsement, and Wu Bin also hopes to make a good effect. Zhao Lingling is also very serious, and the progress is much slower than usual, hoping to do slow work and meticulous work.
"Well, it's almost there, and it will be finalized in two days at the latest. Zhao Lingling said that her workload is also very large, not only the picture of Di Lieba, but also the logo design of the app, as well as the optimization design of the internal layout of the app.
These Zhao Lingling will look at them with his own professional eyes.
As for Wu Bin, he mainly gave opinions, and Zhou Yang and Zhang Ya fulfilled the requirements of the two of them.
Everyone in the company is very busy.
"Okay. Wu Bin nodded and turned to Li Jianyong. "Contact those Weibo channels, and when the pictures are ready, I need to build momentum. During this time, you want to think about a few more copywriters and contact a few more big Vs. ”
"Well, there are 32 people on Weibo who have been negotiated, and 17 people are still talking, so don't worry. If it weren't for Wu Bin's more and more requirements for Weibo big V now, and the threshold is getting higher and higher, Li Jianyong can negotiate with more people.
Wu Bin nodded. "You are the key, whether our pajamas can fight the first battle is up to you. ”
Pajamas have been made a long time ago, after all, so many goods have been ordered, but because it is the normal operation of normal channels, although the current sales increase is very fast, Wu Bin needs not a normal increase, but an abnormal explosion that is needed.
So there must be some extraordinary approaches, such as doing gimmicks and so on.
Wu Bin remembers that before he was reborn, he saw the news about a team in today's headlines, saying that this team made tens of millions of dollars a year by giving free pajamas and paying postage.
Although Wu Bin is not clear about the specific operation steps, after all, he has been doing e-commerce for so long, and he will understand what is going on after a rough reverse push.
They have their way of operating, and Wu Bin has his own way.
At present, Weibo is the most popular time, and the resources in this area are very good, so why not use it.
So once Zhao Lingling's picture comes out, Li Jianyong will give the relevant copywriting directly to these big Vs and let them do a good job in publicity.
On the first day, this event was directly made into a hot event.
It is also to strive for a big wave directly before the New Year.
"Lao Yang, how are the cartons doing in the carton factory?" The operation of this part is almost done, and this last thing remains.
Yang Xuecheng nodded. "In the first wave, 100,000 cartons will be shipped today, and the remaining 200,000 cartons will have to wait a few more days. ”
"I haven't said it for a few days. ”
"I'll push him again and ask him to give me a specific time. Yang Xuecheng nodded and said.
"Well, urge, I remember the time that the contract said, if they can't do it, let's contact other carton factories that can do it. ”
After Wu Bin finished speaking, Yang Xuecheng nodded, then took out his mobile phone and dialed a call and went out. On this batch of cartons, Wu Bin got the QR code of the Tmall store, as well as the QR code of the company's WeChat public account.
In this batch of goods, Wu Bin not only wants to make a wave of money, but also wants to give another wave of traffic to the company's WeChat and Tmall stores.
At the same time, this batch of goods can be used for free pajamas if it is posted. Of course, Wu Bin had to show them how much these pajamas would cost if they were bought normally.
There is an actual sales channel price there, can they still believe it and not buy it?
"Brother Jie, where are our goods?" Wu Bin asked Huang Jie, all preparations must have a foundation, that is, goods.
Only when it is in stock, then so much preparation investment can make an effect.
"No problem, I arrived at the warehouse yesterday, and the warehouse is currently busy packing. ”
......