Chapter 99 is fought over and over again
"The Hangover" and "The Passion of the Christ" compete for the fifth and fourth weeks, which is their own strange tricks, "The Hangover" continues to advertise in the field of traditional media, while "The Passion of the Christ" is introduced on the Internet, the open Internet is not controllable, and its rating on IMDB has also begun to counterattack, from the initial ultra-low five points to 7.8 points.
In the words of J Pusen, the power of fans is unstoppable, they can't go on TV to promote, just promote in newspapers and magazines, and J Pusen and New Market, who have tasted the sweetness, print millions of posters for posting and publicity.
It can be said that after the Oscars, the most fierce competition and the biggest limelight are "The Hangover" and "The Passion of the Christ".
Mark rejected the suggestion of criticizing and attacking the other party, he had criticized the other party before, but after the movie was released, he didn't say a word, and the competition was above board.
Well done now, the premiere of "The Passion of the Christ" is less than 20 million, without this kind of sensational effect of dominating the world, I am afraid it will be difficult to reach more than 370 million North Rice results, here, he also has a more powerful than the original, specifically for him "The Hangover", whether J Pusen admits it or not, "The Hangover" is a powerful opponent, has been suppressing "The Passion of the Christ", Bi Jing, I want to go to the cinema to laugh, and I have more leisure time than I want to understand life.
However, both are excellent movies, with excellent quality and explosive beer, which is also reflected in the box office. It's been four or five weeks since it was released, and it still firmly controls the box office champion and runner-up, which frustrates the hopes of those who have successfully gilded the Oscars and are ready to re-operate the release to make a big profit.
Like Miramax's "Cold Mountain", which is Miramax's largest investment film so far, reaching 80 million US dollars, adapted and directed by Anthony Minghella based on the novel of the same name written by Charles Frazier, "Cold Mountain" is Miramax's masterpiece for the 2004 Oscar Best Picture, the whole story is like a Civil War version of "Odyssey", and it also describes the long and difficult journey home of the protagonist who has been baptized by war.
It's just that he has six nominations, only one Best Supporting Actress, and the premiere score is only more than 20 million, far less than the Weinstein brothers expected, their pair of fat brothers, Hollywood gold medal producers, is recognized as one of the most good at playing movies, their traditional routine is to win awards and make box office without awards, but this time the ambitious work was tragically Waterloo, Harvey said sourly in an interview with reporters: "I don't understand that movies like "The Hangover" and "The Passion of the Christ" will have such a high box office and reputation? Maybe it's because the audience's taste has become lower. ”
Mark forwarded a video of Harvey's fat remarks to Kevin.
Kevin handed it to Barry, who sneered, "He thought he was a big guy and a top player, and he actually took the initiative to provoke Warner?"
Television and newspapers suddenly threw out a large number of various black materials about the Weinstein brothers, sexual harassment of female subordinates and actors, smearing opponents, public relations shady scenes, etc., and the continuous reports of the television station made Weinstein feel unbearable.
Harvey Weinstein, the founder of Miramax, Harvey is a very influential figure in the world film industry today, in the past 23 years, he led the Miramax company to produce and distribute a large number of classic films, but also won him the reputation of "the savior of modern films" and "the biggest promoter of independent films".
Harvey Weinstein has a long reputation as the "Oscar gold medalist", more than ten years ago, Harvey had a way to send his favorite films to the Oscars, and in Harvey's marketing ideas, "white Oscars" is an important point.
As we all know, the Oscars are voted for by more than 6,000 judges from the Academy of Motion Picture Arts and Sciences, and the most significant feature of these judges is that the "white old man" is white, male, middle-aged and elderly. According to a Los Angeles Times survey, the judges were 94 percent white and 77 percent male, with an average age of 62.
So winning the Oscar is a marketing campaign to win the favor of the white old man, and Harvey knows this very well, because he is also a white old man himself.
In 98, the Oscars were called "the biggest injustice in Oscar history", and "Shakespeare in Love" overturned its strongest rival "Saving Private Ryan" to win the best picture, which was inseparable from Harvey's five million public relations fees for "Shakespeare in Love" (at that time, the Oscar public relations fee for independent films was about 250,000, and 2 million for a film in large studios). At that time, Harvey hired a water army to splash dirty water, buy columnist reports, invite judges to various drinking parties and private screenings attended by celebrities, and in the end, the Oscar got his wish.
In addition, Harvey's "slippery" tricks are very many, such as releasing "City of God" three times, saving the film for the Oscar selection period in terms of release time, bombarding the judges with phone calls, urging the judges to watch the film, listening to the judges' feelings, and deepening the judges' impression of the film, or using the political context to elevate themselves or discredit the other party.
Now that the TV station has listed Harvey's methods one by one, which is tantamount to stripping him of his golden body and exposing him to the public with his bare ass, the cunning fat brothers immediately succumbed to Warner's powerful propaganda offensive, immediately called Barry to relent, and asked their boss Disney Michael for help.
Mike scolded angrily: "You stupid guy, how brainless do you have to be to provoke Warner, do you want the two groups to go to war? This matter started because of you, it should be ended by you, I believe in your ability, you will do it." ”
Harvey had no choice but to call Barry to apologize, saying, "I drank too much and couldn't hold my mouth back, and I apologize for my stupid and reckless behavior." ”
"Some people get carried away and don't remember their last name. ”
Harvey apologized repeatedly.
"I need a public, honest apology, and drinking too much doesn't make it a reason," Barry said. ”
Subjected to the other party's obscenity, Harvey had to hold a press conference with shame and humiliation, and admitted that he was jealous of the results of "The Hangover".
Warner has only reported for two days, and he is on the cusp of the storm, almost becoming a street rat, judging from the information reported by the other party, there should be more fierce material in his hands, if he throws them out one by one, he doesn't have to mix in this line.
And his younger brother Bob complained to him: "Your ass is not clean, you dare to mess with Warner, you almost killed everyone." ”
Mark looked at Harvey, who was flushed on TV, reading a "sincere" apology, and said to Meghan: "This feud is settled, I told Kevin just to shut him up!"
Meghan said: "Who in Hollywood doesn't know that this guy is lustful and shameless, hooking up with many female stars, and now he is provoking us, if he doesn't give him a little power, he thinks he is invincible in the world, as for revenge, it should be them who are afraid." ”
Whether it is MM or New Market, in order to promote the movie, they are trying their best to get more people to go to the cinema.
As of Saturday, March 15, "The Hangover" became the highest-grossing R-rated comedy in film history with $240,000 local time, replacing the previous 19-year record holder "Beverly Hills Super Detective" ($234.8 million at the box office), and the film still attracts a large audience five weeks after its release.
Announcing the news, Warner Bros. President of Domestic Distribution Fairman said: "None of us expected the film to set this record, and the word-of-mouth acclaim has not waned. ”
Director Mark said in an interview with reporters: "The audience has as much fun watching the film as we did when we were filming, I couldn't be happier to see this, the response to the film is overwhelming, and I want to thank all the crew members in front of and behind the scenes, my friends and Warner Bros." ”
The reporter asked: "How do you feel at this moment when you broke the record of 19 years?"
Mark said: "Very excited, excited, I knew 'The Hangover' would do well at the box office, but I didn't expect it to be this high?"
The reporter asked: "Are you confident that "The Hangover" North Mi will break through the $300 million mark?"
Mark said: "We filmmakers do our best and are full of confidence in making every film, but whether a movie is a big hit or not is affected by too many irregular factors, and the key is whether the audience sells it. "Now he's a little more modest, with the momentum of "The Hangover" now, he just says he's confident, and no one says he's arrogant.
And now the super hit of "The Hangover" has also cleared the way for him to take over Gotham Town, and now Warner's board of directors unanimously believes that there is no one more suitable to take over Gotham Town than Mark, as for the lack of qualifications and education, this is not a problem, he has more convincing data to speak, Kevin said frankly at the high-level meeting: "There are countless studios waving checks, just waiting for Mark to nod, there is no doubt that Mark is the most popular director in Hollywood!"
And Warners also agreed that "Batman" was suspended because of a huge loss, and the person who restarted him must have no record of hitting the streets, and good luck is in charge, which is no more suitable choice than Mark.
So when the reporter asked about Mark's next steps.
Mark didn't hide it, saying: "I have reached an agreement with Warner, I will take over Gotham Town and reboot "Batman". ”
"Batman" is a gold medal IP with countless fans, and Mark's interview caused a huge sensation as soon as it came out, and those "Batman" fans really need a strong person to restart this series.