093: Parsing Volkswagen

You must know that Volkswagen has been a leader in the automobile sales market in just over 30 years since it entered Huaxia.

From the old Sang and Jetta, which have been popular for more than 20 years, Volkswagen seems to feel that it has figured out the hearts of Chinese people, and in the following decades, a model of Lao Sang will be slightly rectified and changed, and it will be sold as a new model.

Then launched a model on the B4 platform, which was sought after by consumers in the market, and Volkswagen began its own magical 'skin-pulling technology', in a pure B4 platform, Volkswagen used it to 'pull' out dozens of cars.

Although more and more consumers are complaining about this, the sales performance of the market has been very good, and Volkswagen seems to have cut off all its "hearing" organs, and it is still trying to "pull the skin".

Although consumers complain about it, they can't stand the existing car market, Volkswagen is indeed known for its stable performance, and in the absence of a better choice, it can only continue to buy.

In the subsequent development process of Volkswagen, it seems to have seen through the "tenacity" of Chinese consumers, and began to think of more ways to make profits, and then began to play the trick of "reducing allocation".

Because some people in the Chinese consumer group have begun to have a 'blind worship' of Volkswagen, and then they began to use bad behavior unscrupulously.

A few years ago, Volkswagen's "downsizing" models, the most well-known is to change the independent rear suspension in its Sutar models to non-independent suspension, and the new suspension system has not been tested by any safety tests, and it is directly forced to replace.

In the later publicity, it was announced that this move was to provide a larger riding space and allow consumers to have a better sensory experience.

It's really a taste of his grandmother's legs.

Later, as consumers became more and more aware of cars, Volkswagen's move was ruthlessly scratched by public opinion, although they themselves had already cut off their faces...

Until the advent of the Cosmos Group's safety system, Volkswagen still had an unshakable position in the Chinese automobile market. Even if consumers have been complaining, Volkswagen is still going its own way and not repenting.

Fortunately, the 'monopolistic behavior' of the Cosmos Group with the safety system finally allowed Volkswagen to pick up its own face, and began to show a little conscience, and launched a new 'national model'.

The launch of the new car, both in terms of price and quality, is really a 'Volkswagen' that has really been achieved.

This is why some people evaluate it as 'the first conscience car since it entered Huaxia'.

It's just that although Volkswagen has the arrogance and rudeness of the old Germans, Volkswagen is not so unbearable in terms of technical strength and contribution to China.

At least it has created a new business cooperation model for Huaxia, and it has made great contributions to the improvement of China's automobile industry, which was originally backward in the quarter, as well as the popularization of many advanced technologies and the promotion of the auto parts industry.

And now Volkswagen, forced to retreat by the Universe Group, has changed its consistent shameless marketing methods, which is not a bad thing.

After all, the old man in the village often said that if a person is shameless, if he suddenly becomes conscientious one day, it can be regarded as a matter of public morality.

Volkswagen also relied on this initiative, without the blessing of the cosmic safety system, the number of single product models sold was close to 50,000 units, but it can be regarded as a prodigal son.

The 'Space Runner', which followed Volkswagen, has grown a little faster after experiencing its first car.

After all, the highest monthly sales of the first car were just over 20,000 units, and now it has doubled.

As of now, the "Cosmic Walker" has brought more than 5 billion revenue to the company, although such a business amount, compared with the original Haishi Electric Branch up to 10 billion business revenue is much less, but these are only the "Cosmic Walker" more than a month of sales, if this trend continues, at most one year, the revenue of the automobile business, can catch up with the revenue brought by the security system.

Although the profit margin is far inferior to the degree of safety system, as a potential automotive business, Zhao Tian is still relatively confident.

Such a revenue situation also made Zhao Tian extremely impressed by Wu Yan's strategy of taking the automobile business as the core business.

This is probably the legendary strategic vision, Zhao Tian sighed to himself.

With the sale of a large number of "Cosmic Smoothers", the number of parts required naturally increased, and Magna In. actually took advantage of the danger of people on the basis of the original parts supply price increase, and carried out a small price increase, and said that because of the increase in costs, it had to increase the price.

When Wei Jianping took Fang Tianxing, who was newly promoted to director of the purchasing department, to find Zhao Tian and report the problem, Zhao Tian was furious.

immediately called Lu Xiangfei to the office and asked about the research and development of accessories.

Lu Xiang flew to the office, but he was a little hesitant.

After asking, I learned that although the precision lathe machine used to imitate auto parts had been imported from abroad, because it was illegal to imitate patented products, Lu Xiangfei weighed it and dragged this matter down.

If it weren't for the supplier's price increase this time, he would still be ready to continue to drag it off to see if he could come up with a better way.

In fact, there is a way, but it is necessary to push the model of the 'Cosmic Walker' back down and start again, overturn the original bearing platform, and design a new way.

It's just that now the 'Cosmic Freerunner' is on sale, and it will take a long time to overturn the original platform technology configuration and rebuild it, and it is not an exaggeration to say that it is a new car, but the Universe Group does not have so much time now.

In addition, the third model has already been invested in, and Lu Xiangfei has still not been able to establish the theme of the new car, and these two things have fallen together, which almost makes him anxious.

Such a statement made Zhao Tian also have a headache, and he didn't want to end up being sued for patent infringement because of these small things.

After hearing this, Fang Tianxing felt that there was a loophole to be drilled, and he suggested that a small amount of production could be directly carried out, and it should only be used for its own models, as long as the quality was guaranteed. In addition, for the imitation accessories, it is not necessary to sell them to the outside world.

At the same time, it is necessary to do a good job of making the produced accessories pass the national quality inspection and there will be no major problems.