Wu Bin's Tmall supermarket platform, the Tmall store is doing well, and Jingdong has also started to settle in. has cooperated with so many brands and factories, coupled with the good reputation of such a long time of cooperation.

Now Wu Bin doesn't actually need to take the initiative to talk about the brand, but the brand side contacts Wu Bin and them through the relationship.

E-commerce, although it is just to buy things online, but how to buy things, how to sell well, there are also some routines in this, many companies want to do a good job in e-commerce, but they have done it for a long time, and there is no effect. Of course, there are also some companies that have followed the introduction of some 'friends' and found a particularly large e-commerce company. After the security deposit, account period, operating base fee plus commission, and various harsh conditions are signed, they are still half-dead.

In short, there are many successful e-commerce companies, similar to Wu Bin, but at the same time there are more failures, but few people can see the failures, but the successful ones see more, and they are coming up one after another.

Especially on Double 11 this year, Ali sold 35 billion on the same day. It also makes many brands and merchants flock to it as if they have smelled a fishy fly.

Every Double 11 is the time when the peak ceiling of Ali's detection platform improves the company's technical level and detects the technical level, which is what Ali himself said. In fact, every Double 11 is the best time for Ali to advertise himself and brush his face.

As soon as the sales of 35 billion yuan came out, all kinds of media news, whether it is traditional media, TV or newspapers, or online media, are all overwhelmingly reporting this amazing sales.

This ad is much better than the kind of ad that you spend money on.

Tmall's current investment promotion is still a liberalized move, as long as there is no problem with qualifications and a little strength, almost all of them can be done, and Taobao has no threshold at all.

However, Wu Bin is not like this, in the past, Wu Bin took the initiative to contact the brand and wanted to talk about cooperation, but now the brand or distributor has contacted Wu Bin and wants to talk about cooperation.

The initiative is different, so for the brand, as well as the dealers, Wu Bin also picked up.

This point is to let Zhang Rui, Zhang Yang, Jin Feier, and the three of them check the information by themselves to see how the brand is.

The dealer's main thing is to let Huang Jie control the point, find friends, and ask these dealers what the reputation is.

Since it is cooperation, Wu Bin doesn't want to cooperate in the end It is very unpleasant, so it is better to delete the selection in advance, and then there is, although the company is recruiting people now, it will not blindly recruit for the sake of expansion, it is still preferred, but it is currently in the off-season for investment promotion, plus e-commerce talents are still scarce, even if the conditions given by Wu Bin's company are very good, but in the end, after recruiting for a month, four suitable ones were recruited, two Tmall supermarket operation assistants, one Jingdong operation, and one Tmall operation assistant.

The operation assistant of Tmall Supermarket, one was given to Zhang Rui and the other was given to Jin Feier.

Although there are more brands in department stores, if you really want to talk about things, the snack food is not less than that of department stores.

Because there are two brands in the food sector, it is directly in cooperation with the brand side and uses the brand's background to operate the daily operation work.

The advantage of this is that firstly, Wu Bin does not have to accumulate funds, and secondly, Wu Bin does not have to worry about logistics costs and food damage. You only need to provide operational technical services.

However, there are advantages and disadvantages, and the disadvantage is that there are more things. Such a brand corresponds to a backstage, and with one more backstage, many basic things will be more troublesome.

At present, the company's food background is a small spicy mouth, a Yo You, and Aifeier Company, three backgrounds, to track the logistics situation in three batches.

It is estimated that Tmall supermarket Suzhou will continue to open a warehouse next year, and then open a warehouse in SH Songjiang, and then there will be more logistics matters.

And then there is now that the double eleven has just passed, but Tmall supermarket is not idle, and there is a year-end three waves of big promotions, there will be three activities in December, this time is the arrangement of the little two for the event, these things are the little two, but the specific work tracking business, are done by the three of them Jin Feier, and there are some daily activities, daily things summary and so on. They also have a lot of things to do on weekdays.

Let the operation work concentrate on the operation first, and don't let these miscellaneous things waste energy, which is Wu Bin's idea.

It's really hard to find the operation of Tmall supermarket, so it's better to try to recruit an operation assistant first, and when you work later, see how your work ability is, and if you can, you can turn it straight to a regular job.

During this time, there are many brands in contact with Wu Bin, there are more people, Wu Bin can continue to take over the brand, food category temporary, Wu Bin plans to be more based on the operation service model, supplemented by the dealer model.

Because there are so many profits in food, and things like the breakage rate and the expiration date are really annoying. Now the company's operation, snack food, is a mature operation of Jin Feier, Jin Yufen is growing, Sun Wenle is still unreliable, plus an assistant who has just arrived.

Such an operation team, and they said to control the shelf life and other issues to avoid damage to the goods, Wu Bin himself was not at ease.

At present, it is the premise stage to improve their operational level.

In the category of department stores, Wu Bin is still relieved, so during this time, Wu Bin has actually been immersed in snack food, and completely plays the role of operation planning.

After the brand products are put on the shelves, Wu Bin will give some suggestions for activities, as well as some results of these comfortable analyses according to the inventory and sales data in the background.

Sitting in the position of the boss and doing operational things, but at least, Wu Bin feels that the effect is still there, and after several activities in December, the overall sales volume has risen rapidly.

At present, the main competitor of the entire small fish market is Wu Bin's own Jinzai, but fortunately, the competition in this category is not yet accumulated, just the Angkor brand, and the product is still very small, and the daily traffic of the small spicy mouth is okay in Tmall supermarket.

After the initial sales have risen, the small fish can still sell about 20 bags every day, but compared to the sales of four or five hundred bags of small fish a day, it is much more ugly.

Wu Bin also took the initiative to talk to Jin Fei'er, Sun Wenle and Jin Yufen a few times about this question.

In fact, at the beginning, Wu Bin probably thought about how to stabilize the daily sales after the small spicy mouth was put on the shelves. Because of the sales growth method of the e-commerce platform, in summary, it is actually the outbreak of activity traffic, with the explosive traffic of the activity, the sales of goods will be increased at one time, and then after the event, try everything to break out, and use daily traffic to stabilize sales, as long as the sales volume does not fall too fast, and can finally stabilize, then the effect of the activity is retained. After that, after stabilizing, the activity breaks through again. In this way, we can continue to break the bottleneck of the original sales.

"Don't treat consumers as fools, Taobao is currently the largest e-commerce platform in China, and it has been developed for so many years, and the traffic of Tmall Supermarket is mainly aimed at Tmall and Taobao's old e-commerce users, many of these consumers are proficient. The cost-effective and brand degree of the small spicy mouth are too low, and when we have no daily activities, we must find a way to manufacture and do it, and the cost performance comes out. ”

Then preliminarily decided, let Zhu Wenhong, find the second assistant, and set up the brand full 69 minus 20, 128 minus 40.

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(Happy Mid-Autumn Festival to all!)