"Mr. Philip Kotler's definition of marketing: Marketing is a social process in which an individual or organization creates and exchanges products and values with others in order to obtain what they want!"

"Under the modern science and technology, the help of collaborative software for enterprise management is reflected in three aspects: with super execution, to ensure that the strategic goals can be quickly realized; With the idea of winning with simplicity and winning at the middle level, we can solve the fundamental problems in management. ”

The teacher took two classes in a row, during which he didn't hear the bell at the end of class, didn't look at the textbook, and just relied on one mouth to talk wildly.

The theory course was a little boring, Han Xuanqiang resisted the urge to doze off, and kept moving his pen, and finally stayed up until the bell rang for the end of class.

"Knowledge is never learned from books, practice is the most important thing, so after class, you are divided into groups, and the whole class is eighteen students, and it is just right to work in groups of three. ”

"This week's assignment is to investigate the management framework of a company, the goal is whatever you choose, and now the class is over. ”

"By the way, you stay for a while, Han. ”

Completing homework in groups is a novelty for Han Xuanke, and it is difficult for one person to complete large projects, and an effective division of labor can not only reduce the workload, but also cultivate students' teamwork skills, which is very common in Western countries.

He was looking down and worrying about his homework, and when he heard Mr. Peirce's words, he was stunned, put on his pen cap and walked to the podium: "Is there anything to find me, sir?"

"Can you understand it just now? Today I will talk about the theory, so that you can have a general understanding of this course, and next time I will analyze some typical cases, which may be interesting. ”

Peel raised his hand and loosened his tie, picked up the desk and textbook, and continued: "If you don't understand, ask me, the office is on the corner of the first floor, and there is a name written on the door, it is easy to find, go and group with them, you have to pick the one who is diligent and fast." ”

"I'll go, thank you. ”

Han Xuan nodded, turned around and walked back.

Most of the students in the class were freshmen, and there were only two women in total, who seemed to know each other, and one of them was older, probably from another department.

They are very good-looking, and their figures are also first-class, and there are a few boys with excessive hormones gathered in front of them, who are planning to enter their group, introduce themselves or taunt each other, and grab their heads for this place.

The boy grinned, thinking that it was good to be young, in his previous life, he was admitted to college, and he was also full of joy, and he dreamed of living together outside of school, only to know later that it was the beginning of a hard life for a single dog.

Turning his head to look for a lone classmate, a woman's voice came from his ear: "Do you want to be in a group with us?" Han, that's the name, right?" ”

Han Xuan suddenly noticed the malicious gaze of many male classmates.

Like some kind of wolf.

……

Time flies by at school.

Classes, dormitories, libraries, eating, sleeping, shopping.

Everything was smooth and normal, and I enjoyed the rare time on campus quietly.

Quietly entering June, early summer has arrived.

Brown University is full of life, and the North American cardinal stands on the tender green branches, and its fiery red figure is very, very conspicuous.

Nearby are large meadows, and the students are free and uninhibited, like doves flying on the top of the bell tower.

"Dimen Pictures is very good, at least it has its own distribution channels, the scale is still small now, and it will slowly get better in the future. ”

Han Xuan sat on a long stone bench and shook his legs, and his grandfather's voice came from the phone: "In the past, it only released horror movies and other movies, and the brand model was too fixed. ”

The acquisition of Dimen Pictures was completed in May, and Han Xuan knew that what his grandfather said was another thing.

As a company that started with comics, Marvel has wanted to get involved in the film and television industry since the seventies of the last century.

At that time, it was mainly through the sale of adaptation rights to win the favor of Hollywood studios for its characters.

For example, in the late 1970s, Marvel sold the film adaptation rights of one of its most famous heroes, "Spider-Man", to a studio, but the latter failed to produce the film within the contract period.

Throughout the 80s to the present, Marvel has successively sold the adaptation rights of classic characters including the Fantastic Four, X-Men, Daredevil and Hulk, the 1990 version of "Captain America" and the 1993 version of "The Fantastic Four", both of which directly entered the video market or could not be released at all, and the only movie that entered the theater was based on Howard Duck's "Heavenly Soldiers".

At the beginning of the 80s, the pattern of the comic market in the United States changed, and adult readers became the mainstream of consumption, and the sales method of comics evolved from newsstands and drugstore distribution to specialized comic store direct sales.

Comic content has become darker and more mature, and in 80 Marvel announced the establishment of its own film and television company, mainly engaged in animation production, such as "Iron Man", which has just begun to be broadcast on SBS.

Marvel was acquired by New World Pictures in '86 and later sold to Revlon president Ronald Perelman for $85 million in 1988.

Under Perelman's operation, Marvel went public three years ago, and after the listing, Marvel began to expand aggressively, in addition to desperately launching comics, it also frantically acquired other companies, including toy companies, card companies, comic distribution companies, etc., while also carrying huge debts.

When the toy company Toy-Biz was acquired, its shareholder Avi Arad joined Marvel's animation division, and "The Marvel Movie" was officially established.

However, Marvel boss Perelman only wanted to sell the adaptation rights, and did not want to make the movie himself, the adaptation rights of the X-Men were sold to 20th Century Fox, and the adaptation rights of Spider-Man were finally sold to Sony after a lawsuit.

In 1991, a group of star painters such as Jim Lee and McFarlane rebelled against Marvel and established Image, which lost the most appealing author.

Finally, the bubble of the comic book industry burst last year, a large number of comic stores went bankrupt and closed, Marvel's sales channels were damaged, and comic sales plummeted, and the stock price fell all the way from $35.75 to $2.38.

Marvel was so poor that it demolished the door of the conference room with "Spider-Man" painted on it for auction, and because it couldn't afford the cost of coffee for employees, it moved all the coffee machines in the lounge, which made many cartoonists have the idea of jumping to the rival DC Comics.

Investors who failed to invest wanted to jump off the building, but some wanted to sing, Han Xuan grinned and showed his white teeth: "How is the Marvel acquisition?"

"I handed it over to Morgan Stanley, because we bought it too quickly, and the stock price rose to $11.3 last month, and those guys deserved to eat this business, and directly sold 13% of the total share capital in their hands, smashed the price to $1.96, and made a fortune from it. ”

"Marvel's reputation is now stinky, and it is only one step away from bankruptcy, and I didn't spend much money to acquire 41.7% of Marvel shares. ”

Guo Muzhou laughed out loud on the phone, took a breath for a long time, and continued: "Now that the outstanding shares in the market are basically in my hands, I will talk to a few people on the board of directors next." ”

"Passing like a savior?"

"No, no, no, shareholders think I'm a fool, even I think so, they can't wait for me to go to them, if Marvel doesn't develop in the future, you will have no money in the future, and your grandfather is poor. ”

"Don't worry, I'll have a lot of money. Han Xuan stood up and stretched: "It's the hometown of superheroes, how can it be defeated." ”