MJ was determined to pull Kenny, so he made a cameo appearance in "Song and Dance Chunchun", sang interludes, and participated in movie promotion activities.

When it comes to singing and dancing, MJ is called second, no one dares to call it first, and Kenny, as MJ's royal choreographer, is also a master of dance, rice is a dance country, dance is almost everyone's favorite activity, every time there is a large-scale dance party, dance skills competition, the selection of the prom king and the prom queen, that is the reserved program, Mark calls himself the king of the California dance, in fact, there are at least a million people who call themselves the king of the California dance.

When MJ, Kenny, and Mark were discussing the promotional dance of "Song and Dance Youth", the three masters teamed up, and "Song and Dance Style" appeared in advance, and the horse riding dance was born.

MJ loves all kinds of movements of horse dance, splitting his thighs, jumping up and down in a riding pose, with a cheap expression, a neatly dressed and conscious adult jumps up, it is really vulgar and funny, he also thinks that the scale is not big enough, not strong enough, modified some of the movements, more rhythmic and cool, and more sexually suggestive actions, this pop king is a person who turns decay into magic, like grabbing the crotch of his signature moves, which is obscene and obscene to others, but in his place is a trendy personality.

Outside the Staples Center, led by MJ, the crew of "Youth Musical" went into battle, plus nearly 1,000 fans, and danced a horse dance together, the scene was extremely shocking, the scene was directed by Kenny, 20 cameras and helicopters were dispatched for aerial photography, and the cut out version can only be described as shocking again.

This song was inspired by Mark, and after MJ and Kenny's modifications, it became a new "Song and Dance Style", which became the best hot and rhythmic wild song and dance in North Rice, with more than 1 million hits on the day of uploading, 5 million on the second day, 10 million on the third day, and 20 million ...... on the fourth day.

This is the fastest video on YouTube to break through 5 million, 10 million, and 20 million points, and it is entirely possible to become the first video to break 100 million points.

As soon as "Song and Dance Style" came out, it set off a storm in the entertainment industry, and the click-through rate on the Internet is needless to say, after TV B took the lead in releasing it, major TV stations rushed to broadcast it, even so, the call asking for a rebroadcast almost burst the TV station hotline.

MGM's plan was to use "Cabaret Style" to make a name for itself, organizing 30 flash mob dances across the country, taking the opportunity to promote the movie "Youth Musical", who knew that the response was unexpectedly good, after the first flash mob at the Staples Center, the people who rushed to sign up for the flash mob almost crashed the official website server, which was originally a small and slapstick flash mob event that was signed up online, and a large number of fans actually flocked to MGM headquarters to sign up.

In the face of this lively scene, even the conservative Maccasso waved his hand and told Kenny that if you want to do it in a big way, the funds are enough, in fact, major companies attach great importance to publicity, which is a major event that affects the life and death of a movie, and the pseudo-documentary "Blair the Witch" was a pseudo-documentary "Blair Witch", which relied on the ubiquitous viral propaganda, and it was a crazy roll of more than 100 million US dollars, becoming the movie with the highest rate of return in history, becoming a good story, and also creating a new way of publicity, viral marketing.

If it is profitable, the film company is not stingy to spend a lot of money on publicity, not afraid of spending money, but afraid of spending money and not hearing a sound, the current "Youth Musical", its publicity effect is equivalent to every dollar spent is like throwing a firecracker into the crowd so sensational, quite cost-effective, conservative people like Macasso waved their hands and told Kenny that if you go big, the budget is enough.

This surprisingly good effect also alarmed the top level of MM, and after Megan's coordination and the unified cooperation of the whole group, a nationwide tour called "Song and Dance City" began.

After holding four large-scale flash mob activities in the local area, they flew to New York and held a large-scale flash mob event attended by tens of thousands of people at the New York Times Square at the crossroads of the world.

MM has organized dozens of large-scale pop-up campaigns, with more than 3,000 people in the venue, causing a huge sensation in the field, and those who don't know think it's a world superstar tour? This has become a sensational trend, in the Omi music and entertainment world, if you haven't heard of what "song and dance style" is, and don't know what horse riding dance is, then you are completely outdated, completely out of touch with the trend, and it is an extremely dirty thing.

MJ is determined to push Kenny into the Billions Club, participates in movie cameos, sings interludes, and participates in promotional activities, which makes many people think that he is the protagonist, in order to help Kenny, he is open-minded, shameless, a dignified generation of emperors, and a group of boys and girls, singing and dancing, promoting movies that are not his own actions.

MJ sings and dances in a high-profile manner, and does things in a low-key manner, on the second day of "Song and Dance Style", it was ranked No.1 in the best pop song of "Billboard", the legendary king, who has been away from the music scene for many years, has returned strongly in a legendary way, wherever the king goes, fans are scrambling to surround him, and the scene of thousands of empty alleys can be seen everywhere, but MJ is very modest, and has repeatedly emphasized that this promotional activity is mainly to bring newcomers and escort newcomers.

The leading actors of "Youth Musical" are almost all newcomers, they may have worked in the industry, but they are all regarded as newcomers, Mark's ex-girlfriend Blake, who has been making cameos in Mark movies before, at the beginning of this year, under Tom's care, won the role of Brigitte in "Summer in Jeans", and received a good response when it was released in the middle of this year.

And Amber is famous for her role as Izzy Stephen in "Grey's Anatomy", but she can only be regarded as a TV actress, a small role, as for Xiaoza (Zac Efron), the real small role, even if it is a person in the circle, there are few people who recognize it.

But with the unfolding of the overwhelming publicity activities, they have become hot in obscurity, and the movie has not yet been released, but they have enjoyed the treatment of popular stars, and the popularity of everywhere they go can be compared with popular superstars.

MM spent a lot of money to arrange dozens of flash mob activities, and the relevant videos were uploaded to YouTube for free to all netizens, and a kind of singing and dancing fever quickly emerged across the country, in the streets and alleys, dance halls and bars, and people dancing on horseback everywhere.

The fan economy has begun to emerge as early as the nineties of the last century, and some observers have found that in the transformation of the media industry from "broadcasting" to "narrow broadcasting", loyal fans have become the most attractive consumers, and if TV stations want to make profits, they do not have to pursue the largest number of ordinary people, but only need to create and cater to a certain number of the most loyal audiences. Pay close attention to consumer reactions during production and marketing in order to better capture changing market demands.

"Spider-Man" and "Harry Potter" can be seen in the power of fans, and the explosion of almost terrifying box office explosions has made the studios crazy.

In the original version, "Youth Musical" is a TV movie, Disney owns ABC, one of the four major TV networks in the country, some of them make profits through TV-related channels, free screenings on TV, and after gaining popularity, they make profits through various peripheral products, advertisements, touring performances, movie soundtracks, DVDs, etc.

MM doesn't have a TV network, so they can't play this hand, but their confidence in the movie is not comparable to Disney, through a series of flash mob activities to promote the movie, cultivate a fan base, directly on the big screen, with the world divine comedy "Song and Dance Style" to open the way, they are simply invincible, and the publicity effect is so good, I can't believe it.

In terms of other media, first of all, Mark's friend Allen, who is a fan of the fan, is a dance lover herself, and one of the features of her show is to let the guests show off their dancing skills, and her mantra is: "Sister is a master of the dance forest, and she only deals with the master of the dance forest." ”

At that time, she was interviewing Popeye Robin Williams, one of the four great acting geniuses of the 80s in the United States, and also a dance lover, who claimed to be good at singing and dancing, second only to MJ, and said, "God also wants to appreciate first-class singing and dancing, so let MJ come back!" he said, spreading his legs as he looked like he was riding a horse and whipping.

Alan was also very happy and said, "Yes, this singing and dancing cock exploded." The two of them actually forgot about the interview, and discussed with great interest in front of the TV how to dance this dance and how to dance it.

And the popular diva Britney Blanthian openly declared: "Who can teach me to dance such a cool dance? How can I not dance such a cool dance?"

MJ's "old friend" Madonna said: "MJ can always surprise people. ”

Many media exclaimed: "The best golden song of the year has appeared, and MJ is back!"

Many celebrities and stars in the entertainment industry have imitated, danced horse riding dances, and recommended them, singing "Song and Dance Style", dancing horse riding dances, and succeeding in the most popular and trendy things now.

And even worse things happened, the students of the school are always the main force chasing the trend, they just watch the song and dance in the video, they can not satisfy their passion, so they have made their own dancing videos, uploaded to YouTube, the most famous of which is the college students of Harvard University, they will dance and lyrics slightly modified, to produce a video that is biased towards their own style, called "Haval style", uploaded to YouTube, for everyone to enjoy.

And Haval's old rival Yale University is not to be outdone to produce "Yale style", vowing to compete with Haval to see who is the first in the world and who is the boss.

MIT is not convinced, who said that only Havard and Yale are first-rate universities? Polytechnic men play hard, they are afraid, they also make their own "MIT style", Stanford University is unhappy, look at our "Stanford style", you will no longer fight for the question of who is the first.

Even more upsetting is the USC Film School, where we need to show you rednecks what real style is.

Thank you Tuhao book friends The happiest thing is that you are fatter than me for rewarding, thank you. Commonwealth of Nations.