Chapter 803

"Running man" and "Birth of a Family" can become popular in South Korea, probably Song Zheng, the initiator, did not expect it, but outdoor reality shows replace traditional variety shows completed in the studio, which is basically the general trend.

Because this is what really happened in Song Zheng's previous life, when people turned on the TV before, they often saw stars sitting in luxurious and high-grade studios talking about "artistic life".

However, with the development of the times and people's continuous pursuit of spiritual entertainment, those stars who originally sat in the studio began to take to the streets, or take their children on a trip, or organize a group to travel, or be anxious in front of many levels.

What Song Zheng is doing now is just to advance this time, and his original intention is just not to want domestic audiences to continue to be fascinated by variety shows from Japanese entertainment and Korean entertainment.

As a first-hand witness, Song Zheng knows very well that compared with the rise of outdoor reality shows in Japan, South Korea, Europe and the United States, the development process of domestic outdoor reality shows can be described as "ill-fated".

If it weren't for Song Zheng wielding a hoe and digging into the corners of Korean entertainment, domestic audiences would have to wait until 2013, when Mango Satellite TV's "Where Are You Going, Dad" was launched, which detonated the boom of domestic outdoor reality shows.

Subsequently, many phenomenal programs such as "Run, Brother" and "Extreme Challenge" were "born" one after another, and outdoor reality shows exploded for a while, and even attracted celebrities from all walks of life such as Lin Qingxia, Zhou Xun, Guo Jingjing, etc., to test the waters, and outdoor reality shows became a big mess.

All this is really the trend of the times in Song Zheng's view, when the audience is gradually tired of the plot of sprinkling dog blood in the TV series, and tired of the seriousness of the stars in the studio, the audience needs a program that is close to the truth, without a script and without actors, this is a reality show.

In the original development process, after more than 10 years of obscurity, China's outdoor reality show finally ushered in its own "golden age" in 2013.

In fact, China's outdoor reality show started not too late, in 2000, Guangdong Satellite TV's self-made program "Survival Challenge" was launched, and quickly became the object of imitation by major domestic TV stations. Subsequently, many wilderness survival programs such as "Canyon Survival Camp" and "Into Shangri-La" appeared one after another. But the good times didn't last long, and the outdoor reality show, which was still in the development period, was quickly squeezed out of the mainstream TV market by the talent show in full swing.

Since then, although there have been many competitive programs on the TV screen, such as "Zhiyong Chong", "Boys and Girls Rushing Forward", "Vitality Chongguan", etc., they have failed to form enough influence in the TV market due to the shortcomings of homogenization and excessive entertainment.

In 2013, "Where Are You Going, Dad" became an instant hit, which not only saved Mango TV's ratings crisis that year, but also brought the outdoor reality show into the audience's field of vision again.

The copyright of the program "Where Are You Going, Dad" is quoted from South Korea's MBC TV, which has created a ratings climax since its premiere, with a total of 12 episodes of the whole program, with an average rating of 2.16 on the whole network, an average share of 15.25%, and a maximum single-issue share of 20.37%, becoming the highest-rated quarterly program in the national star channel in 2013.

What is rare is that this popular show has also gained a reputation of "zero negative reviews", on Douban, the rating of this show is 9.1 points, and more than 60% of netizens gave a 5-star evaluation. After the show was broadcast, not only Kimi, Angela, Sendie and other six cute babies quickly became household names "little stars", but also sparked a big discussion of parent-child relationship among netizens.

After "Where Are You Going, Dad" became popular, there was a frenzy of outdoor reality shows on the screen, and domestic Davids vied with each other to import copyrights from overseas, and variety shows officially entered the era of outdoor reality shows.

Seeing that Mango Satellite TV has once again created a ratings miracle with "Where Are You Going, Dad", other local satellite TV is naturally not far behind. In 2014, "Running Brother" was broadcast on Zhejiang Satellite TV. As soon as the program was broadcast, it was favored by the audience with its differentiated program format, and the ratings repeatedly hit 3 and 4.

"Running Man" is also a product of the introduction of copyright, the original version is the South Korean SBS TV variety show "Running Man", after landing in the Chinese market, "Running Man" has broken 3 ratings every time, making it difficult for other variety shows to match. The advertising naming fee has also risen, from 130 million in the first quarter to 500 million in the fourth quarter. The members of the "Running Men's Group" have skyrocketed in value because of the popularity of the show. The brand-tearing game in the show has even become popular offline, and "indoor brand-tearing venues" have appeared in many cities.

The popularity of "Running Men" is inseparable from the interesting games in the show and the unique performances of the members of the "Running Men's Group". There is such a joke circulating on the Internet: "Deng Zhuo's math Chen He's waist, Zulan's laughing baby's Jiao, Shaolin Baoqiang knows kung fu, the black bull Li Chen has a good physique, and Zheng Kai is all down." ”

After a week of intense work, such a relaxed and joyful program as "Running Man" has become a relaxing artifact for the audience, and the brotherhood between the members of the "Running Men's Group" is like family, which also brings moving and strength to the audience.

Just when the "running man" thought that he was firmly in the position of the overlord of the outdoor reality show, he suddenly "killed" a strong enemy from Dragon TV, which is "Extreme Challenge".

is different from the vitality of "Running Man", the guest lineup of "Extreme Challenge" is all "old men" over 35 years old, except for Zhang Yixing, who is a little fresh meat.

What they played in the show was no longer a light-hearted and interesting game such as tearing off a name tag, but a more "brain-burning" task. From the interlocking "Where did the time go" to the "Island Survival" that dares to play real explosions, the brain-burning index and complex tricks set by the tasks in "Extreme Challenge" are beyond the reach of ordinary outdoor reality shows, and often make the audience shout "IQ is in arrears".

In the show, every star MC showed an unknown side, Huang Lei, a former literary and artistic youth, is actually a "god operator" with a super high IQ, Sun Honglei, who often plays a fierce and ruthless role, is actually an older child who always shows off his appearance. The successful character design made "Extreme Challenge" far exceed the audience's expectations, and quickly became a "hit" after the broadcast. ”

Since this show aired on Sunday, the ratings have not surpassed "Running Man" due to the impact of the audience's start-up rate. But from the perspective of word-of-mouth, "Extreme Challenge" can be compared with the first season of "Where Are You Going, Dad", which has zero negative reviews. On Douban, the rating of the first season of "Extreme Challenge" is 8.8 points, and the second season is as high as 9.1 points, leaving many outdoor reality shows on the air far behind.

The emergence of a number of phenomenal programs has attracted all David TV to follow suit, and even the "big brother" CCTV has joined the battle, and for a while, outdoor reality shows have shown a state of "dominating the screen" on the TV screen.

In just three years, outdoor reality shows such as "Flowers and Youth", "The Amazing Forward", "Grandpa Over Flowers", "The Idol is Coming", and "Great Challenge" have been broadcast in turn. The number and variety of new programmes dazzled the audience. Among these programs, competition, parent-child, and travel programs are the most popular.

Competitive reality shows are represented by "Running Man", "Extreme Challenge", and "Extreme Progress", and each episode of the program will set up multiple challenge levels, and the guests will win the final victory through the competition of intelligence and physical strength.

The parent-child reality show is represented by "Where Are You Going, Dad", focusing on the parent-child relationship and showing the interesting and embarrassing things in the process of the father taking the baby to travel.

Travel reality shows are represented by "Flowers and Youth", "Sister Over Flowers", and "Grandpa Over Flowers", and the content is that the guests travel abroad with a limited fee. In addition, there are various program types such as wilderness survival and life experience.

The diverse program forms and the participation of many celebrities have really earned enough eyeballs for the outdoor reality show. As a result, outdoor reality shows have become the most popular variety show genre.

The format of outdoor reality shows is constantly enriched, and the star lineup is gradually upgraded. Whether it is a movie star, a TV star, an Olympic champion, or even a goddess who has faded out of the entertainment industry for many years, they have all participated in reality shows, and many celebrities have put down their bodies and become "variety show masters" who are loved by everyone.

The blowout of outdoor reality shows, while bringing more choices to the audience, has also fallen into a strange circle of homogenization. After a program became popular, countless programs with similar forms immediately appeared on the TV screen.

"Extreme Challenge", "Great Challenge", and "Challenger League" are silly and unclear, and "Sister Over Flowers", "Grandpa Over Flowers", and "Flowers and Boys" sound similar to each other, giving the audience the illusion that "this is the same show again".

In fact, most of these programs are "imported products" from overseas, and it is not surprising that many of them are "tied to the same door", and the "Tricks" series and "Challenge" series appear at the same time.

Since the popularity of "Where Are You Going, Dad", each David TV has immediately started the "overseas copyright battle", and most of the popular outdoor reality shows are not original, but have purchased overseas copyrights. For example, "Run, Brother" is the introduction of South Korea's "Running Man", and "The Amazing Race" is the introduction of the United States' "The Amazing Race".

Even if the copyright is not purchased, domestic outdoor reality shows are inseparable from the reference and imitation of overseas programs. This has caused many programs to fall into "plagiarism suspicions". "Flowers and Boys" was accused of plagiarizing the Korean version of "Sister Over Flowers", the three reality shows of "Extreme Challenge", "Challenger League" and "True Heroes" were accused of plagiarizing "Infinite Challenge", and "Idol is Coming" was also accused of plagiarizing Han Zong's "Heroes and Heroes".

After watching too many outdoor reality shows, the audience is already quite familiar with the "routines" of these shows, and it is difficult to satisfy their curiosity by following the trend and imitating the show.

In addition to programs such as "Extreme Challenge" and "Idol is Coming" that won the favor of the audience with their attentive production, a large number of "follow-up" programs eventually disappeared into obscurity.

The popular program "Running Man", which has "unique ratings in the world", has fallen into a ratings bottleneck since the third season. Whether it is the ratings, the number of online video views, or the topicality of the program, it is impossible to reproduce the glory of the past.

In the fourth season of "Running Man", the ratings decline was even more obvious, with the average ratings dropping from 4.27 in the third season to 3.59, and the average number of broadcasts in the period dropping from 307 million to 166 million. At the same time, the show's word-of-mouth also suffered a waterloo, falling from 7.6 points in the first season to 4.6 points in the fourth season.

The reason for this is that the game design of "Running Man" is "changing the soup but not the medicine", and the tearing brand and finger pressure board in the first season are refreshing, and when these two games have been played for four seasons, the audience can no longer laugh.

At the same time, the regular members of the "Running Men's Group" have become too familiar to the audience, and the interaction between them is difficult to arouse the audience's interest.

In addition, since "Where Are You Going, Dad" has become popular with celebrity reality shows, outdoor reality shows have suffered from "star dependence" overnight. Without one or two big-name celebrities to support the stage, they all seem embarrassed to come out to promote. And the celebrities have also unloaded the idol burden in the reality show, do not avoid privacy, and are not afraid of embarrassment, which has become a major attraction of the show.

The star's hard work not only opened the audience's eyes, but also received the "sought after" of advertisers. For the sake of interests, all David TV has fallen into a "star war", and all the big names in the film and television industry have become permanent guests of popular programs, and stars in the sports world have not been spared, and they have become resident guests of a certain program.

The show's over-reliance on star effects has led to a crazy rise in celebrity salaries, and Deng Zhuo's salary in "Running Man" is 1 million per episode, which can be regarded as a "friendship price". and Liu Jae-seok, the "national MC" in the original Korean program, only earns about 60,000 yuan per episode, and the difference between the two is very large. Seeing that the salary of domestic reality shows is so lucrative, many celebrities have tested the waters, and for a while, variety shows were "dominated" by celebrities.

As celebrities take turns "brushing their faces" in various shows, the audience has fallen into aesthetic fatigue, and the attractiveness of celebrities is gradually declining. With the gimmick of the weekly variety show debut, "Journey to the West" has a rating of 0.39% and a share of 1.09 on the national network, ranking 17th.

There are more and more outdoor reality shows, and it is becoming more and more difficult to stand out. For the sake of topicality and ratings, many programs choose to increase the difficulty of the content and attract the audience with heavy tasks. There are also some programs that deliberately create or amplify the contradictions and conflicts between the guests in order to achieve a dramatic program effect.

In "Follow Bell to Adventure", the stars followed Bell to eat live earthworms, raw cow hearts, raw cow eyes, cow testicles, live silkworms, and finally under the leadership of Bell, they raised a glass and dried up their own urine, which caused a lot of controversy after the show was broadcast. Many viewers believe that when there is no threat to survival, such a "star abuse" is simply attracting attention. And these heavy-tasting moves did not drive the ratings, and since the premiere, the ratings of this show have been sluggish, and finally ended quietly.

Even programs with high ratings can't escape the "strange circle" of stirring up topics. In the second season of "Where Are You Going, Dad", the program team hyped up the small conflicts between children many times, and Duoduo even caused netizens to scold because of the misleading editing of the show trailer.

Another outdoor reality show "Flowers and Youth" even turned "tearing each other" into the style of the show, and the "little princess" star, who has been on it for two seasons in a row, tore up with his teammates for two seasons in a row, which made the audience jaw-dropping.

Either eat raw bull's eye plasma and splash it, or tear each other apart without saying a word, for the audience, these heavy-tasting plots look really "disturbing". Although the audience wants to see the conflict and see the true temperament of the star, these deliberately created conflicts will only attract their disgust. If the show is not supported by original ability, it will eventually be eliminated by the market if it blindly relies on heavy taste and hype to fight for its position.

Subsequently, the real restriction order, the baby restriction order, and the foreign restriction order were released one after another, pouring cold water on the outdoor reality show in full swing, and causing many local satellite TV ace programs to fall into an "existential crisis".

Now that he knows what will happen in the future, Song Zheng naturally will not allow the same thing to happen again, although the program he "planned" is also a foreign product, but it is from the previous life, and now the original version has not yet appeared, and his "planning" has naturally become the original version, and there is more than one program he "planned", as early as when the planning case of "The Birth of the Family" came out, he had already registered more than a dozen of them, and if anyone dares to plagiarize his works in the future, Song Zheng doesn't mind a lawsuit with the other party at all.

Similarly, those young people in the previous life who were dizzy because of their excessive pursuit of Japanese variety shows and Korean variety shows, now their only choice is to support domestic production.

After a day of filming, when she returned to the hotel, Tang Wei felt that her waist was about to be tired, and after this day's shooting, she felt more tired than usual filming.

When there was no filming before, Tang Wei liked to stay at home, and sometimes, he would watch variety shows and giggle together.

But when he really got involved, Tang Wei realized that his idea was really too naïve, this variety show was not only not easy at all, but also much more tiring than filming.

When filming, occasionally when there is no scene, you can take a break, and sometimes, you can end your part early and leave directly.

Recording variety shows is completely different, from the beginning of filming to the end, for more than ten hours, you have to show your best side in front of the camera at all times, even when eating, there are VJs guarding you next to you.

When recording today, Tang Wei was still wondering why there were so many cameras and so many shots, but there was only more than an hour left on the show.

Moreover, when I used to watch these variety shows, I thought it was very interesting, and sometimes, I could even laugh from beginning to end, but when I really participated in them, Tang Wei not only felt that it was not so interesting, but even felt a little boring.

Deng Zhuo explained to her, and Tang Wei realized that the variety shows she usually watched were all edited from dozens or even hundreds of hours of material tapes, and the director and editing team had to spend a few days looking at the filmed materials, and then selected interesting parts from them, sorted them out, spliced them, and then combined them with subtitles and sound effects, which became the more than an hour that the audience finally saw.

After Tang Wei understood, the only feeling was that it was not easy for anyone to mix in this circle!

I also understand why all of a sudden, outdoor reality shows like "Running man" and "Birth of a Family" have become the way they are now.