The biggest feature of off-road vehicles is that they have strong passing capacity and a certain cargo capacity, but their sportiness and comfort are not outstanding.

After strengthening these shortcomings of off-road vehicles, it can be called an SUV.

It not only has the function of an off-road vehicle, but also can drive in the city without losing its style, and the popular point is that it is an off-road vehicle that can be driven in the city.

SUV, as the preferred model of urban emerging car buyers, has become the main force of automobile market growth in recent years.

Although the development of SUV has gone through several stages of ups and downs, but as an important force in the automobile market, the competition in the SUV market has not yet been sufficient, whether it is from the product itself or the development of the market by manufacturers, the market capacity is far from reaching the limit, and there is still a lot of room for improvement.

The SUV craze began in the United States, and slowly, not only in Europe and the United States, but also in Asian island countries and South Korea, car manufacturers began to develop SUV models.

According to the functionality of SUVs, they are usually divided into urban and off-road types, and now SUVs generally refer to those models that are based on the sedan platform and have both the comfort of a sedan and a certain off-road performance to a certain extent.

Honda's CRV is an outstanding representative of this, and it has been sold at a higher price since its launch.

Therefore, the mid-level urban SUV of Guanghui Automobile was developed with the goal of Yi It, and it used its classic styling in the future.

Beautiful appearance, acceptable price, coupled with the vigorous marketing of Korn Ferry Group, I believe that a very good result will be achieved.

Now that he knows that the hottest model of the Celestial Empire in the future is an SUV, Jiang Hui will definitely not miss it.

In the Celestial Empire, there is a very interesting phenomenon, that is, the SUV premium.

Compared with sedans and SUVs in the same class, SUVs can be manufactured at most 10% more than sedans, and if the cost is well controlled, this number is even smaller.

However, in terms of pricing strategy, the premium rate of SUV products is 20% higher than that of sedans.

It's only 20% more expensive, which seems acceptable.

However, according to the starting price of the official guide price of each model in later generations, the result is much more exaggerated.

The starting price of the RAV4 is 70% more expensive than the Corolla of the same level on the same platform. Honda's CR-V is 59% more expensive than the Civic, Volkswagen's Tiguan is 64% more expensive than the Golf, and Ford's Impreza is even more outrageous, at 94% more expensive than the Focus, almost doubling.

Generally, Chinese people follow the trend, love face, and follow the crowd, so they have too much money to spend, and they have followed others to buy SUVs.

People are stupid and money come quickly, and Jiang Hui was also one of them in his previous life.

Actually, if you think about it seriously, there is actually a certain reason why people can be popular.

How to say it, the sedan is originally a much longer and more competitive model, and the SUV is a relatively young model, the market share is still rising, the competition is not as fierce as the sedan, and the profit margin will naturally be larger.

Otherwise, CRV would not have been sold at a higher price for many years in a row, and demand would still be in short supply.

Compared to sedans in the same class, SUV models look more "premium" and more imposing, and because the body is raised, the ratio between the steel plate and the window is larger, and the area covered by the steel plate is also larger, so it has a more solid appearance.

All in all, SUVs in the same class appear more classy than sedans.

The other is that the SUV does use more materials than the same class sedan, and some parts may be strengthened accordingly, and the more advanced version will also be equipped with stronger or weaker four-wheel drive.

However, the important thing is that it has to be said that SUVs only increase the cost by 10% compared to sedans in the same class, and the difference between the two will not be too big.

In other words, most SUVs are just taller sedans. This is clear, although there are more materials, but the cost and profit of materials are not in the same range!

"Mr. Jiang, the factory will be built this year, and it will be mass-produced by the end of next year, will it be too rushed?" said Pi Wei and Jiang Hui.

As an important management officer of Guanghui Automobile, Pi Wei was also temporarily transferred to the newly established, to be precise, the vice president of Jaguar Land Rover Asia Pacific Automotive Co., Ltd., which is about to be established and has not yet been registered.

"What do you think is wrong?", Jiang Hui asked rhetorically.

"According to Mr. Jiang, we need to change the appearance of the current Land Rover Aurora, which may take a lot of time, and we haven't even determined where the factory will be built," Pi Wei said.

"It's the easiest and hardest thing to change the appearance of a car. But I already had some ideas, and the designers at Land Rover Jaguar were very much on board with that. In this way, the modification of the appearance is the easiest problem for us," Jiang Hui said after taking a sip of water.

"As for the factory site, it is located in Wuyang like Guanghui Automobile. The leaders of Wuyang have already discussed the project with me in advance, and the corresponding procedures can be carried out immediately, and there is no problem even if the construction can start early," Jiang Hui continued.

"If that's the case, it can save a lot of time."

"Isn't the factory infrastructure of Guanghui Automobile almost completed, just let the construction team transfer to Jaguar Land Rover Asia Pacific, and wait until the infrastructure of Jaguar Land Rover Asia Pacific is completed, and the team responsible for the internal equipment of Guanghui Automobile can come over and continue to play its glory."

"This is a good idea, and an experienced construction team can greatly improve the construction progress and save valuable schedules."

"Yes, in the next few years, the automobile market of the Celestial Empire will be a seller's market, although it is not enough to say that you have to buy what I sell, but basically there are few models that are not easy to sell", Jiang Hui gave his own unique opinion.

In fact, the current Tianchao automobile industry is a little pessimistic about the situation this year.

On the one hand, the global financial crisis has erupted, and car sales in various countries have been significantly affected.

No one thinks that the Celestial Empire will be an exception.

On the other hand, the rapid growth of the Celestial Empire in the past few years is generally believed to have consumed part of the future gains, which is a bit of a seedling boost.

However, no one thought that the Celestial Empire would begin this year and become the world's No. 1 automobile production and sales.

And once this first is seated, it never comes down.

By ten years later, the Celestial Empire's car sales were even higher than the second, third, fourth, and fifth places combined.

It's an unbelievable number.

The SUV model is developing rapidly in this shareholder wind, even if the overall car market is sluggish in some years, it will not affect his rapid development.

It's a big surprise.

This is also Jiang Hui's request that Jaguar Land Rover's first domestically produced model is the Land Rover Aurora, and hopes to complete this work by the end of next year.

Sounds radical.

However, as a latecomer to the automotive industry, the Korn Ferry Group is unlikely to have a future in its steady development, and it becomes natural to use the prophet to do some radical action.