063: Domestic car companies

At the beginning of the new year, the momentum of the development of the Universe Group seems to have gone further.

However, at the same time, other domestic car companies in China have also made breakthroughs to a certain extent.

Benefiting from the influence of the ST technology small displacement engine provided by the Universe Group, Changan Automobile has become the biggest winner in the harvest of previous years.

According to a number of authoritative media, Changan Automobile's total car sales last year exceeded 1.5 million units.

Such data is really eye-catching.

Over the years, after a number of reforms, Changan Automobile has finally adjusted the company's strategic goals to be the same as Geely Automobile's original.

It is developed for low-end models.

More directly, Changan Automobile doesn't even want the face of the mid-range, and directly starts the civilian model.

The small-displacement engine provided by the Universe Group just fits perfectly with its product type.

In this way, with the advantage of excellent engines and low and easy to accept prices, Changan Automobile has emerged as a blockbuster after more than two years of competition with Geely Automobile.

Although Geely Automobile is in a state of development, it is in a state of climbing.

It's just that compared with Changan Automobile, it is a little behind.

However, in terms of itself, Geely Automobile's performance is also remarkable.

With the capital accumulated by the company in the initial development of civilian models, after Geely Automobile became bigger step by step, Li Fufu set his sights on the world.

After all, from the perspective of the original market environment and market technology, the overall level of the domestic automobile industry in China is not too hard.

Li Fufu began his own 'acquisition' process.

He did that because he saw through the essence of the Huaxia auto market at that time.

At that time, the domestic approach is to exchange the market for technology, but after decades of development, not only did not exchange for what was originally expected, but even the automobile market of one-acre and three-point land was also disturbed.

Although some people regret it in their hearts, they have no choice but to wait and see what happens in the future.

Li Fufu saw that he couldn't exchange it for the real thing in a low voice, so it was better to wave his hand, Lao Tzu would be a local tyrant, and buy everything he saw and buy out all the technical property rights.

It's just that the idea is good, and when he has been doing this for many years, he realizes that it is far from being as simple as he thought.

The obstruction of foreign governments is far more severe than imagined.

However, Geely Automobile has also learned a lot of real things from it.

At least, from the perspective of exchanging the market for technology, Li Fufu's approach is better.

But there are great restrictions on buying and buying, after all, until Li Fufu sees the hope of revitalizing the Huaxia automobile industry from the Universe Group, and he has begun to change his original strategic goals.

In previous years, Geely Automobile did not do as well as Changan Automobile in terms of sales.

But in other aspects, Geely Automobile has set an example of China's private car companies.

In terms of product layout, Geely Automobile has begun to experiment and carry out, and all parties are engaged in product structure at all levels.

Even, in terms of overall planning, Geely Automobile is not just led by the nose by the needs of the market, but begins to sink down and do what the Chinese automobile industry really needs.

That is, walk slowly, slowly.

Compared with many car companies, most of them follow the trend of manufacturing with the hottest and most widely accepted product types by consumers, but Geely Automobile is following its own steps and stepping out of the unique product attributes of the nation.

It's not just a matter of following the trend, just to earn quick money at your fingertips.

In terms of car sales in the previous year, Geely Automobile's total sales have achieved steady growth.

Although it is not as bright as Changan Automobile's sales, Geely Automobile is more comprehensive in terms of product types and layout.

At this point, it is incomparable with other domestic car companies.

In terms of Great Wall Motor's data, it doesn't look particularly bright.

At least in terms of the most obvious sales figures, Great Wall Motors does not have much to look out for.

In terms of the total number of sales, it is almost the same as the total sales of the previous year, and there are not many growth points.

But in fact, insiders secretly praise it.

As a car company that mainly focuses on special models, Great Wall Motors is really unable to compare its own data with companies like Geely or Changan.

After all, in terms of product type, Great Wall Motor's main focus on SUV models that look tall is too simple.

The other models are almost all chicken-ribbed.

However, the sales data did not change much, which did not make Wei Junjun anxious about it, on the contrary, these made him look forward to it even more.

This is because, compared with the usual, although Great Wall Motors is an SUV model, it is somewhat suspected of being a 'copycat'.

However, when the Great Wall launched an upgraded version of the 'light luxury' model, it still achieved the current results, and Wei Junjun already knew that the consumption habits and concepts of the Chinese crowd had begun to slowly change.

At the very least, the market has upgraded in terms of purchasing power and choice attributes.

Then in terms of the next development strategy, Wei Junjun also has a plan.

Chery Automobile, which has been in turmoil, although all kinds of rumors are flying all over the sky, and there are even many real hammers flowing out, which makes it frustrated.

However, in the overall thriving environment of China's automobile industry, although Chery Automobile is no longer as brave as it used to be, it has also slightly reversed the situation in this wave of market.

For a while, there will be no tendency to fall.

BYD, which has been relatively low-key recently, seems to be showing less and less in the overall automotive industry.

But in fact, BYD has been thriving 'in private'.

From the beginning, like most car companies, it started with imitation, and then gradually found its own development path, and BYD has been moving forward steadily.

As an 'alternative' in the car company industry, when others were still honestly imitating hot models and thinking about how to make more money to survive, BYD had already begun to play new things without doing business.

Fortunately, the new tricks played by BYD have gradually formed a climate.

At least, at present, whether it is in China or around the world, BYD still has a great say in the new energy vehicle business.

This also gives them enough strength to survive.

According to incomplete statistics, at least more than half of the new energy vehicles, which currently account for about 7% of Huaxia Automobile's total sales, are related to BYD.

I have to say that BYD is definitely serious about finding another way.

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