Liu Chen confessed that he did not shy away from Memphis, and Mr. Professor personally witnessed the development process of Yinba 3. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The two got on the plane to the United States, and he couldn't help but sigh, "God, if Yinba has Apple's sales channels, then there will be nothing to do with Apple in the world, hehe, compared with Yinba 3, iPod is not brilliant at all." ”

He actually secretly took a prototype, and the prototype for debugging is still very precious.

Yinba 3 has been scheduled to be released in Jianghai on September 5, but this time Liu Chen will not participate.

Liu Chen accidentally found ebay's CEO Ms. Huiman on the plane, and now ebay's Yiqu network is being chased and beaten by Ma Yun's Alibao network, and Yiqu has lost its position as the overlord of Huaxia C2C, and her mood is very bad at first glance.

Since Sun Ziyi became the master of Alibao, Liu Chen very much did not want Alibao and Yiqu to end the war too quickly, he still needed time.

With a plan, he said to Memphis: "Mr. Professor, you have been in Huaxia for so long, compared to the competition in Huaxia's C2C market. ”

When asked about Memphis's pride, he proudly said, "Chen, then you can be regarded as the right person, I expect that Yiqu.com will be finished soon." ”

Liu Chen noticed that Ms. Huiman's brows were furrowed, obviously very unhappy.

"I'm also interested, you can tell me about it. ”

"In 1995, Pierre Omidia, a software engineer in Silicon Valley, spent a weekend writing a set of program code for a system in order to please his fiancée. This system is a trading system that allows buyers and sellers to determine the true market price on the Internet. Ebay began selling candy dolls on the Internet, and by the end of 1995, the site had completed thousands of merchandise auctions. ”

Liu Chen hurriedly interrupted, "Mr. Professor, I want to know about the Huaxia C2C market, so you don't have to trace it back to me." ”

American professors also have the problem of dropping their book bags, and if Memphis is allowed to talk about it casually, I am afraid that the plane landing will not be able to talk about the point.

"Chen, don't worry, if you want to explain the competition of Huaxia C2C, you must start from the beginning, and you must be rigorous in learning. ”

Liu Chen reluctantly said Okay, just say it briefly.

Memphis laughed, "Oh, oh, that's not going to work, come at my pace." ”

In 1999, Mr. Shao Bo, who had been in the United States for 8 years, was burdened with a debt of $90,000 owed to Boston and returned to Jianghai to start his own business, and Yiqu.com was born, when he was 26 years old. ”

He decided to return to China to build an online platform to connect small and medium-sized enterprises with individuals. The idea arose from his experience trading online in the United States. A $500 TV set, after two years of use, sold for $550 over the Internet, rather than the envisioned discount. This is the charm of person-to-person transactions, through the Internet as a platform for communicating supply and demand. ”

Memphis laughed: "I think Shao Bo must have met a fool, hehe, but this fool has promoted an era, and Shao Bo should be admired, in that era, he was sensitively aware of the market opportunities of C2C, and insisted on doing it." ”

Since 1999, Yiqu.com has grown rapidly in the process of learning ebay, becoming a dominant force and becoming synonymous with the C2C market in China. As of March 2002, before accepting eBay investment, it had 3.5 million registered users, a total of 2.35 million products, and a cumulative turnover of 780 million yuan. eFun provides low-cost and high-traffic sales channels for individuals, large and small merchants in the form of bidding, fixed price and pricing, and provides buyers with a variety of low-cost and high-quality products, including computers, mobile phones, clothing, real estate, etc. ”

"Founded in 1995, eBay, one of the world's most high-profile Internet companies, helps anyone on the planet buy and sell any commodity. In 2002, every day, there were more than 7 million items on eBay in a variety of categories, including cameras, computers, jewelry, cars, personal collectibles, and more. In 2001, eBay generated more than $9 billion in merchandise sales and made a profit of $90 million. Today, eBay is present in 18 countries, making it a truly global online marketplace. ”

Ms. Huiman heard Memphis's praise, and her brows furrowed slightly, and she contributed to the rapid development of eBay.

This also developed her arrogant and assertive character.

Liu Chen was about to remind Memphis that Mr. Professor came to a turning point, "However, eBay's good luck has come to an end, in Huaxia, I judge that it will definitely fall into the sand, ha, it will definitely be over." ”

In March 2002, Yiqu and eBay jointly announced that the two sides reached a cooperation agreement, and eBay invested 30 million US dollars in cash to obtain 33% of the shares of Yiqu, and thus entered the C2C person-to-person market in China.

2001 was really too early, and there was actually no e-commerce in China at that time. At that time, Huaxia's Internet had not yet completely come out of the depression, and eBay's investment was the largest overseas investment Huaxia Internet had received since the dot-com bubble burst in 2001, and at this time, a considerable number of Huaxia Internet companies were dying out.

But in a sense, eBay did not acquire Yiqu in the full sense, but only through the acquisition of Yiqu in the United States, so it became the largest shareholder of China Yiqu. Of course, ebay is not satisfied, the bigger gamble is 1 year and 3 months later, in June 2003, ebay acquired the remaining 67% of the shares of the largest shareholder of Yiqu for 150 million US dollars, so far, ebay through the United States Yiqu wholly owned by Yiqu, obviously, the ambitious ebay is rushing to monopolize the Chinese C2C market.

Of course, for Ms. Huiman, the Huaxia market is also a bargaining chip that she must not lose, and the world-famous online auction company has lost the Japanese market in Asia under her leadership, and they will definitely not give up the Huaxia market easily.

When summarizing the reasons for losing the Japanese market, its entry into the Japanese market six months later than Yahoo was identified as an important reason. So in Huaxia, eBay is a complete first comer.

Therefore, when in 2003, for a long time after the official launch of Alibao, eBay did not list him as its opponent, which in itself was a fatal mistake, which gave Alibao a chance to grow.

Ms. Huiman was very unconvinced when she heard Memphis talk eloquently, but she listened patiently.

On the other hand, after entering the e-commerce field, Malaysia has been eyeing B2B from the beginning and not optimistic about B2C and C2C. In his view, how can the transaction volume between merchants and consumers, and between consumers be as large as that between merchants and merchants? At the first West Lake Debate, he also told people that B2C and C2C have no future. In 2001, Ma Yun once said that online shopping is not in line with the habits of Chinese people, who like to pick and choose in person.

The success of eBay, Yiqu, and Yahoo has opened the eyes of E.M. to the potential of C2C. In 2003, ebay acquired Fairmaket, a B2B company, and wanted to enter the Chinese market in a big way. In the eyes of Ma Yun, the actions of eBay and Yiqu have threatened Ali. Mr. Ma, who believes that offense is the best defense, naturally thinks of using offense as defense to use Alibao to fight back at ebay.

Ali started the fourth round of financing, and in order to prepare for Alibao, Ma Yun went to Japan to meet Sun Ziyi. The astonishing consensus reached by the two on entering C2C led to the birth of Alibao.com. In July 2003, Ali announced that it would invest 100 million yuan to build Alibao.com. B2B overlord Ali suddenly got involved in C2C, and this action itself is a call for ebay. This is Ali's undeclared war on eBay!

Liu Chen saw Ms. Huiman, who was very impatient, and had to remind: "Professor, let's talk about the competition between the two, who will be the winner in the end, what stupid tricks have been made by both sides." ”

Memphis asked the stewardess for a glass of water, moistened her throat, and said, "eBay's biggest failure is to underestimate the enemy." Hui Man, the female head of eBay, has been carried away by the victory, and she asserts that Alibao will only survive for a maximum of 18 months".

As a result, Alibao grew wildly, and eBay couldn't sit idly by and began to ban Alibao. In the first round, it was placed in Google and ferry search: to Taobao, to Yiqu advertising, in its own station: Taobaobei, open a store, and enjoy life. caused public outrage in the industry and withdrew the recruitment.

In the second round, eBay signed advertising contracts with Sina, Sohu, NetEase and other portals specifically stated that if these websites had any promotional cooperation with similar auction sites such as Alibao, Yabao, Kubid, and Yahoo Auction, Yiqu would impose heavy fines on the cooperating sites. This trick worked, and Alibao could only choose to advertise on its personal website. However, due to Sina Yahoo's joint construction of a one-shot network, it ended in failure.

Hui Man couldn't help it, and said, "I'm sorry, I've been listening to the conversation between the two, you said too generally, isn't it, competition is just a means, what about the internal reasons?"

She has been depressed lately, and she also wants to know what is the reason for Yiqu's continuous loss in Huaxia.

Memphis said: "It seems to me that there are four reasons why Yiqu keeps failing. ”

Hui Man said stiffly: "I would like to hear about it." ”

"First, start with the consumer and design communication tools. Under the premise of C2C without the support of brand reputation, both buyers and sellers are not at ease, because no one knows what the other party of the transaction is. Alibao started with an online chat tool that facilitated instant communication between buyers and sellers, and served as a proof of resolution in the event of a dispute in the future, but eBay's focus on this protection mechanism was far from enough. The launch of Want Want has shortened the communication distance between the two strangers, although Want Want also has shortcomings, such as Want Want has caused countless buyers to add a lot of repeated labor costs, but according to Alibao's internal sampling survey, about 90% of the transactions are placed after Want Want first, which shows the importance of this tool. ”

"Second, design secured transactions. Because of the risk concerns, neither the buyer nor the seller is willing to pay for the goods and money first, so who pays first and who delivers the goods first is the biggest problem in online transactions. Alibao launched Alipay based on its ability to grasp the domestic business environment, and after the buyer paid, Alipay first suppressed the payment, and waited until the buyer received the goods and confirmed that it was correct, and then Alipay released the money to the seller. This solves the problem of who comes first and who comes last. Alipay not only plays the role of a payment medium, but also plays a role in protecting the legitimate rights and interests of buyers and sellers. ”

Hui Man's face became more and more ugly as she listened, and she didn't realize these problems at first.

"Third, establish an evaluation system for buyers and sellers. When placing an order through Alibao, usually the seller will pay more attention to the service, because the seller will be afraid that the consumer will return to him and give him a bad review. Alibao's evaluation system originated from eBay, but the design is more adequate and prominent than eBay, which modifies a relatively vague 100-point evaluation into a pyramid hierarchy, so that sellers have the pressure and motivation to develop upward, and buyers not only favor merchants with high praise rates, but are more willing to deal with merchants with good sales history. ”

Memphis habitually stretched out his finger and said, "Fourth, use the free model to win the market." The e-commerce of Huaxia's domestic platform model basically uses free stores to open stores and upload goods for free to attract merchants. In the early days of the development of the e-commerce market, Alibao used free weapons in online retail to the extreme. ”

Someone has long suggested that fun is also free, but Huiman has always insisted on charging, and at this moment he said indignantly: "Free is not a mature business model at all, is there no disadvantage to being free? Are Chinese people so greedy for small and cheap? There is no good service if it is cheap, and in the United States, three-year-old children understand it." ”

When Liu Chen heard it, he said in his heart, it was really a self-righteous aunt.

Memphis was not in a hurry, and said: "One of the stubborn problems brought about by the free model is the high degree of repetition of product display, in order to improve their chances of being browsed and clicked, merchants will naturally upload the same product repeatedly, which leads to customers may not be able to find the product, or spend a lot of time every time they buy, and many products do not even have the opportunity to be exposed." ”

Memphis finally said: "Alibao and eBay are fiercely competing for the market, and there are basically only these two platforms operating on the platform, which can be described as a short battle. eBay also made several major mistakes along the way, such as: moving servers to the United States, resulting in slow access speeds, early user expansion was too conservative, and the web design was not adapted to the habits of Chinese domestic consumers. Alibao through the market, their own assessment of the situation, change the rules of the game, in the new mode of operation, will inevitably win the battle, I judge the end of this year, at the latest until the middle of next year, Alibao will fully surpass a fun, and ebay to get a good hand of the fun network will be completely broken. ”

Hui Man was so angry that she was short of breath.

Liu Chen also added, saying: "Ms. Huiman, who once asserted that Alibao would not live for 18 months, hopes that she can lead Yiqu.com to survive for another 8 months under Alibao's encirclement and interception." ”

The plane arrived in the United States, and Liu Chen and Memphis got off.

Yukiko was already standing.

Memphis laughed, "Is Miss Yukiko coming to pick up someone too?"

Xuezi smiled: "Naturally, Liu Chen, welcome back to the United States." ”

Memphis understood and said, "Oh, it seems that I was lucky to be able to hitchhike." ”

Xue Ziyan smiled and said, "I'm sorry this time, Mr. Professor, I have something important to discuss with Liu Chen." ”

Memphis shrugged gentlemanly and when he saw a car coming, he cheerfully said, "Looks like I have someone to pick me up too." ”