After staying in Guanghui Automobile for two days, Jiang Hui went to Shenzhen City non-stop to inspect the situation of Guanghui Mobile Phone.

As the current cash cow of Guanghui Group, and the number one technology enterprise in the country and even the world's profitability, Jiang Hui can't pay too much attention to Guanghui mobile phones.

"Mr. Jiang, this is the prototype of our Gphone2."

In the general manager's office of Guanghui Automobile, Zhu Zhengfeng and Dai Fuqian were explaining to Jiang Hui the main products of Guanghui mobile phones this year.

The Gphone of the Radiant Mobile Phone has been leading the trend of smartphones since its launch the year before last, and although the anniversary edition launched last year did not have many surprises, relying on the advantages of the first generation of products, the Gphone is still the most beautiful and popular smartphone on the market.

However, Apple should launch its own second-generation iPhone this year, and if the Brilliant phone does not update its products in time, it is difficult to say whether it will suffer Waterloo.

"Thinner and bigger, this concept is good", Jiang Hui played with the Gphone2 at hand.

Gphone2 has some similarities with the later iPhone5, but it has not completely departed from the pattern of Gphone1.

However, judging from the current point of time, this is already a very beautiful phone.

"We have been able to do this because our battery supplier, ATL, has been indispensable. As we use more and more apps, we consume more power, but consumers want longer standby times, and without a matching battery, our phones will have to thicken to increase battery capacity," says Pi Wei.

ATL was a very important and very beneficial investment for Korn Ferry Group.

Since the use of ATL batteries on Gphone, and then the use of Gpad again, the battery performance of Guanghui mobile phone products has also accumulated a very good reputation.

After all, the vast majority of consumers will not know that the battery supplier of this mobile phone is ATL, in their eyes, this is the product of the glorious mobile phone, which represents the glorious mobile phone.

"The chip and memory have been improved by an order of magnitude, which is in line with everyone's expectations for Gphone2", Jiang Hui looked at the configuration table of Gphone2 and said.

For smart phones, the performance of the chip and the size of the memory are two very critical indicators, which are often the selling points of various mobile phone manufacturers.

A big reason why Xiaomi was able to break out of a bunch of mobile phones in later generations is that Xiaomi provides mainstream chip character and memory, but the price is less than half of Apple's.

Coupled with proper hunger marketing, it's hard not to think about it!

"Our screen resolution has also been improved by a level, and the operating system has also undergone a major upgrade, basically, the user's experience of Gphone2 will be much higher than that of the first generation of products, and it is also more suitable for the use of some large-scale applications, I think our Gstore should be more lively at that time", Dai Fuqian said happily.

In the case of smartphones, one of the biggest factors in its ability to finally beat traditional feature phones or pseudo-smartphones such as BlackBerry is the wide variety of apps they can download.

And in this regard, the role of Gstore is huge.

This module, which has played a huge role, has also brought more than a billion dollars of revenue to the glorious mobile phone in the past year, which is really a place that should not be underestimated.

"How is our current production capacity planned?" Jiang Hui continued.

At present, the number of Gphones has reached 3.5 million, of which 2.5 million are produced in the factory of Guanghui Mobile Phone, and the other 1 million are OEM of Futukang.

Even so, the market is still a bit in short supply, but it is still incomparable with the state of hard to find when it was first listed.

According to the current situation, the demand of about 4 million a month has peaked in a short period of time.

After all, the impact of traditional feature phones is still very huge, the first quarter of 2008 is even the peak of Nokia, after this quarter, this mobile phone giant began to go downhill, and this speed is unusually fast, fast everyone can't believe it.

"At present, our first phase of planning is to do it according to 5 million, our factory produces 2 million by itself, Futukang OEM 3 million, and then adds production capacity in combination with market feedback."

"After the Gphone2 was launched, will our old models continue to be sold or stop production, and what are the results of the analysis of the marketing department?", Jiang Hui did not directly express his opinion on the 5 million production capacity fed back by Dai Fuqian, but first asked another related question.

After the new model is listed, the question of whether the old model will continue to be sold can be said to be a problem faced by every industrial enterprise, and there is no standard answer to how to choose.

For example, when the early products were not so good, basically after the new generation of products was launched, the older generation was no longer produced.

But in the later period, it was basically several generations of products produced together.

Other industries, such as the automotive industry, also have their own characteristics.

The typical representative of several generations in the same house is Volkswagen's Santana and Jetta, an old-fashioned model in the 80s, which has been sold for more than 20 years, which is also a wonder.

Corresponding to this is Mercedes-Benz BMW, basically after the new product is launched, it will not produce the old product, and the Honda of the island country is also this style, I want to sell how good the Accord was at the beginning, 03 when the new product was launched, it directly stopped producing the old hot-selling products, and it still maintained this style in the following years.

It's hard to say which style is better.

"Mr. Jiang, we think so, as a product that leads the trend of smart phones, our Gphone1 is actually not outdated, but we now have a better product. According to the cost calculation of our current Gphone2, if we want to maintain the same profit margin as the previous generation of products, we will inevitably need to increase the price, which may lose some consumers, because the price of our current Gphone1 is not low, and if it is raised, it will not be affordable for ordinary people," Dai Fuqian explained.

"So, the result of your review is that you want the two generations of products to be sold together?", Jiang Hui asked rhetorically.

"Yes, after the new product is launched, the old generation of products can be appropriately adjusted to the sales price, and the new product is appropriately raised on the basis of the original price, so that the price gap between the two products will be there, and there will not be too much mutual influence, after all, even if we sell the new and old models together, we only have two products, and Nokia, Motorola These giants, the product line gap is very large," Dai Fuqian said.

Regarding Dai Fuqian's explanation, Jiang Hui pondered for a while before giving his opinion. ()

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