It seems to be just a small episode, Lu Tao can not take it to heart at all, but it is precisely because of such a small matter that the current Boko is a wake-up call.

In the market operation, there will inevitably be competition, but how to look at the competitive relationship, the leaders of each company are not the same, while making money to develop and grow, some of the competitors' means of doing things must be prevented. It is not a long-term solution to rely on relationships every time, and the most important thing is to start with yourself.

"The purpose of today's meeting is twofold. Lu Tao said very solemnly, and several people listened very seriously.

"The company was reported two days ago, I believe you all know, although it has been dealt with by customer relations, but it also reflects a problem from the side. That is, in the early stages, we didn't do a lot of things on the right track. Speaking of this, seeing that several people were a little worried on their faces, Lu Tao smiled again: "But you should also see, why do people want to report us? First, it shows that our development is very fast and we have begun to encroach on their territory, which is also a good thing." But then again, there are some things that can't be done very formally, so we have to avoid risks as much as possible. For example, in terms of hazardous chemicals, we currently have no qualifications, but what if customers need to? Whether it is purchase, delivery, or invoicing, we must pay attention to it, and we must not leave any handles, otherwise the list would rather not be done. ”

After talking about the first thing, Lu Tao continued: "This is the first thing, and the second thing is that the reagents independently developed and produced by the company are currently being developed and produced, and everyone should promote them more." I've also thought of a way to do this, and I hope you do it well. ”

In a few days when Lu Tao went to Shanghai, the refrigerated cabinets ordered by the warehouse have been installed and debugged, and the first batch of reagents have been transported through the port. In other words, in the hands of Lu Tao, there is only one thing to do, that is, promotion, and it is to spare no effort to promote.

While speaking, Lu Tao asked Lu Xue to distribute a few pages of documents, which were written about some matters to pay attention to in promotion, focusing on how to promote.

In fact, several people have already had a certain amount of experience in the sales process, but Lu Tao thought more far-reaching, and also did an activity that looked lofty.

"The first Brocade Academic Paper Award?" Liu Yan looked at the piece of paper she was holding, and the few big words on it made her wonder.

"Yes, it's an academic paper award. Lu Tao said with a smile: "In order to let you make the product known as soon as possible, I have also thought of some ways to engage in this academic paper award, the company has invested a relatively large amount, and I also want you to know that no matter what you do, the company will strongly support it." “

"The Chinese Science Elite Inspirational Program - Brocade Academic Paper Award is an academic event held by Shenyang Brocade Instrument Co., Ltd. to encourage and stimulate the enthusiasm and creativity of scientific workers, and strengthen the promotion and application of outstanding scientific research achievements. Hong Yong read it softly step by step, and then clapped his palms: "It sounds really lofty, Mr. Lu really has a way." ”

In the future, Brocade's academic paper awards will be held once a year, tentatively from August to April of the following year for the dissertation application period, and June of the following year for the award period. There are detailed introductions above, you can also tell customers, and the specific details will be announced on the company's scientific research service platform. “

It can be said that it is the best of both worlds, one is a good platform to promote Brocade through this activity, and the other is to promote the product. Of course, Lu Tao didn't come up with it behind closed doors, but he came into contact with a company in his previous life, and he engaged in this kind of activity at that time, which caused a lot of repercussions in China.

"What you want to focus on promoting, in fact, is the product, in the mention of the award, you can focus on the company's current policy, you see the bottom. Lu Tao said.

"Ah, the first prize is 50,000 yuan?" Several people looked at it and were a little dumbfounded.

"That's too high. Lu Xue stuck out her tongue rarely.

"There are 30,000 people in the second place? Mr. Lu, you are really willing. ”

Lu Tao laughed secretly in his heart, the wool is out of the sheep, which is similar to advertising, different from daily necessities, and it is almost everyone who runs to advertise on TV. After all, there are a few people who engage in scientific research, and if they advertise in large quantities, the accuracy is not high, and the investment is too large, which is far from being cost-effective for such a paper award.

For the setting of the bonus, it has also been carefully considered, 50,000 is indeed a lot in this era, but Lu Tao is not stingy, if a scientist does an experiment through his own reagents, and then publishes a paper in a high-quality international journal, it can almost be said that scientists in the same industry all over the world can see, how big the influence should be, there is no need for him to elaborate specifically.

This is not counting, a high-quality paper, especially a paper with groundbreaking results, once published, will be followed by many research groups, either to verify its data results, or to expand divergent thinking on the basis of it, in this process, many people choose, whether it is an instrument or a reagent, will be the same as the brand specifications used in the original paper. The reason couldn't be simpler, if it is verified, you don't use the same product as your family, who knows if it will affect the data results of the experiment?

Lu Tao clearly remembers that the company that engaged in such an activity in his previous life, the first prize was only 10,000 yuan at the beginning, and it was only 10,000 yuan ten years later in 2011.

Besides, on the evaluation of the ranking of papers, anyway, it is the activities of their own company, in addition to those things that everyone pays attention to, or the impact factor of the article is really high, as for the others, it is not simple, just directly according to who buys more products, who supports the company strongly, who will win the award.

"You must do a good job in the early stage of publicity, because now our customers are mainly in Shenyang, so there may not be too many customers who apply in the early stage. However, once our products are sold to the national market in the future, I hope that every laboratory, every research group, and every teacher will be able to know about this award. ”

There are not many people, but Lu Tao said, it is also passionate, from the very beginning of running in the petrochemical university, as a string, to now the company is growing step by step, not only in Shanghai has a team on biopharmaceuticals, and also set up a scientific information technology team, but also in Shenyang to build a warehouse, operating their own reagent brand, every time I think of this, Lu Tao is holding back a breath in his heart.

"The miracle of rebirth has already happened to me, what reason do I have not faith?"