Chapter Forty-Six: Suning's Expansion

This time, there were more than 20 old comrades-in-arms from Su Zhenbang, and seven or eight people were left by Hou Zhengjun in the office in Yangcheng to help.

This group of people are all life and death comrades-in-arms who went to the battlefield with Su Zhenbang back then, and they are definitely trustworthy. And it is said that they are only the first batch, and more than 100 people will be coming.

In this regard, Su Chenyu expressed a strong welcome, he is now "Han Xin's soldiers, the more the merrier".

As for the arrangements for this group of old comrades-in-arms, Su Chenyu and Su Zhenbang discussed and decided -- these comrades-in-arms all have families, they can bring their wives and children with them, and Su Zhenbang will arrange all living matters;

In fact, Su Chenyu had already thought of the accommodation problem of these old comrades-in-arms, so soon after they came back from Yangcheng, Su Zhenbang got a piece of land not far from Sujia Village and asked the construction company to build several rows of houses. Now the houses have been built and are being renovated and will be completed soon.

Although Su Chenyu is very eager to expand the market, before that, he must first solve the worries of this group of "cadres".

In the end, most of the more than 20 people decided to bring their wives and children with them, and a few families could not make the trip because of their inconvenient parents. By the time the wives and children of these comrades-in-arms from all over the country were arranged, more than a month had passed.

In the past month or so, several groups of comrades-in-arms have come, and Su Zhenbang naturally arranged everything according to the arrangement. During this period, the business of Suning Home Appliance Mall has been very stable, with a turnover of tens of thousands of yuan every day, but the ensuing market saturation has also made Su Chenyu's expansion more and more urgent.

Finally, Su Zhenbang arranged all the families of these first and second batch of comrades-in-arms, all of them lived in new houses, and their children were all enrolled in school. And the later personnel arrangements have also entered the procedure, and the Su family's capital chain is close to drying up because of these surrounding supporting facilities and a large number of hoards, fortunately, Su Chenyu's first and second manuscript fees for writing "Desire" arrived together, which can be regarded as a solution to the urgent need.

So, in this more dangerous situation, Su Chenyu, who had been holding back for nearly two months, finally leaked his minions and began Suning's expansion.

Since May 1, Suning has opened its first chain store in the center of Pengcheng City, and in half a month, Suning has successively built chain stores in other counties and cities. When the layout of the entire Pengcheng City was completed, Su Chenyu did not continue to expand, but stopped and began to consolidate the market.

For the chain store that opened Suning home appliance shopping mall, Su Chenyu did not follow the path of Huang Shoufu - Huang Shoufu's home appliance sales branch did not use the brand "Gome" uniformly at the beginning, and Su Chenyu certainly would not take this wrong step.

Therefore, every home appliance chain store opened by Su Chenyu is carried out under the brand of "Suning", what he wants to do is to imprint the name "Suning" into everyone's subconscious, as long as it is to buy appliances, let them think of "Suning".

In order to completely start the first shot of Suning's expansion, Su Chenyu began to expand in addition to large-scale advertising bombardment, and also began to use the method of "price killer" to expand.

Under the condition of guaranteeing profits, Suning will try its best to ensure low-price sales, and Su Chenyu requires the same electrical appliance to completely overwhelm state-run shopping malls and other individual electrical appliance stores in price.

Under Su Chenyu's price offensive, state-run shopping malls and other electrical appliance stores have completely reached the point of being deserted in front of their doors -- few people are seen to see electrical appliances every day.

Compared with state-run shopping malls, some individual electrical appliance stores are a little better, and they can also use price wars to barely win over customers. However, after Su Chenyu commanded all Suning chain stores to start a new round of price cuts, these individual electrical appliance stores also fell into trouble. They also want to reduce prices, but as small customers, the cost is much higher than Suning's in terms of purchase price and transportation costs, and they have no capital to fight a price war.

The rise of an industry giant is bound to be a major reshuffle in the whole industry, from the moment Suning began to expand in Pengcheng, it is destined to reshuffle the entire Pengcheng home appliance retail industry. As a result, with the continuous growth of Suning, individual home appliance stores are closing down every day.

Obviously, Suning's rapid expansion has infringed on the interests of some people, who can only "find another way" when they can't compete with Suning in the mall.

"It turns out that the home appliance sales market in this Pengcheng city is so big, everyone does their own thing, and everything is safe. But this surnamed Su wants to eat alone, it's too unkind, right?" said the owner of a relatively large home appliance shopping mall in Pengcheng. This boss started the home appliance retail business four or five years ago, from a small store of more than ten square meters to a shopping mall of hundreds of square meters, but since then he has no idea of doing big.

Another middle-aged man took a hard puff of his cigarette and said, "yes, the fucking surname Su is completely stealing our jobs." ”

"You say how much profit can this surnamed Su make if the price drops so low?" asked a tall appliance owner.

"The price of small customers like us is naturally higher than that of big customers like him, you must know that this surnamed Su has more than a dozen stores in Pengcheng City, and there are hundreds of thousands of nearly millions of turnover every day. A fat boss replied.

"Why don't we join forces to buy together, so that the purchase price can be lower?" said the tall boss after thinking about it.

"It's useless, his freight is much lower than ours, and this surname Su may have something to do with the army, don't you see that the goods are transported by army vehicles every day?" the fat man sighed.

"Then what should we do? Do we have to go home and farm again after so many years?" said the middle-aged man who spoke before angrily, "Either we find someone to go to him and make trouble, or if we don't work, we will smash the fuck." ”

"Let's not talk about whether it can be successful, if this matter is really investigated, I'm afraid that several of us will be in prison, do you want to go to jail?" said the fat boss.

Several people shuddered when they heard about the prison disaster, knowing that the "Eight Kings Incident" had just passed a few years, and if they really wanted to do this, the crime would be serious.

"What then? Do you just sit and wait to die?" said the tall man, a little frustrated.

"I have a solution, I don't know if you will listen to it?" said the fat boss, taking a puff on his cigarette, pretending to be mysterious.

"Lao Lin, now we are grasshoppers on a rope, what do you have to say. The middle-aged man said directly.

Boss Lin Fatzi looked at these people, and sneered in his heart, "Who is a grasshopper on a rope with you, Lao Tzu has already gone ashore", but he still said with a smile: "We can negotiate with them, we will take the goods from them at a slightly higher price than his purchase, and then unify the price with them." Although the profit is a little less, there is still a profit in comparison, anyway, it is much better than the current situation. In this way, we can form a community of interests with them and fight together against the state-run shopping malls. ”

"Work with them?" the tall man said loudly, seemingly reluctantly.

"If you don't want to, I can't help it. Lin Fatzi spread his hands and said, "Anyway, I'm going to do this, I don't want to go back to plowing the ground." ”

The room was silent all of a sudden, and the atmosphere was much heavier, and this group of relatively large home appliance retailers in Pengcheng fell into a dilemma for a while.

"Okay, I did it. The first man to speak stood up and said.

"I did it too. The middle-aged man then said.

"I did it too. The tall boss finally said with determination.

Then the owners of electrical appliance stores agreed one after another, and recommended Lin Fatzi as a representative to talk to Suning. Lin Fatzi was naturally happy about this, but he pretended to be very reluctant.

When these bosses left, Lin Fatzi went out after a while, and then hurriedly got in the car and went to the Pengcheng Hotel - Su Zhenbang and Su Chenyu have been living here since they came to Pengcheng.

This Lin Fat Man's name is Lin Dawei, and he is one of the earliest people in Pengcheng City to do home appliance sales, but now he is Su Chenyu's person. When Suning entered Pengcheng City with momentum, although Su Chenyu decided to completely defeat all individual e-commerce companies at the beginning, he did not do so. The reason is very simple, on the one hand, this market is so big, Suning cannot dominate it all, it can only control it, and on the other hand, he needs someone to stand at the front to help him stand in front of the state-run shopping mall.

Therefore, Su Chenyu, who changed his strategy, naturally needed an agent, and in the end he chose this sleek Lin Fat Man, of course, the conditions were very simple, to supply him at Suning's purchase price, and to provide him with all kinds of help. Therefore, after the e-commerce companies have this "Infernal Affairs", the following things will be easy to do.

A few days later, Su Zhenbang reached an agreement on behalf of Suning and several other larger e-commerce companies, and in addition to unifying the price, he also decided on the matter of supply. Suning agreed that the Far East Trading Company would supply the retailers, and they also decided to work together against the state-run malls after eliminating some of the small shops in the market.

When these e-commerce companies happily walked out of the Pengcheng Hotel, Su Chenyu just looked at these people who were far away and said to Su Zhenbang: "It won't be long before these small fish will all have to be eaten by us, and these are all stepping stones on the road to Suning's rise." ”

"Uncle Wei, are they leaving?" asked Su Chenyu to Su Zhenbang.

"I left a few days ago, what's the use of asking them to go to various places to collect treasury bills?" asked Su Zhenbang curiously.

"You'll know when the time comes. Su Chenyu said with a smile.

"Now after cooperating with these e-commerce companies, although Suning's expansion has been suspended, it can allow Far East Trading Company to develop as soon as possible. Su Chenyu said: "Suning has expanded too fast during this time, it should be slow, and we should go back." ”

"yes. Su Zhenbang looked at the night scene of Pengcheng City, and then said.

The Far East Trading Company mentioned by Su Chenyu was just established by Su Chenyu not long ago, and the establishment of a trading company naturally has his reasons. Su Chenyu was preparing for the future, and he was ready to go to that money feast full of sin and temptation to share a good share of the benefits.

Even if it is taken as a close one, it is necessary to set up a trading company, in addition to the private purchase of treasury bills, the purchase of Suning Company can also be handled by the Far East Trading Company. Therefore, although the Far East Trade is only a supporting company of Suning Electric at this stage, Su Chenyu does not know that it will become a giant in the trade industry in the entire Asian region in a few years.

Su Chenyu looked forward to this......