Chapter 1062: The Terrifying Value of Fame
Go inside the venue and find a spot. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
After Han Xuan saw the faces of more than 300 people at the scene, he made a rough estimate in his heart.
So many people have at least $4 trillion in assets under management, and the total assets under management of Citigroup, Morgan, and Bank of America alone exceed $2 trillion.
Compared with these established banks, East West Bank is still only an inconspicuous little ant even though it has acquired a lot of banks.
They represent the backbone of the three major consortia of Morgan, Citigroup, and California in the United States, and they are undoubtedly powerful, and they are also important members who have a say in the Federal Reserve.
However, Han Xuan is still qualified to sit in the first row of the scene with their representatives today.
After looking around, he found a sign with his name on it, with the CFO of JP Morgan on the left and the CEO of Citi on the right, which made him very uncomfortable.
After listening to Soros's words just now, I thought I could hide in the back row in a daze and play with my mobile phone to spend the day, but now it seems useless, surrounded by reporters staring.
Just like in class, Han Xuan instinctively didn't like to sit in the front, and the scumbags all developed this bad problem, and even asked Soros in a low voice: "Can I change positions?"
"Changing places?"
Soros's expression was stunned, as if he saw Han Xuan's careful thoughts, shook his head funny, and said, "I still want to sit in that position, you can see who is in the same row as you."
But there's no way the Fed could put me there, and maybe not even the news with my footage.
How old are you now, to be content with such a position.
I think the Fed wants to use your fame to get the public's attention for this hearing.
It's worth four billion dollars with a face, look at these reporters, how excited, all the cameras are on you......"
Han Xuan secretly threw the old man a roll of his eyes, glanced sideways to the side, and found that those photographers were really filming themselves, waving their hands to say hello with a smile on their faces.
There was a boring British economics professor who estimated the business value that Han Xuan could create.
Recently, that guy has changed his previous remarks boringly, believing that Han Xuan can create a commercial value of four billion dollars by virtue of his fame before the age of thirty, and can also bring more than 1.5 billion dollars of income to himself.
The British professor, asserting that this figure would continue to increase as his fame grew, simply put Han Xuan on the cusp of the limelight, and he estimated Prince William's commercial value at only half a billion dollars.
As a result, countless advertisers flocked to the door to let Han Xuan shoot advertisements, and Coca-Cola was even willing to give a high price of 20 million US dollars a year!
This made Han Xuan so annoyed that he wanted to go to the British professor for a meal, and what was even more annoying was ...... He had no way to refute the other party's remarks.
His fame is indeed worth so much money, and he has made a lot of profits from it, so the professor is not talking nonsense.
Unable to stand up to the major shareholder who owns 7% of Coca-Acute's shares, Warren Buffett, the old stock god of Berkshire Hathaway, begged Han Xuan to offer him a sky-high endorsement condition of $30 million a year, ready to scare off Buffett.
And what happened next made Han Xuan want to vomit blood.
Buffett didn't even think about it, he agreed on the spot, and he signed it for ten years, and pulled the CEO of Coca-Cola to come to the door, and he also brought the contract, for fear that he would regret it.
This kind of good thing can't be asked for by others, but Han Xuan desperately refuses to resign.
Buffett was only promised to endorse Coca-Cola for five years because he didn't want to see his face printed on the can, and offered to use Coca-Cola stock instead of cash.
And then...... KFC and McDonald's also came to the door one after another, one holding a $350 million ten-year contract, and the other holding a $370 million ten-year contract, as if money was not money, rushing to give it to him.
Han Xuan was very moved, but he politely refused.
There's no way, Nike, which was recently acquired by his grandmother's holdings, also asked him to endorse, and he can't get his own advertisements everywhere......
I walked around the table and sat down at the table with my name tag, and when I heard the staff ask what I wanted to drink, I said thank you and told him to bring him a cup of coffee.
He turned his head sideways to greet the executives sitting on either side, and there was often an intersection in business, so he knew them.
At this time, he noticed that someone was patting him on the back, Han Xuan turned around to see the other party clearly, and found that it was the CEO of Morgan Stanley, and shook hands with him with a smile.
Chairman Greenspan hadn't come yet, and they had formed a small circle to gossip.
Mr. John Reid, the current CEO of Citibank, said to Han Xuan: "East West Bank has more than 20,000 ATMs at once, and the number of depositors in your company has grown very quickly, right?"
By "more than 20,000 ATMs," he was referring to the East West Bank ATMs that have been installed in all 24-hour convenience stores across the country in the past two years.
This idea was put forward by Han Xuan a few years ago, and he told the old man that it has now been truly realized.
With these ATMs, it is possible to reduce the number of physical bank stores, which is very cost-effective even if the upfront investment is quite large.
Americans use cash less often, but not completely, those ATMs can facilitate depositors to deposit and withdraw anytime and anywhere, and the machines are written with the big "East West Bank", subtly influencing customers, promoting the company and improving its reputation......
Han Xuan's heart moved, and he understood that the "whale" had finally taken the bait, so he nodded and replied: "Last time, the manager of the bank told me that the number of accounts opened in the first quarter of this year increased by about 465 percent compared with last year.
This is partly due to the acquisition of many banks and the increase in the number of brick-and-mortar bank stores.
However, the ATMs do help, and depositors like the fast way to withdraw their money, so they don't have to go to the bank anymore, they can just go to the SOS convenience stores that can be found everywhere......"
Hearing this terrifying growth rate, the top officials of the two major banks gasped at the same time with surprised expressions.
They understand how difficult it is to attract depositors, and for banks, more depositors means more people coming to the bank to deposit, and such a high growth rate is something they could not have imagined before.
Executive John Rhett went on to say, "It's unkind that your ATMs can only be used by East West Bank and other banks that it holds.
It's the right thing to do when you can mention East West Bank's depositors' money at our Citibank ATMs.
Wouldn't it be better if Citi has more users than Huamei, and they withdraw money from your bank's machine, and your bank will receive a portion of the fee?" )