Chapter 38 The December Impulse Period

"Arriving home?" After a day's appointment, Wu Bin sent Jin Fei'er home.

When she got home, Wu Bin's WeChat also arrived on her mobile phone.

"Well, you're home too?"

"I'm still out there. I'll go up later. ”

"Okay, go back and rest early, you're tired too. ”

"Is this concerned about me?"

"Phew, who cares about you? shameless. ”

"Haha, you don't know if I have a face. ”

“......”

"Will you go out again tomorrow?"

"No, no, no, I'm not going out, I'm going to have a good rest. Jin Fei'er's reply was very fast, obviously frightened by Wu Bin today.

"You really don't want to go out, you give me a tour guide and take me around Hangzhou. ”

"I'm not going, I'm too tired from work this week, I'm going to have a good day off. ”

"Then if you don't accompany me, I can only find someone else. ”

"You dare. After Jin Fei'er finished posting, she also brought an angry expression by the way.

Seeing this short message, Wu Bin couldn't help laughing.

"Then you can be my tour guide. ”

"I'm not going, you look for whoever you like, don't look for me. Jin Fei'er was a little angry.

Well, women are to be coaxed, and Wu Bin can only give way, after all, the relationship has just been determined. If Wu Bin didn't take it seriously, maybe it wouldn't be called a confirmed relationship today.

"Alright, alright, I'll work overtime at home tomorrow. If you want, you can come and work overtime with me. ”

"Don't go. After half a ring, Jin Fei'er replied, in fact, she also knew that Wu Bin was deliberately angry with her, but I have to say that Wu Bin was really angry with her.

"What's wrong with that. "Wu Bin has a headache, you will have a headache when you don't have a girlfriend, your single dog, afraid of being abused, when you have a girlfriend, you will also have a headache, because you are afraid of being abused by your girlfriend.

"You're too dangerous. ”

"....." Wu Bin had to say, this is really true, Jin Fei'er is a wise move.

In November, it can be said that the weather is autumn, but in December, it is really cold.

The warm baby inventory that was sent to the warehouse of Tmall Supermarket before was consumed faster during this time.

Huang Jie's side is mainly responsible for keeping an eye on the inventory and contacting the manufacturer, so during this time, he has been urging the delivery of goods with the warm baby factory almost every day, and then following up where the goods have arrived.

"Warm baby has a lot of daily traffic during this time, you pay attention to how to improve traffic conversion and bring traffic to other products. In addition, you must pay attention to the inventory, Brother Jie is only one person, there will always be negligence, and you yourself have to pay attention to it on weekdays. In the impulse phase, the most important thing is inventory. ”

In December, the daily volume was significantly larger, and the Tmall supermarket platform took turns for three consecutive big activities.

The explosion plummeted, and the second piece was in the half-price area. The price requirements for the brand are very strict, and the lowest price in 30 days must be selected for submission.

Wu Bin's Yifeng hanger was selected as a hit at a price of 8.9 yuan, and the warm baby at a price of 8.9 yuan was selected as a pit, and the two pits in the home category were occupied by Wu Bin.

As for garbage bags, even if there are various impulses in this month, the current sales volume is just 9721, although it is also a popular model in the home category, but compared with Wu Bin's hanger 20154 monthly sales, warm baby 18722 monthly sales. It's obviously not enough to see. And the price of garbage bags is also lower than these two, but the second half-price event is given. In the end, the second half-price activity was put at a price of 6.9 yuan, according to this price accounting, if consumers really buy more than two pieces, Wu Bin has a loss of 0.35 yuan per pack. But there is no way, after Wu Bin has created two popular models in a row, now his every move is being noticed by many interested merchants.

And these people don't agree with each other to start a price war, just like the second half price this time, other garbage bag manufacturers, and even directly quoted the activity price of 5.9 yuan to participate in the second half price, and did it at a loss. If it weren't for the fact that the sales volume of this business's garbage bags is only in the early 1,000s, and there is a big gap between it and Wu Bin's garbage bags, Zhang Jieyu would not have chosen Wu Bin's garbage bags for activities.

At present, in the garbage bag market, the first thing to be sure is Wu Bin's Lijie garbage bag, after all, it will be about 10 days before others. And there is no shortage of all-out impact on the flow of commodity activities, that is to say, in those ten days, the entire Tmall supermarket garbage bag market was completely concentrated on Wu Bin's Lijie garbage bag. However, in the past ten days, the garbage bags were flushed the fastest, and finally the monthly sales volume of about 5,000 were rushed.

And then, after other merchants came, the increase was not so fast, the price war was too ruthless, Wu Bin sold 7.9, they were in place in one step, 5.9 yuan for five, or even more ruthless, individual merchants, just take advantage of the night time, engage in 4.9 yuan. Wu Bin is deeply ashamed of this crazy behavior that disrupts the market, and resolutely does not go along with them, although their sales have indeed risen...

However, Zhang Jieyu also gave these brands some opportunities to participate in activities. The volume of individual items is indeed very fast, but unfortunately, the opportunity of Wu Bin's ten days here makes it not so easy for them to erase this advantage. And because Wu Bin attached great importance to the quality of goods from the beginning, the repurchase rate of Wu Bin's old customers must be much higher than that of these merchants who want to fight a price war as a whole.

"Brother, are you looking for anything from me?" When Wu Bin was working here, Wang Youfu suddenly called.

"I have a friend here who makes masks, didn't you say before that you were looking for a factory to make masks, and I will draw you a line here. These two days will come out, and you will see each other when the time comes. "Wang Youfu has been very nourishing during this time.

I have been in contact with the mask manufacturer before, but I gave up in the end because I didn't talk about the account period.

Masks are indeed a high-profit category, but Wu Bin really doesn't have much spare money in his hands, and he can do such a big plate at present, because of the fact that various brands and factories have account periods to dismantle each other to operate well, and the current capital chain is actually very dangerous.

Miaojie and 3M are now big spenders and low profits, but Wu Bin can't give up because these two brands have high organic traffic and high brand awareness.

At present, when Wu Bin is doing activities here, he directly puts all the products of his brand together to go to the event. Because this can indirectly raise the new brand of Lijie in the eyes of consumers. A brand that goes to activities with Miaojie or 3M all day long, can the quality be poor? This is the view that Wu Bin wants to give consumers implantation.

So in the end, Wu Bin invested his spare money in Nuan Baobao, because its profit margin is better, even if there is no account period, it will make a lot of money, and the financial pressure is not great.

Wu Bin's side is not giving up on the mask market, originally he was thinking about it in 2013 when he had more spare money. But now that someone has contacted, Wu Bin certainly doesn't mind trying to communicate.

"Brother Jie, the night after tomorrow, let's go out together, you talk to your sister-in-law in advance, please take a good leave. ”

....

(Am I going to be able to do it today??