005: A new way to sell
The car-building process of the Universe Company finally began to proceed normally after Zhao Tian set the tone.
Although Lu Xiangfei has always been Wei Jianping's deputy, he is different from several of his technical students, so the relationship is naturally not so close, and after a little rectification, there are not too many people who come out to disagree.
Now that the project of building a car has been launched, the next step is to face a greater challenge.
Sales system.
This is something that Lao Chang has been dealing with since the new company officially opened.
One of the major advantages of the Cosmos Company is that Zhao Tian and the three major domestic car companies in the past, BYD, Geely Automobile, and Great Wall Motors, will carry out marketing and publicity in stores and other ways before the Cosmos Company's new cars are launched.
But the difficulty now is that the Cosmos Company does not even have a physical dealer in its hands, that is, there is no way to sell cars.
If you invest in a direct sales store through your own funds, the amount of money required is too large to be borne by the current space company.
If you want to attract investment, you also need to advertise and market and have a certain degree of popularity before you can carry it out.
But Zhao Tian's original agreement with the three major car companies was that after the new car was put on the production line, the three major car companies were publicizing.
And now the new model of the Cosmos Company has not even come out!
Lao Chang almost broke his heart because of this, and the original black face was even more affected by anxiety and many other bad emotions, and it was like the bottom of a black pot.
According to Lao Chang's business philosophy at BYD, in the early stage, he basically relied on hard work to spend money, whether it was to build self-operated sales stores, or to turn BYD's old customers into car dealers, anyway, a lot of money was invested.
In the early days of BYD, because it had other self-operated businesses, funding was not a problem.
But the universe company is different now, the biggest profit point electrical company still has almost two months to make a normal profit, the company's current capital reserves itself is not enough, these situations make the universe company is almost a short board now.
Worry about!
Because of this matter, I often smoked a lot of cigarettes in Zhao Tian's office like a brother and brother like a difficult brother with Li Minghao to find a solution.
And Qingqing, who is in the same office, has suffered, and the black and shiny Xiusi is almost yellow.
On this day, the two of them were busy with the affairs in hand as usual, and they met in Zhao Tian's office to swallow clouds and spit fog together.
Zhao Tian was also annoyed by the two of them, because these two people never smoked their own cigarettes.
The three of them have discussed many plans, but most of them require huge funds to support, and the only feasible thing at the moment is to slowly figure it out!
It's about taking your time.
When the profitability of the electric company recovers and the new car is officially launched, it will slowly find a dealer, and if it is calculated according to time, it will take about two or three years to slowly develop.
But this is definitely not the situation that the three of them want.
Just when the three of them were at a loss for anything but this one method, Qingqing covered her snort and said in a muffled voice: "Why don't you try online booking?"
"Online order?" The three of them stared at Qingqing at the same time, and said suspiciously in unison.
"Yes, since there is no physical store, then we can try online ordering. That is, we can build a website or order APP, and after publicity, consumers can directly place orders and buy through the Internet. Qingqing explained.
"But cars are different from others, users need to experience them, isn't this a bit too child's play?" Li Minghao was the first to object.
Zhao Tian asked, "Is there a specific way to operate?"
"Uh," Qingqing was a little dumbfounded, "I'm just making a suggestion about this, and I don't know much about the rest." ”
Then he obediently closed his mouth.
Zhao Tian spread his hands, and his face was loveless.
But I only heard the old man who didn't speak for a long time suddenly slapped the coffee table and said violently: "Yes, why didn't I think of it!"
Seeing that Lao Chang seemed to have a new idea, Zhao Tianlian asked, "What do you think of, tell me quickly!"
Lao Chang hurriedly pulled a few times from side to side, and finally took out a crumpled cigarette box, lit a cigarette and said: "This model of online booking, there is a car company that has done similar things before, and it is also because the funds are not too sufficient at the early start, so this method is adopted." ”
Zhao Tian hurriedly said: "Tell the point!"
Li Minghao also echoed on the side.
But I saw that Lao Chang said: "Look, in this way, when we go on the market of new cars, since there are three major car companies to do marketing and publicity for us, the popularity will definitely not be too bad, and we can continue to put some TV media and other advertisements to increase popularity." In addition, we want to set up a special sales website, in addition, it is best to develop mobile APP ordering software at the same time, mainly used to accept customer orders. As for the experience that customers want to experience, we can establish an experience store in Huishi. ”
Zhao Tian seemed to understand a little.
"These are a rough framework, in my estimation, all the expenses and expenses can be controlled at about 500 million. In the future, when the customer's reputation rises and the recovery of funds increases, we can continue to choose to open a physical sales store, and dealers will follow. "Lao Chang is worthy of being a marketing background, and his thinking spreads quickly, although he is not very detailed, but he also has a basic outline.
Li Minghao pondered and meditated on the side, a little unable to keep up with the rhythm. However, although Zhao Tian seemed to understand whether he understood or not, he seemed to understand a little bit and asked, "Then what exactly do you want to do now?"
"Well," Lao Chang rubbed his fingers, his eyes narrowed, and said, "Let's hire telephone and computer order salesmen first, after all, these require a lot of manpower." ”
Seeing that Lao Chang seemed to have specific operation steps, Zhao Tian didn't ask anything in detail, and asked Lao Chang to hurry up and make specific plans.
……….
Cosmos Electric is still a month away from normal production.
This also means that car companies across the country have not had a security system in their inventory for two months.
In the past two months, Volkswagen has developed its own driving safety system because of the cooperation with several foreign-funded car companies, although it is slightly inferior to the universe company in terms of function, but now that his family has been cut off, it is natural that these car companies with their own production capacity have become bigger.
In the market car sales in the past two months, in the top 20 of the sales list, Volkswagen has a total of five models that are firmly in the list, and three models occupy the first, third and fourth positions respectively.
Among the other 17 places, there is no domestic car company.
It turned out that many domestic car companies did not have security systems in their inventory, and they began to reduce the number of cars they sold.
After all, now that the driving safety system has been popularized among consumers, all cars with safety systems will become the first choice of consumers.
Who wouldn't want to make driving safer?
Many domestic car companies are miserable, and some manufacturers have begun to contact Volkswagen privately to buy their driving safety systems.