Chapter 587: Crisis is coming

Soni is a multinational conglomerate of Japanese electronic products industry across the fields of electronic 3C, games, finance and entertainment, with a global brand awareness, one of the world's largest electronic product manufacturers, one of the world's three giants in the video game industry, in its heyday in 2000, Soni's market value was as high as 125 billion US dollars.

However, since the 2001 global economic recession and the Internet bubble; since the release of PS1 in 1994, it has been 10 years since the development of the original product; in the field of electronics, because the Walkman (alkMan) does not support MP3 format, Apple's iPod digital Walkman has been sold well in the world, replacing the original position of the Walkman; EGA, which has its own Otri technology, independently developed high-definition image technology and misestimated the development of LCD TV, making Sharp, Samsung achieves leadership in TV imaging... A series of mistakes in decision-making and the shrinking price of electronic products made Sony an unprecedented success in 2000, but in 2002 it suffered a serious setback.

In April 2003, Sony announced its 2002 fiscal year statements, after the company's huge losses were disclosed, the Sony crisis began to surface, causing Sony's shock to Sony, Sony's stock fell 25% for two consecutive days, and induced the Japanese stock market's high-tech stocks to dive, driving the Nikkei index to fall sharply, shaking the Japanese stock market, and the stocks of high-tech companies were sold off.

In December 2003, Nobuyuki Idei was criticized for dreaming for too long and not doing his job properly, and from being voted the most successful CEO in the past to being the worst CEO, in December 2003, Nobuyuki Idei explained that the Internet was like a meteorite falling, and the dinosaurs were exterminated because of it, and now Soni is in such a crisis.

At this time, the film and television business group, which has the most stable income, suffered a devastating crit and finally ended in a fiasco, which made this once glorious electronic empire go into unprecedented decline.

Soni, who once called for wind and rain in the world electronics market, can only survive in the bitter wind and rain.

Who is Soni's worst enemy? Is it MM? Of course not.

When Howard joined Soni in 1997, the then South Korean television maker Samsung Electronics was in the midst of an existential crisis in the Asian financial crisis. However, in the next 10 years, Samsung Electronics' market value was almost twice that of Soni, and there is no doubt that Samsung Electronics is now Soni's biggest competitor.

However, not only that, Apple Computer has also monopolized the entire portable digital music player market with its iPod, and Silicon Valley companies have also surpassed Sonys in portable digital products such as PDAs and digital video recorders, and even in the field of digital cameras, Sony is facing strong challenges from Kodak and Canon.

Unlike Sony, where Soni is full of bureaucracy, Samsung maintains a simple style, with a quarter of its 88,000 employees working in R&D.

High-level factions such as Kuniwei Ando, Nobuyuki Idei, Ryoji Nakahashi, and Katsumi Takahashi are lined up with endless infighting, which has caused the market share of this electronic empire facing challenges from all sides to shrink day by day.

However, he still has a certain appeal in the United States, and the generation that witnessed the glory of Soni has not yet grown old, and is still the main consumer, but it would be unwise to withdraw from the largest overseas market in the United States because of MM.

Are the Soni boards of directors subservient to the government? Of course not, they are also ruthless people who lick their blood with knives and knives, and they need to be afraid of the politicians? They are subservient to money.

MM's Executive Vice President David Ellison traveled to Tokyo to visit the Tokyo headquarters in Soni, and at the same time met with several bigwigs in Soni, and he brought two plans.

Plan A, 21 cooperation plans involving 4.2 billion US dollars, including the acquisition of the headquarters of Mi Guosuoni for 1.1 billion US dollars, which is one US dollar higher than the highest bid so far.

Plan B, MM, Apple, and the Oracle system, make every effort to block Soni, and every day after that, the three major groups will take Black Suni as their own responsibility, so far, Suni has given up hostile propaganda and targeting of MM, which means that the Japanese market has opened its thighs to MM.

Cooperation is beneficial to both parties, and slashing each other is just hurting each other and stabbing each other's wallets, so investors on both sides do not resist cooperation.

The glory of Soni is yesterday's yellow flower, looking forward to the future is the most important, when the United States and Japan, in order to compete for control of the Pacific region, the two sides fought until the dog's brain came out, and now is not happy cooperation?

Since then, MM has ended the Cold War with Soni for nearly four years, MM's capital has been able to enter Japan, making its global TV network chain more solid and powerful, this country Bi Jing is one of the G7, the world's second largest economy (temporarily), can not enter here, MM can only sell the distribution rights to Warner, earn tens of millions less every year, plus their world's largest film library can not get copyright protection here, lose more money, Japanese people's money, do not earn in vain.

And for Japan, a two-dimensional country, film and television peripheral products have always been popular, as a multinational company engaged in the film and television cultural industry, this is a big market.

MM's entry here is mainly due to the restrictions of the government promoted by Soni, and their vigorous promotion of anti-rice propaganda is the main obstacle for MM to enter this area, and now an agreement has finally been reached, which makes the MM series products unimpeded here.

David negotiated with Soni in Japan, while Mark stayed at home, mainly with Giselle and Martin Jr., this Giselle is about to give birth to her second child, and the due date is these days, Mark doesn't want to almost miss the birth of his son like last time.

Despite the huge company to manage, Mark decided not to bother with the company's affairs after September, and he will spend these two months with his wife and son, which is Mark's second child (strictly speaking, the third), and its arrival is a symbol of the family's prosperity, and little Martin is starting to babble, which brings so much fun to the family.

Mark and Giselle are both tall and strong, with an average height of 1.87 meters, called by the media, the couple with the strongest genes, this little Martin inherited the excellent genes of his parents, and his height is much higher than that of children of the same age.

When the due date is approaching, they also hire a few nurses to form a team at home, and they can complete the delivery at home, of course, in order to be safe, it is better to give birth in the hospital.

As Giselle's due date approached, all the relevant information about the child became one of the most concerned topics, which naturally became the object of pursuit by the paparazzi, who booked the delivery rooms of five hospitals, all of which were found out by the powerful paparazzi, and there were paparazzi reporters who applied to be cleaners and waited here.

Mark is so angry that he scolded his mother, this paparazzi is a god, if the federal agents had this collar, they would have been caught a long time ago, they had to rebook the hospital, as a public figure and a big family, Mark will announce the relevant information of the people in the family, but I hope that it will be announced by himself, not others, which is the trouble of popular public figures.

Like many superstars, they are annoyed with reporters when they are popular, thinking that they have violated their privacy and disturbed their lives, but after they have passed away, they miss the benefits of being a journalist.

In just a few years, the family fund controls tens of billions of capital, which is not inferior to the Lei Shidong family and the Mei Yi family, and they are younger, more energetic, and more have the three major killers of Brother Gu, Pingguo, and Facebook, and it is only time to surpass the Gates family, which makes them more confident.

There is also a financial tsunami is coming, Mark's family fund also has to make preparations, this family fund has entered the official track, this is a business-based fund, not a hedge fund that sells upside down, Mark does not want to rely on the sword to make money, but also does not want the fund to shrink.

So in response to the crisis, his instructions to Sophia were to short futures as soon as the government decided to abandon any of the big five investment banks.

This loan bubble can be said to have been blown up by the five major investment banks, to the point where it is impossible to clean up today, when they make a lot of money, they squander luxury yachts and private jets, and now they are caught in a huge loss that they cannot extricate themselves, and they hope that the government will save the market, that is, they want taxpayers to pay.

Kill or bury, go into trouble as much as you want, toss as much as you want, there is no better fat, but the taxpayer's wallet and patience are limited, once you don't give these vampires a blood transfusion, you will immediately be unsustainable, and everyone is finished.

Since the outbreak of the subprime housing credit crisis, investors have begun to lose confidence in the value of mortgage-backed securities, triggering a liquidity crisis. Even the repeated infusions of huge sums of money into the financial markets by central banks could not prevent the outbreak of this financial crisis.

On Sunday, September 14, Lehman Brothers filed for bankruptcy after the United States Federal Reserve refused to provide financial support assistance, and on the same day Merrill Lynch announced that it had been acquired by Bank of America.

These two events marked the beginning of the global stock market crash in September 2008, which saw a collapse in the market value of the global stock market on Monday, September 15 and Wednesday, September 17, and on September 16, the United States International Group (AIG) was downgraded for holding many credit defaulting contracts, and the insurance group itself was in a liquidation crisis. To save it from bankruptcy, the Fed provided AIG with up to $85 billion in interbank credit facilities at AIG's request, subject to access to 79.9% of AIG's equity capital and the right to suspend dividends or shares on previously issued common and preferred shares.