Car evaluation is a module that Jiang Hui attaches great importance to, and other car websites have not paid attention to this. Jiang Hui has read a lot of classic evaluation articles in later generations, in order to let everyone in Autohome find the feeling faster. Jiang Hui personally followed everyone for a day, and then wrote part of the assessment content, so that others could continue to write in a similar style.

In 2004, although the Celestial Automobile Market was also very hot, most of the models sold in the market were outdated models from other countries, and there were relatively few new cars on the Celestial Empire at the same time. The Honda Accord was the first to be launched simultaneously in the world in this environment, and all the other models in the mid-range market were all lying on the ground. Consumers' glasses are bright and bright, to say that ten or eight years earlier, everyone has a car to drive is very happy, should not pick and choose, now there are more choices, there are good things why do I use your poor?

Jiang Hui's first evaluation was to select Accord, Passat, C5 and other models for comparative analysis and test the use effect. In April 2004, Nanfang Toyota had not yet been established, and the Camry had not yet been produced in China. Tian Lai is also still in the domestic preparation, it can be said that the weakest time in the mid-level car market, Accord in this year is almost a lonely state, the product is in short supply, and the price increase is the inevitable result.

Talking about buying a car at a higher price may be the most gritted but helpless thing for domestic consumers.

Counting the budget on his bank card, staring at the announcement of the car price, counting all the expenses such as insurance and licensing, he ran to the 4S store and asked the sales: "Is there a current car?", people smiled and replied with an undoubted tone: "Increase the price of the car by 30,000 yuan!"

Since the article mentioned the increase in the price of the car, Jiang Hui arranged for Lu Bing to write an article related to the increase in the price of the car.

In fact, there are countless examples of buying cars at a higher price, so is it legal for consumers to increase the price to pick up the car? Obviously, it depends on whether the official guide price has legal effect, and if there is, then it is illegal to increase the price to pick up the car. However, according to Jiang Hui's actual experience, the manufacturer's guide price is usually not equal to the actual selling price, and some rely on price reductions to boost sales, and naturally there are also those who rely on price increases to make profits. At the same time, manufacturers wholesale to dealers all over the country, in this link usually the wholesale price is the same, and when the dealer sells for the second time, because each dealer is an independent subject of the market, in a different market environment and their own situation, in the face of thousands of consumers, the actual transaction price is naturally not the same.

From the current point of view, there is no clear legal constraint on the price increase, because as the official guide price of the product, it cannot play a legal role in the actual sales process, which is equivalent to the recommended selling price. In other words, although the 4S store is the official direct store of the car manufacturer, it still cannot interfere with the dealership's autonomy and independence in setting prices.

Of course, in this process, the dealer has compulsory insurance, selling decoration at a price other than the marked price or charging unspecified fees and non-refundable deposits are also very common, and it is difficult to sanction them with the law at present, but if you do not issue invoices and collect cash directly, the suspicion of tax evasion will naturally not escape.

Behind the long-term price increase is a mistake in the pricing of automakers, or a marketing strategy, resulting in a serious imbalance between product supply and demand. Whether it is insufficient production capacity or hunger marketing, the pricing of manufacturers cannot accurately match the needs of the market. Of course, manufacturers also know that dealers have been hungry for a long time, so when a fist product is launched, it is a kind of indulgence to let them have a full meal. Although some automakers have issued a crackdown and explicit ban, as a community of interests, turning a blind eye is the most instinctive reaction they should make. In the face of interests, the so-called brand image and reputation do not seem to be so important.

As a consumer product with a long industrial chain, high production complexity and high commodity value, it is very difficult to accurately plan production capacity and achieve a balance between supply and demand. If China's market economy is more mature, then under the condition of free competition, the law of the jungle eats the strong, and the trend of price increases may become more severe.

In the final analysis, this is still a normal phenomenon in the development process of the fast-growing Tianchao automobile market, our market is not mature enough, and the product strength of many market segments is uneven, which is the origin of competition and the driving force of development. Our consumers are not enough to make a completely rational choice, because the car is not just a tool, for the Celestial people, it may be an emotional carrier of social and family life.

So it's hard, it's hard to be rational. At present, the price increase is inevitably an uncommendable business practice, but even government regulation cannot eliminate it. Because there are policies and countermeasures, because you can't suppress excellent products from taking up enough attention.

The more I learned, the more determined Jiang Hui was to enter the automobile market in the future. After all, the long industrial chain and high production complexity actually mean that the automotive industry has a great impact on the national economy. Just imagine, if the annual sales of your own automobile company reach one million, two million, or even millions of units, the direct GDP created is more than 100 billion or even hundreds of billions, and the indirect output value will be even higher.

……

After being busy with Autohome for a while, Jiang Hui handed over the company to Shi Yi to take care of.

Jiang Hui found an opportunity to talk to Wang Zhenguo about the 4S store again.

"Third child, apart from Northern Volkswagen, which other car company is more convenient for you to open a 4S store?", Jiang Hui asked.

"What's the matter, do you have any new ideas?" said Wang Zhenguo.

"I think we can speed up the pace of expansion, the first store is already hiring, and then we can double the staff in the store, so that after a period of running-in, we can quickly transfer personnel to other stores. We will train and dig people by ourselves to achieve rapid expansion of the number of 4S stores," Jiang Hui said.

"Are you so optimistic about the development of the auto market?" said Wang Zhenguo.

"Yes, when I was engaged in the autohome business recently, I have a further understanding of the domestic automobile industry, and I think that in the next ten years, the number of cars will increase rapidly, and slowly enter the families of ordinary people, and we can get more of a piece of the pie if we lay out early," Jiang Hui said.

"Okay, I believe you. I went to discuss with my family, in addition to the northern Volkswagen, BMW, northern Toyota, I should be able to get it relatively quickly, other Honda, Nissan, etc., although they may not be able to come down quickly, they should be able to get it if they apply normally," Wang Zhenguo said.

"Then you act as soon as possible, if the funds are not enough, I can advance first," Jiang Hui said.

……

(End of chapter)