"Why didn't you tell us when you came back? Jin Fei'er said with a smile on her face, she directly grabbed Wu Bin's arm at this time, if it weren't for someone in the company at this time, in order to pay attention to the impact, she would have kissed directly.

"Don't you want to go back and surprise you? It's a pity that when I get home, I find that you are not at home. Wu Bin pouted and said.

At this time, Jin Fei'er seemed to have noticed it, and she was still running a company, so it was a bit inappropriate to say this.

"Let's see if there's anything else, if it's particularly urgent, go back quickly, and if you're not in a hurry to work, go back directly." ”

After the boss finished speaking, the boss lady continued to speak, okay, one by one began to pack up her things and prepare to leave.

Although they are working overtime here, partly because Jin Feier and Zhang Rui, these two leaders are also working overtime, and it is a bit of a feeling of 'force' for them to work overtime.

But there's no denying that this time is a bit too busy.

Now it's not the same as it was at the beginning, when Wu Bin was still in the company, there were fewer brands in the company, and his own brand was not large, but now it is different, whether it is the brand he took over, or his own brand, there are more.

Double 11 is coming soon, the specific event product planning, what products to put on, what specifications to choose, what price to use, what kind of pit to estimate how much inventory is needed, how much to stock, and then you have to communicate with the brand or the factory to stock up.

In addition, in addition to the Double 11 event goods, there are other single products, although there is no page for other single products at that time, but after all, it is Double 11, and the traffic will definitely be much larger than on weekdays, so we must grasp this traffic and make good use of it.

If you are not good at using this traffic well, and others take advantage of it, the possible result is that you will either open up the zero distance, or narrow the gap between each other, and the worst thing is of course to be reversed.

In the final analysis, Tmall Supermarket is still just a small platform, and many small brands, or Internet brands, can still come in, among them, of course, there are three squirrels, and the two big bosses of Baicaowei are more ruthless.

The upgrading of the product is particularly fast, a little bit to see some signs, the category is good, and then quickly mixed with a foot, although at the beginning of the main nut category, but now the category has gradually expanded, and there are already some commodities and Wu Bin their Yo Yo overlap.

In order to avoid competition, Wu Bin has been repeating with Jin Feier and them to do small categories, do potential categories, tap the concept of new products, and don't look for products to do in big categories and popular categories. Because these categories are either already overly competitive, or about to become a big competition category, the direct result of this is that the product is easy to bring a vicious circle, and finally the category is large, and consumers can choose more things, but the price is all down, and the final result is that you can't make money.

Once you can't make money and the profits are too low, the normal operation of the company and the planning of new product development will become difficult, because these are all things that require investment and even some risks.

If the whole company has no money, where can you invest too much?

Wu Bin thinks like this, and the three squirrels actually have similar ideas, at the beginning, it was nuts that became famous, and now they are thinking about finding some small categories all day long to make some profits.

The competition in small categories is small, and the profits are high when the competition is small.

The three squirrels did it, and some other business brands that stared at the movements of the three squirrels, even if the action was behind, but it would not be too much, combined with the situation of their own company, reported to the boss, and finally decided, to do or not to do?

In this way, Wu Bin's things will inevitably compete with the three squirrels.

And some businesses don't have many traffic resources, or specific so-called marketing plans, operation rhythms or something, they don't know at all, so what should I do?

Well, the market has been ruined by these-stirring sticks.

Well, Wu Bin has actually made a-stirring stick.

"The same model is not embarrassing, but the sales volume is embarrassing".

The market of the category market is supported step by step, and this cake does not want to become bigger so quickly, so if a predator suddenly enters the market and divides a large number of consumer groups in the market, the direct result is that the growth of the original market single product is weak, the market share is declining, or the most direct is the regression of sales.

Although on the whole, Wu Bin's plate is not small, but at present, the sales brought by so many brands in his hands are actually not as high as the sales of the three squirrels or the Baicaowei family.

Of course, from another point of view, although there are many brands, the total number is still far less than that of three squirrels, and the average sales of single products are small. . .

"Okay, okay, don't think about so many things at work, I finally came back, you just keep your head bored and keep asking about work, do you think I don't think so. When driving, Jin Feier kept asking Wu Bin how to increase the sales of single products, brand sales, how to break through the bottleneck, and what is the most specific way. Then directly give an example of the current sales bottleneck of the product, and roughly introduce some competing products.

It's okay to have one or two, but if it's always like this, it's boring, Wu Bin still wants to live a good life as a couple, but he doesn't want to become a 'workplace'.

"By the way, there is another point I have to criticize you, you must go home on time in the future, otherwise, your parents will be hungry all the time waiting for you to come home for dinner. After Wu Bin finished speaking, he glanced at Jin Fei'er's expression.

I saw a look of surprise on Jin Fei'er's face at this moment.

"I told my parents, so they don't wait for me to come back, I waited again... ”

"You don't want to think about it, such a big house, there are few people, if you only eat for two people, how boring and lonely it is. Besides, after all, you are their future daughter-in-law, if you don't wait for you, if one day you think that this in-law's family is not good enough and runs away, then what will happen to their son? Wu Bin said teasingly.

It's just that this has caused Jin Fei'er's eyes, as well as 'violence'.

"The old driver is driving, driving. Don't touch my waist, be careful that I find a random place, just change the 'car', drive you... ”

As soon as she finished saying this, Jin Fei'er was like a rabbit, and quickly withdrew her hand, looking honest, as if she hadn't done anything just now.

"By the way, something happened to the Ling Ling family, do you know?"

.....